Recipe for Success

Collin Street Bakery produces and ships cookies, cakes, and pies to over 200 countries. Despite a strong re-order rate, the company still hungered for new customers. How do you convince people who’ve never tasted your desserts to give your signature fruitcake a try? Direct mail and creative naming, that’s how! Direct Mail Consultant Greg Hennerberg started by renaming the fruitcake…

Read more

Get Your Prospects Moving!

Video marketing can boost website visits, help prospects get to know your company and its products, and demonstrate credibility to the market place. To capitalize on the power of video, here’s a list of easy-to-create videos that can win with prospects and customers and keep you from writing tons of content! Video Testimonials: Let your customers do your marketing for…

Read more

5 Steps to Enhancing your Cross Channel Marketing Strategy

In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful cross channel marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfall of cross channel marketing by refining your marketing strategy. The…

Read more

Dscoop9 Campaign Uses Powerful Technology for Powerful Results

Inspired by the theme for Dscoop9, “Break The Mold”, Dscoop is breaking the mold like never before in their marketing efforts for the Dscoop9 conference. The marketing strategy for the conference calls for using variable data and cross-media tactics throughout all marketing materials in a way that is new to the organization’s marketing techniques from previous years.  Dscoop took into…

Read more

Interactive Meetings are Successful Meetings

Meetings are essential for an organization's management  and communication. A well-executed meeting can deliver motivation, increased productivity and motivate sales. But the only way any of these are going to be achieved is by creating  a sense of connection between the company and the people who organized on their behalf. There is nothing worse than an ill-organized meeting, and like…

Read more

Cross Media Campaign launched for the B&P Scholarship Fund

Here at TGI, we have a strong bond with the Monsignor Bonner and Archbishop Prendergast Catholic High School, due to our President, Jack Glacken, who is a very passionate Alum of Monsignor Bonner and Hall of Fame recipient. Because of Jack’s involvement and dedication to the Alumni Association, he was chosen to help lead the B&P Scholarship Fund campaign. The…

Read more

TGI Gets National Attention!

Repositioning Lessons from TGI written by Barb Pellow for WhatTheyThink Publication Philadelphia-based TGI has become a national leader in print and cross-media communications. Founded in 1978 as a typesetter, the company has evolved into an organization that provides superior marketing support services to the Philadelphia region. In 1994, TGI became an early adopter of digital printing with investments in a…

Read more

Print/Direct Mail still Fundraiser’s best friend!

When the Archdiocese of Philadelphia's Blue Ribbon Commission recommended the closure of Monsignor Bonner Boys High School and their sister high school Archbishop Prendergast, the only option left for Bonner/Prendergast was to raise as much money as possible in a very short time frame and make an appeal to stay open. Getting in touch with their almost 40,000 alumni would…

Read more