Tag Archives: web

TGI’s Power of 3 Symposium Re-Cap and Video

On Friday, March 14, 2014, TGI and Hewlett Packard (HP) hosted The Power of 3 Symposium, focusing on Innovation, Education and Interaction. Friends, clients and colleagues joined us for this innovative event all under the theme of our favorite holiday, St. Patrick’s Day. Watch our video below to see what the day was all about, and read below for more information.

Innovation:

Innovation was the name of the day – from the way we transformed our workspace to the speakers we invited from around the country – we wanted to bring opportunities for provocative thinking to our attendees.

Leading by example was essential for this event to be a successful one. We developed event graphics pulling out all the stops in our production capabilities. We ran an integrated marketing campaign combining print, email, web, social and in-person touches. And we chose speakers who are leaders in their fields, providing the most innovative solutions to our customer’s greatest challenges.

Education:

The goal of the Symposium was to provide great insight and ideas for clients and colleagues on the hottest challenges they are facing. We called in some of the leading marketing professionals and industry experts, to discuss marketing techniques and trends in today’s multi-channel world. Integrated Marketing, Tradeshow ROI, Branding through Packaging , Video Storytelling, Efficiency in Marketing Automation and Wall Décor gave our clients a diverse range of topics to lean from.

Interaction:

We had some great people in the building –between clients, speakers and TGI employees. That is why when planning our Symposium, we wanted to make sure that the ideas presented had the opportunity to be discussed and that the sparks of innovation could be ignited. First, we ensured each presentation was designed to facilitate an interactive exchange. During lunch, we brought the St. Patty’s Day theme to life with Irish Singers and Irish Dancers. During Cocktails and Connections, Fortune 500 marketers mingled with speakers to exchange ideas. We even brought in Comedian Joe Conklin to warm up the crowd with impressions of Philly’s greatest sports stars, and brought in Philadelphia Eagle’s Tight End Brent Celek. Scotland’s finest, Jimmy McGinty joined us for the event, kilt and all, to share his enthusiasm and love for our favorite holiday.

‘Like’ our Facebook page, and look at our Power of 3 Symposium albums: https://www.facebook.com/onlytgi/photos_albums

Standing out with Cross Media Marketing

iStock_000015547825Small_business_newsIn a world inundated with marketing messages and ways to receive them, it is hard to stand out in the marketing mix. Cross media campaigns are essential strategies for reaching your market, allowing you to interact on multiple channels, providing various opportunities to reach every recipient. Single channel marketing, will result in being lost, and causing lower response rates and falling short of campaign goals. You have an important message- make sure it is heard!

Cross media campaigns can combine web, cross-substrate print, mobile, email, social platforms and targeted landing pages to create more opportunities to communicate with audiences.

A successful cross media campaign delivers content and a call to action throughout multiple channels simultaneously as an integrated campaign.

“Brand awareness is fueled 44% by print & 37% by online media. Incorporate both for even better results.”

Measuring the Effectiveness of Cross Marketing Campaigns

Successful cross media campaigns begin in the planning stages: Develop a well coordinated message, a strong database, a way to strategize and streamline content and actions and develop artwork that will work across channels.

Once you know your audience, identify which platforms they engage with and deploy your message on those platforms. Start with a 2-channel campaign, test the waters then add a 3rd channel once you have developed your best practices.

Because each form of media has a different ability and benefit, identifying the audience is the first step. For example, reaching out to an older audience using SMS or Social Media, might not be as effective as reaching out to a younger audience using these forms of media.

Print media provides a physical piece of advertising that buyers can hold in their hands; when an email campaign is supported with a print piece, it creates a better rate of response than when using email alone.

Combine web with print for greater impact, and response rates.

Marketers report an average improvement of 35% for multichannel campaigns over single channel campaigns – Print in the Mix

Once you know your audience and which media to use, determine the message you want to deliver and what the call to action will be. Be consistent with your messaging, using the same images, color schemes, and other elements across all platforms to amplify and reinforce your marketing message.

What makes Cross Media campaigns effective for marketing is the ability to collect response data, and apply that data to generate interaction with leads and customers. Ideally, a campaign will drive the target audience to one action (visit a landing page, register for an event, follow on a social media channel..) where activity can be measured and interactions understood.

In the end, a successful cross media campaign should help promote brand recognition, develop customer relationships and engage customers with an interactive marketing experience to reach the campaign’s goal. Remember, the more forms of media, the more interaction and engagement from your clients. Make your next cross media campaign stand out by mixing up your media!

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Watch the TGI Cross Media video to learn the 3 rules of engagement.

 

 

Social Media Campaign Launched for TGI

At TGI, one of our priorities is building and maintaining relationships with our clients. Inspired by the opportunities to learn,
listen and maybe provide some solutions or ideas to our clients, we turned our attention to social media.

In the beginning of the summer, TGI developed a goal to create a content driven social media strategy with the intention of posting articles and blogs about the latest trends in marketing operations and delivery. To execute the strategy, we created a position with attention on social media marketing and digital strategy. Our Marketing Coordinator spent the summer developing content around the services, projects and trends in our company and industry.

Remarkable social media content  and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, the listener, or the viewer -Brian Clark, Founder, Copyblogger

After a summer of developing content, we were ready to take the project to the next level, by gaining the right following- clients and prospects who we want to stay connected with.

In an effort to gain more client followers on our Social Media, we had to come up with a marketing strategy to show our new Social Media presence. With the artistic knowledge of our Graphic Designer, a graphic was designed to grab the attention of our clients that would be implemented via a cross media campaign, using print, web and email.

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The graphic was made to look like a tablet, listing each of the links to TGI’s Social Media channels, encouraging our clients to interact on any of the platforms.

We implemented the graphic in the following ways:
  • To encourage interaction on the web, we sent out an email to all of our clients, including the graphic with interactive links leading to our Social Media, providing a single click to connect with TGI on any of the channels. The email encouraged the client to “get social” with TGI, for fan exclusive content, print, digital and marketing trends and TGI news. This email will be sent out monthly, to ensure our clients remain in contact with us on Social Media.
  • Printing was the fun part, we developed two ideas for print- posters for internal marketing and postcards for the field.
  • The posters are very eye catching and sleek, containing the tablet graphic, with the headline, “Keep in Touch!” in very fine, modern type, with a faded rainbow coloring. TGI produced the 11×17 posters, as flat posters with optional adhesive pop-up easels for standing up on tables, desks and flat surfaces.
  • The postcards again brought the graphic alive. The postcards consisted of the same tablet graphic produced on #130 silk cover, covered with a 5/5 mil. textured satin laminate and die cut with rounded edges giving it a clean, sturdy and striking appearance. On the back of the cars, we included a QR code leading to our TGI Cross Media video, and what looks like silver etching of our logo, and “Keep in Touch” in a bold and scripted font.

We’re excited to be taking our Social Media presence to the next level, and are hoping that this will be another successful Cross Media campaign for TGI, opening new doors for our clients to stay in touch with us. How do you stay in touch with your clients? Have you developed a Social Media strategy for your company?

 

Interactive Meetings are Successful Meetings

OnlyATMeetings are essential for an organization’s management  and communication. A well-executed meeting can deliver motivation, increased productivity and motivate sales. But the only way any of these are going to be achieved is by creating  a sense of connection between the company and the people who organized on their behalf.

There is nothing worse than an ill-organized meeting, and like our friends at Event Marketer and Proscenium say, “Bad meetings suck! (but they don’t have to!)” Give someone a memorable, outstanding experience from beginning to end, and you will see an engaged and willing meeting participant.

Attendees are shaping the way they connect and interaction is the name of the game! The interactivity  – a giving and receiving between you and your target market- becomes part of the relationship between the individual and your message.

The more forms of media, the better, try to reach your audience on all levels: socially, visually and technologically. The boom of social and digital communication channels gives us dozens of potential touch points to reach out and gain the attendees involvement in the meeting. Integrating digital and print will surely grab your attendee’s attention.

Integrated media is the trend in all content-delivery and offers unique opportunities to show that your company is ahead of the curve. Here are some examples to help grab your attendee’s attention:

Event Registration:
Event invitations can be sent with a link to a webpage to register for the event. After registered, the registrant will receive an email confirmation and an event reminder. Maybe add a QR or AR code as an introduction for the event.

Event Signage:

  • According to Marketing Profs, “When the attendee enters the room, branding creates an air of importance, something that lets the attendee know that this meeting is special,” and we couldn’t agree more, this is where your signage is key!
  • Lead your guests to the event using floor clings and directional signage. This will be a great way to carry out your branding throughout the event space. Create backdrops and posters including vital information about the meeting, and have them coincide with social media for the event.
  • Creating a hash tag for the event lets attendees and organizers interact before, during and after the event. Have attendees “Check-In” or sign in online, this will help gather and compile attendees’ information for future use.

Event Materials:TGI Meeting Planning

The old brochure is no longer likely to engage audiences. Integrated media is the trend in content delivery and offers unique opportunities to show that your company is ahead of the curve.

  • Every meeting has packets – Creative design is essential for engagement and often include: a binder or folder, an itinerary, an introduction of the speaker or your company, a notebook or notebook paper and a pen for taking notes at the meeting. This will not only provide attendee with materials to use during the meeting, it will also help maintain their interest. Go digital and make the event package available as an app or through a microsite created for the meeting.
  • Provide a survey at the end of the event taken electronically via a landing page. Or, send out electronically.

Remember to make it memorable, from start to finish. And don’t forget, if you make it interactive, they will love it! Make it special, new, and out of the box.

Now that’s personalization! Video personalization.

TGI is getting ready to launch an email blast with a personalized video for KDI as a follow-up to a recent event they had at the New Jersey Motorsports Park. TGI had created a cross-media campaign (print, email, web, video, telemarketing) for KDI to attract customers and created a personalized video in Apple Final Cut Pro and Adobe After Effects using UDirect Video software from XMPie out of Israel. For presentation of customization capabilities, the video shown on url below, displays four quadrants of personalization in beginning and then proceeds with actual video.