Category Archives: Blog

Wide Format










TGI’s wide format print technology and equipment help bring your creativity to life. We are confident that you will benefit from TGI’s wide format print services …



TRUST – TGI’s team of wide format experts has provided education, advice, and helped hundreds of companies bring their ideas to life.




RESULTS – You want your job to be of the highest quality, delivered when promised, and on budget … we get it. TGI has been providing best-in-class service for the past 40 years. We know every job matters and we guarantee it!



RELATIONSHIPS – Whether you want to kick around design ideas, see some samples, or seek advice on print options, you will have a dedicated account manager and customer service rep that will work with you every step of the way.



CONFIDENCE – TGI has earned SOC Certification – meaning TGI has been certified by an outside audit team and has the processes and procedures in place to secure your files, data lists, or images. Rest assured you are in good hands with TGI.


TGI can make a difference in your business. Lets arrange for a few minutes to discuss some of your upcoming projects requiring wide format print. Please use the contact form at the bottom of the page.

We can share with you a variety of samples and ideas that have made a positive impact on new product launches, events, training sessions, you name it, if its something you need printed, TGI can help.

Recipe for Success

Collin Street Bakery produces and ships cookies, cakes, and pies to over 200 countries. Despite a strong re-order rate, the company still hungered for new customers. How do you convince people who’ve never tasted your desserts to give your signature fruitcake a try?

Direct mail and creative naming, that’s how! Direct Mail Consultant Greg Hennerberg started by renaming the fruitcake to a Texas Native Pecan Cake, eliminating any connection to the much-maligned holiday gift. After learning about the special nature and history of Texas pecans, Hennerberg created a powerful story to connect recipients to the state’s natively grown pecans.

Hennerberg used a smorgasbord of direct mail best practices to convince people to open the envelope, read the story inside, and place an order. The combination of strong color choices (red and black), a teaser calling all Pecan Lovers, a time-sensitive offer, and a money back guarantee drove a 60% lift in responses compared to previous campaigns.

If you find your business starved for higher response rates, maybe it’s time to rethink your recipe for success. A recent InfoTrends study found that adding direct mail to e-mail, social, or mobile only campaigns increased responses by at least 17%.

Quote of the Week: “No matter how much multi-channel/integrated marketing is a constant theme and reality, expect direct mail to be featured as the ‘tree’ of a campaign from which all the other branches extend.” Ethan Boldt, Who’s Mailing What!

Close Proximity

Many of today’s firms are opting for office environments with open spaces that house pods of people who work on similar projects. Teams can collaborate more easily and solve problems more quickly, thereby increasing productivity.

As it turns out, though, you might want to take your seating arrangements to the next level. Research from the Kellogg School of Management at Northwestern University found that employees who sat within a 25-foot radius of a high performer increased their own performance by an average of 15%. Furthermore, two workers with different strengths that were seated close together seemed to pick up on each other’s best practices with both showing increased performance levels.
Unfortunately, this phenomenon—known as the spill-over effect—works in reverse too. Low performers who were eventually fired negatively impacted the performance of those around them… and they were able to spread their negativity and poor performance beyond a 25-foot radius! Furthermore, whereas the positive improvements typically take more than a month to become evident, the impact of toxic workers is almost instantaneous.
Paying closer attention to seating proximity could be the difference between achieving company goals and a dysfunctional downward spiral. Assess the strengths of your team members, then figure out a seating arrangement that will be beneficial for everyone. Finally, put the desks and chairs previously used by toxic workers in storage—you won’t need them anymore!
Quote of the Week: “If it’s the right chair, it doesn’t take too long to get comfortable in it.”
—Robert De Niro

Beyond Words

According to a recent study by Roper, 60% of business executives believe that content helps Beyond Wordsthem make better buying decisions. Furthermore, the 2016 Demand Gen report found that these decision-makers consume between 3 and 5 pieces of content before engaging with a sales rep. Your content helps prospects find you, and it also validates your credibility among the individuals that your sales organization finds. Content is a big deal, and that’s why most businesses create a lot of it!

As it turns out, though, it’s not words or images that get the most attention—91% of your buyers prefer content that is visual and has an element of interactivity. Interactive content like assessments and quizzes converts two times better than a static piece of information.

Still not convinced? Blackbaud, a supplier of software and services for non-profits, ended its year at 133% of plan after adding relevant interactive content to its marketing mix. Meanwhile, Unitrends (a cloud services company) added a themed assessment to one of its lead gen campaigns and generated more than 700 leads and put more than $1 million in its sales pipeline. The Corporate Executive Board, a global leader in B2B insight, increased its click rate by 54% after adding an interactive call to action to a LinkedIn ad.

If you’d like to learn more about the tools that can help you turn your content into an interactive lead machine, visit Don’t wait to get started—do it now!

Quote of the Week: “By its very nature, interactive content engages participants in an activity: answering questions, making choices, exploring scenarios. It’s a great way to capture attention right from the start. Individuals have to think and respond; they can’t just snooze through it.” — Scott Brinker

New Equipment, New Possibilities

The excitement continues to grow at TGI as the HP Indigo 12000 Digital Press is being added to our print and production equipment lineup

Providing our customers with unsurpassed service along with exceptional print quality means we have to be at the forefront of embracing the latest technology and equipment. With that in mind, TGI selected the best of the best and that is the HP Indigo 12000 Digital Press. This impressive technology-machine has the ability to deliver outstanding digital print quality, improving productivity, and color matching capabilities that are off the charts!

The larger sheet sizes, quick set up, and increased production speed means you receive faster production at affordable prices. And lets not forget that the versatility of digital print allows for each piece to be customized with variable data. So you can order low quantity, short-run projects all the way to high-volume projects with each and every piece personalized…simply amazing.

As you start preparing for the next product launch, sales meeting, tradeshow, company newsletter, or direct mail campaign allow TGI’s experience and expertise in digital print and marketing solutions help get you results.

A few fun facts about the HP Indigo 12000 for you techies…

  • 5-color printing
  • Maximum sheet size: 29.5” x 20.8”
  • Maximum image area: 29.1” x 20.1”
  • Paper weight: 50 lb text to 150 lb cover uncoated; thickness: 3–18 pt

Always Be Hiring

The turnover within an average sales organization is more than 25% according to the 2015-2016 Sales Effectiveness – Sales Acceleration Survey conducted by DePaul University. Many industries accept this level of turnover among the sales ranks as normal, but consider this—would Google accept a 25% turnover in engineering?

Probably not. The reason is simple—that type of turnover affects an organization’s ability to deliver value to customers and has a negative impact on growth and profitability.

Things should be no different in the sales ranks. Turnover costs can be as high as 200% of the rep’s salary. These costs include finding and training a new rep as well as the lost opportunities while the new hire is brought up to speed. If you also consider that there’s only a 50/50 chance of finding a fit when hiring a sales rep, the impact on your organization can be staggering.

Some sales leaders struggle to find good candidates because they don’t spend enough time looking. Far too many sales leaders wait until they have a spot to fill, then choose the best person they can find at that time. Best-in-class sales organizations—whose turnover is only 10%—are always on the lookout. When they find great talent, they are willing to nurture the candidate for as long as it takes. If you have a pool of talent that can be re-engaged, you’ll be positioned to acquire a great candidate who is ready to make a move when the time is right for you.

Is it time to reconsider the way you find great sales talent?

Quote of the Week: “Recruiting and hiring will be one of the most important things you can do to grow your company.”
— Mike Volpe, Former CMO of Hubspot

When It’s Broke, Fix It!

According to a recent study conducted by a team of psychologists from several major universities, even employees who were the most focused on learning and improvement were “significantly unhappy” with the constructive criticism they received during annual performance reviews. This explains the results from a separate study conducted by Deloitte, where 58% of responding executives noted that their current performance review process drove neither employee engagement nor high performance. To make matters worse, an internal investigation of Deloitte’s own processes discovered that completing forms, holding meetings, and creating ratings consumed almost 2 million hours per year.

Hmmm… time-consuming processes that hinder productivity and performance? It sounds like change is in order!

Today at Deloitte, every manager must check in with each team member at least once a week to set expectations for the coming week, review priorities, comment on recent work, and provide course-correction and coaching. Other companies like GE and Adobe refer to these regular meetings as “check-ins” or “touchpoints,” where priorities are updated based on customer needs, great work is recognized, and employees are coached instead of critiqued.

Since instituting these new employee feedback processes, GE has seen a fivefold increase in productivity. Meanwhile, Adobe has saved approximately 80,000 hours of managers’ time and has experienced a 30% reduction in voluntary turnover.

The takeaway for your business is that regular—not annual—feedback that is focused on key priorities and coaching rather than critiquing is a more productive way to improve employee morale and increase productivity.

Quote of the Week: “Feedback is the breakfast of champions.” – Ken Blanchard

Office Dogs

In past years, sales managers often started each day by shooing their teams out of the office and into the streets believing that the best way to make a plan was to get in front of customers.


Reps who spent too much time in the office were often labeled “office dogs” because they lacked the motivation to spend all day in the field. Today, those so-called office dogs might well be the key to growing your company!

There are two breeds of office dogs—inside and outside. Businesses are increasingly relying on internal sales forces for handling lower complexity and smaller scale orders because it costs them less. According to the Harvard Business Review, companies spend between 40% and 90% less to bring in customers through an inside sales model. This easily explains why inside sales teams are growing 300% faster than outside sales!

The savings from an inside sales force isn’t the only consideration, though. According to SalesLoft, outside reps convert prospects to clients 40% of the time compared to only 18% for an inside team. Outside reps make sense if you are selling high-dollar products to firms with a complex buying process but big lifetime value potential. Nevertheless, even the sales reps who excel at getting in front of C-Level decision-makers spend 50% of their time in the office behind computers and on their phones. The Sales Management Association notes that top reps spend 6+ hours each day using LinkedIn alone to prospect and plan their engagement approaches.

For many businesses, the answer is not relying on one breed of rep or the other but a combination of the two. The key is matching what you sell and the type of prospects to the right type of rep. By figuring out what works best for your company, you can lower costs, increase revenues, and make yourself the leader of the pack.

Quote of the Week:Life is like a dogsled team… If you ain’t the lead dog, the scenery never changes.” — Lewis Grizzard

Surprise and Delight – The Customer Experience

For most businesses, keeping your best customers happy is a key initiative. However, many companies’ efforts are thwarted by disparate data sources and ROI metrics that fail to measure a key element of the customer experience—appreciation.

Johnston & Murphy, a retailer known for the quality of its products, was able to establish a strong and loyal base with 52% of its best customers likely to purchase again within a year. Unfortunately, this left 48% of customers who typically waited more than a year or dropped off altogether. To help drive more revenue from this group, the retailer needed a clearer picture of the entire customer relationship. This meant creating a centralized database with shopping history from retail, e-commerce, catalog, and factory stores.

Armed with the right data, Johnston & Murphy created a compelling direct mail campaign that surprised this specific group of customers with a $50 gift card. Whereas many other retailers might have attached the gift card to a minimum spend to satisfy ROI concerns, this retailer opted to show its appreciation by enabling customers to use the gift card on whatever they liked. Delighted customers rewarded the retailer with a 50% redemption rate and a 70% jump in cross-category behaviors.

If you’re looking for ways to increase 3rd quarter sales, consider slipping into the best practices demonstrated by Johnston & Murphy and surprising your customers with an offer that is designed to positively delight them!

Quote of the Week: “The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.” — Valeria Maltoni

Sea Of Content – Too much of a good thing isn’t good!

According to the 2016 DemandGen Report, 51% of B2B buyers are relying more on content to sea of contentconduct research and make purchasing decisions than they did in 2015.

Content has become such a critical part of the sales process for buyers and sellers that 75% of B2B marketers plan to increase their spending on content development in 2017.

eMarketer claims that 60% of marketers create at least one piece of content a day.  As of May 11, 2017, there were already 4.46 billion indexed pages on the Internet. This begs the question—with everyone producing so much of it, how can you make sure that yours is noticed?

A survey by SiriusDecisions uncovered that 60% – 70% of B2B content never gets used. Marketers are between a rock and a hard place. Potential customers are seeking it but your it will simply get lost in a growing sea of materials if it isn’t any good.

The solution is to slow down a bit. Make sure you understand what motivates your customer. Then develop content that aligns with the steps of their buying process and says something important. Length and volume are not the goals; relevancy and interaction are. Break your it into strategic messages to use in your e-mail strategy and offer white papers, case studies, videos, and opinion papers to enhance direct marketing campaigns.

Focus on doing the right things, not just doing things. Too much of a good thing isn’t good!

Quote of the Week: “Be so good they can’t ignore you.” – Steve Martin