Tag Archives: integrated media

5 Steps to Enhancing your Cross Channel Marketing Strategy

CrossChannelImageTGI

In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful cross channel marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfall of cross channel marketing by refining your marketing strategy.

The key to a successful cross channel marketing strategy revolves around the database. A centrally held database will help get to know clients better, provide seamless interaction across all platforms, collect data, raise response rates, help give you the freedom to spend more time on other projects, and cut down your marketing budget.

Here are our 5 steps to enhancing your cross channel marketing strategy:

  1. Data Management- The first step should be to capture organize and integrate all possible sources of customer interaction. Who is your audience? How can they be reached? What company do they work for? What is their job title? Gather all of this information, organize it and get ready to interact with your audience.
  2. Insights and Targeting- Develop data into actionable insights, and direct your message to your audience. Determine what information should be used to categorize and target your audience, the more categories you use will help you create a more precise target. Targeting your data will be a key factor in the success of your marketing strategy.
  3. Strategy and planning- Establish your engagement strategy, determine the most effective channels to be used with your audience and formulate a budget. Provide compelling, relevant and timely content to encourage interaction and engagement from prospects and clients. Create flexible content that includes personalized messaging, to engage prospects and customers with laser precision.
  4. Execution- Integrate direct mail, Internet, and mobile communications to deliver tailored individual content seamlessly across channels. Shift from offline to online communication to improve response rates, and directly link print and online media to increase conversion. To ensure that all engagement is measured, create Personalized URLs (purls) for each recipient.
  5. Measurement- To guarantee your cross channel marketing campaign is a successful one; you need to focus on measurement. Measuring for continuous improvement across the steps is vital to success. Make sure that all content is measurable, using the same landing page around all content to ensure traceability.

Using these 5 key steps will help create a powerful cross channel marketing strategy for your business. Remember to make your strategy client-centered, and develop your strategy around the needs of your clients. Follow TGI’s 3 basic rules to successful cross channel marketing; attract, interact & react. Reach your targeted audience, reach your goals, and connect with TGI.

For more about cross channel marketing, visit: http://www.tginc.com/marketing/cross-media/

Experience a multi-channel marketing campaign, first hand, with this interactive demo. See how TGI’s marketing technology can help you interact, seamlessly, with clients and prospects on multiple channels.

 

5 Steps to Enhancing your Marketing Strategy

In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfalls of marketing by refining your marketing strategy.

The key to a successful marketing strategy revolves around the database. A centrally held database will help get to know clients better, provide seamless interaction across all platforms, collect data, raise response rates, help give you the freedom to spend more time on other projects, and cut down your marketing budget.

Here are our 5 steps to enhancing your marketing strategy:

  1. Data Management- The first step should be to capture organize and integrate all possible sources of customer interaction. Who is your audience? How can they be reached? What company do they work for? What is their job title? Gather all of this information, organize it and get ready to interact with your audience.
  2. Targeting- Develop data into actionable insights, and direct your message to your audience. Determine what information should be used to categorize and target your audience, the more categories you use will help you create a more precise target. Targeting your data will be a key factor in the success of your marketing strategy.
  3. Strategy and Planning- Establish your engagement strategy, determine the most effective channels to be used with your audience and formulate a budget. Provide compelling, relevant and timely content to encourage interaction and engagement from prospects and clients. Create flexible content that includes personalized messaging, to engage prospects and customers with laser precision.
  4. Execution- Integrate direct mail, Internet, and mobile communications to deliver tailored individual content seamlessly across channels. Shift from offline to online communication to improve response rates, and directly link print and online media to increase conversion. To ensure that all engagement is measured, create Personalized URLs (purls) for each recipient.
  5. Results- To guarantee your marketing campaign is a successful one; you need to analyze your results. If the results are great, good, or not so much, you can make adjustments to see where you went right or maybe fell off the target. Make sure that all content is measurable, using the same landing page around all content to ensure traceability.

Using these 5 key steps will help create a powerful marketing strategy for your business. Remember to make your strategy client-centered, and develop your strategy around the needs of your clients. Reach your targeted audience, reach your goals, and connect with TGI.

Interactive Meetings are Successful Meetings

OnlyATMeetings are essential for an organization’s management  and communication. A well-executed meeting can deliver motivation, increased productivity and motivate sales. But the only way any of these are going to be achieved is by creating  a sense of connection between the company and the people who organized on their behalf.

There is nothing worse than an ill-organized meeting, and like our friends at Event Marketer and Proscenium say, “Bad meetings suck! (but they don’t have to!)” Give someone a memorable, outstanding experience from beginning to end, and you will see an engaged and willing meeting participant.

Attendees are shaping the way they connect and interaction is the name of the game! The interactivity  – a giving and receiving between you and your target market- becomes part of the relationship between the individual and your message.

The more forms of media, the better, try to reach your audience on all levels: socially, visually and technologically. The boom of social and digital communication channels gives us dozens of potential touch points to reach out and gain the attendees involvement in the meeting. Integrating digital and print will surely grab your attendee’s attention.

Integrated media is the trend in all content-delivery and offers unique opportunities to show that your company is ahead of the curve. Here are some examples to help grab your attendee’s attention:

Event Registration:
Event invitations can be sent with a link to a webpage to register for the event. After registered, the registrant will receive an email confirmation and an event reminder. Maybe add a QR or AR code as an introduction for the event.

Event Signage:

  • According to Marketing Profs, “When the attendee enters the room, branding creates an air of importance, something that lets the attendee know that this meeting is special,” and we couldn’t agree more, this is where your signage is key!
  • Lead your guests to the event using floor clings and directional signage. This will be a great way to carry out your branding throughout the event space. Create backdrops and posters including vital information about the meeting, and have them coincide with social media for the event.
  • Creating a hash tag for the event lets attendees and organizers interact before, during and after the event. Have attendees “Check-In” or sign in online, this will help gather and compile attendees’ information for future use.

Event Materials:TGI Meeting Planning

The old brochure is no longer likely to engage audiences. Integrated media is the trend in content delivery and offers unique opportunities to show that your company is ahead of the curve.

  • Every meeting has packets – Creative design is essential for engagement and often include: a binder or folder, an itinerary, an introduction of the speaker or your company, a notebook or notebook paper and a pen for taking notes at the meeting. This will not only provide attendee with materials to use during the meeting, it will also help maintain their interest. Go digital and make the event package available as an app or through a microsite created for the meeting.
  • Provide a survey at the end of the event taken electronically via a landing page. Or, send out electronically.

Remember to make it memorable, from start to finish. And don’t forget, if you make it interactive, they will love it! Make it special, new, and out of the box.