Meetings are essential for an organization’s management and communication. A well-executed meeting can deliver motivation, increased productivity and motivate sales. But the only way any of these are going to be achieved is by creating a sense of connection between the company and the people who organized on their behalf.
There is nothing worse than an ill-organized meeting, and like our friends at Event Marketer and Proscenium say, “Bad meetings suck! (but they don’t have to!)” Give someone a memorable, outstanding experience from beginning to end, and you will see an engaged and willing meeting participant.
Attendees are shaping the way they connect and interaction is the name of the game! The interactivity – a giving and receiving between you and your target market- becomes part of the relationship between the individual and your message.
The more forms of media, the better, try to reach your audience on all levels: socially, visually and technologically. The boom of social and digital communication channels gives us dozens of potential touch points to reach out and gain the attendees involvement in the meeting. Integrating digital and print will surely grab your attendee’s attention.
Integrated media is the trend in all content-delivery and offers unique opportunities to show that your company is ahead of the curve. Here are some examples to help grab your attendee’s attention:
Event invitations can be sent with a link to a webpage to register for the event. After registered, the registrant will receive an email confirmation and an event reminder. Maybe add a QR or AR code as an introduction for the event.
- According to Marketing Profs, “When the attendee enters the room, branding creates an air of importance, something that lets the attendee know that this meeting is special,” and we couldn’t agree more, this is where your signage is key!
- Lead your guests to the event using floor clings and directional signage. This will be a great way to carry out your branding throughout the event space. Create backdrops and posters including vital information about the meeting, and have them coincide with social media for the event.
- Creating a hash tag for the event lets attendees and organizers interact before, during and after the event. Have attendees “Check-In” or sign in online, this will help gather and compile attendees’ information for future use.
The old brochure is no longer likely to engage audiences. Integrated media is the trend in content delivery and offers unique opportunities to show that your company is ahead of the curve.
- Every meeting has packets – Creative design is essential for engagement and often include: a binder or folder, an itinerary, an introduction of the speaker or your company, a notebook or notebook paper and a pen for taking notes at the meeting. This will not only provide attendee with materials to use during the meeting, it will also help maintain their interest. Go digital and make the event package available as an app or through a microsite created for the meeting.
- Provide a survey at the end of the event taken electronically via a landing page. Or, send out electronically.
Remember to make it memorable, from start to finish. And don’t forget, if you make it interactive, they will love it! Make it special, new, and out of the box.