Tag Archives: Direct Mail

Recipe for Success

Collin Street Bakery produces and ships cookies, cakes, and pies to over 200 countries. Despite minxingbowla strong re-order rate, the company still hungered for new customers. How do you convince people who’ve never tasted your desserts to give your signature fruitcake a try?

Direct mail and creative naming, that’s how! Direct Mail Consultant Greg Hennerberg started by renaming the fruitcake to a Texas Native Pecan Cake, eliminating any connection to the much-maligned holiday gift. After learning about the special nature and history of Texas pecans, Hennerberg created a powerful story to connect recipients to the state’s natively grown pecans.

Hennerberg used a smorgasbord of direct mail best practices to convince people to open the envelope, read the story inside, and place an order. The combination of strong color choices (red and black), a teaser calling all Pecan Lovers, a time-sensitive offer, and a money back guarantee drove a 60% lift in responses compared to previous campaigns.

If you find your business starved for higher response rates, maybe it’s time to rethink your recipe for success. A recent InfoTrends study found that adding direct mail to e-mail, social, or mobile only campaigns increased responses by at least 17%.

Quote of the Week: “No matter how much multi-channel/integrated marketing is a constant theme and reality, expect direct mail to be featured as the ‘tree’ of a campaign from which all the other branches extend.” Ethan Boldt, Who’s Mailing What!

Get Your Prospects Moving!

videoVideo marketing can boost website visits, help prospects get to know your company and its products, and demonstrate credibility to the market place. To capitalize on the power of video, here’s a list of easy-to-create videos that can win with prospects and customers and keep you from writing tons of content!

Video Testimonials: Let your customers do your marketing for you. Ask them to tell their story by discussing the challenges they were facing, explaining how your company helped, and quantifying the results your company delivered. Make sure their little commercial tells the world what they do too!

Frequently Asked Questions: Showcase your company’s personality by having your experts answer frequently asked questions on camera. This approach is much more entertaining than reading, and prospects and customers will get to know you better!

Video E-mails: Studies show that including the word “video” in your e-mail subject line can increase open and click-through rates by as much as 65%. Customers and prospects alike can connect a face with a name, and the sound of a human voice can help convert information into meaningful content.

Make Your Direct Mail Talk: Include a QR code on your next direct mail piece that links to a video of a product demonstration or a customer testimonial. You’ll enhance your recipient’s experience, and you’ll also be able to see if they’re watching!

Video works for companies of all sizes, and it doesn’t have to be production quality. In this day and age, we’re all accustomed to YouTube.

Need help with videos? At TGI we create videos too. Watch our latest video.

5 Steps to Enhancing your Cross Channel Marketing Strategy

CrossChannelImageTGI

In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful cross channel marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfall of cross channel marketing by refining your marketing strategy.

The key to a successful cross channel marketing strategy revolves around the database. A centrally held database will help get to know clients better, provide seamless interaction across all platforms, collect data, raise response rates, help give you the freedom to spend more time on other projects, and cut down your marketing budget.

Here are our 5 steps to enhancing your cross channel marketing strategy:

  1. Data Management- The first step should be to capture organize and integrate all possible sources of customer interaction. Who is your audience? How can they be reached? What company do they work for? What is their job title? Gather all of this information, organize it and get ready to interact with your audience.
  2. Insights and Targeting- Develop data into actionable insights, and direct your message to your audience. Determine what information should be used to categorize and target your audience, the more categories you use will help you create a more precise target. Targeting your data will be a key factor in the success of your marketing strategy.
  3. Strategy and planning- Establish your engagement strategy, determine the most effective channels to be used with your audience and formulate a budget. Provide compelling, relevant and timely content to encourage interaction and engagement from prospects and clients. Create flexible content that includes personalized messaging, to engage prospects and customers with laser precision.
  4. Execution- Integrate direct mail, Internet, and mobile communications to deliver tailored individual content seamlessly across channels. Shift from offline to online communication to improve response rates, and directly link print and online media to increase conversion. To ensure that all engagement is measured, create Personalized URLs (purls) for each recipient.
  5. Measurement- To guarantee your cross channel marketing campaign is a successful one; you need to focus on measurement. Measuring for continuous improvement across the steps is vital to success. Make sure that all content is measurable, using the same landing page around all content to ensure traceability.

Using these 5 key steps will help create a powerful cross channel marketing strategy for your business. Remember to make your strategy client-centered, and develop your strategy around the needs of your clients. Follow TGI’s 3 basic rules to successful cross channel marketing; attract, interact & react. Reach your targeted audience, reach your goals, and connect with TGI.

For more about cross channel marketing, visit: http://www.tginc.com/marketing/cross-media/

Experience a multi-channel marketing campaign, first hand, with this interactive demo. See how TGI’s marketing technology can help you interact, seamlessly, with clients and prospects on multiple channels.

 

5 Steps to Enhancing your Marketing Strategy

In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfalls of marketing by refining your marketing strategy.

The key to a successful marketing strategy revolves around the database. A centrally held database will help get to know clients better, provide seamless interaction across all platforms, collect data, raise response rates, help give you the freedom to spend more time on other projects, and cut down your marketing budget.

Here are our 5 steps to enhancing your marketing strategy:

  1. Data Management- The first step should be to capture organize and integrate all possible sources of customer interaction. Who is your audience? How can they be reached? What company do they work for? What is their job title? Gather all of this information, organize it and get ready to interact with your audience.
  2. Targeting- Develop data into actionable insights, and direct your message to your audience. Determine what information should be used to categorize and target your audience, the more categories you use will help you create a more precise target. Targeting your data will be a key factor in the success of your marketing strategy.
  3. Strategy and Planning- Establish your engagement strategy, determine the most effective channels to be used with your audience and formulate a budget. Provide compelling, relevant and timely content to encourage interaction and engagement from prospects and clients. Create flexible content that includes personalized messaging, to engage prospects and customers with laser precision.
  4. Execution- Integrate direct mail, Internet, and mobile communications to deliver tailored individual content seamlessly across channels. Shift from offline to online communication to improve response rates, and directly link print and online media to increase conversion. To ensure that all engagement is measured, create Personalized URLs (purls) for each recipient.
  5. Results- To guarantee your marketing campaign is a successful one; you need to analyze your results. If the results are great, good, or not so much, you can make adjustments to see where you went right or maybe fell off the target. Make sure that all content is measurable, using the same landing page around all content to ensure traceability.

Using these 5 key steps will help create a powerful marketing strategy for your business. Remember to make your strategy client-centered, and develop your strategy around the needs of your clients. Reach your targeted audience, reach your goals, and connect with TGI.

Dscoop9 Campaign Uses Powerful Technology for Powerful Results

Dscoop9BreakTheMoldInspired by the theme for Dscoop9, “Break The Mold”, Dscoop is breaking the mold like never before in their marketing efforts for the Dscoop9 conference.

The marketing strategy for the conference calls for using variable data and cross-media tactics throughout all marketing materials in a way that is new to the organization’s marketing techniques from previous years.  Dscoop took into account things such as eye-catching design, highlighting HP Indigo capabilities and special effects, QR Codes, PURL campaigns, unique substrates, interactivity and more – all with the goal in mind of increasing engagement, awareness and ultimately, Dscoop9 registrations.  Further, the messaging in the campaign collateral is segmented which may not sound unfamiliar, but how they are segmenting the messaging really breaks the mold.

When discussing how to segment the campaign, the folks at Dscoop came to realize that no matter what industry their members serve, they are all facing the same broad business dilemmas and have shared interests. So, instead of segmenting by industry such as commercial printing, label and packaging or grand format printing, they focused their efforts towards the business role of the individual. This allows Dscoop to really merge all industries and focus on the big picture – not just in marketing, but also in the education sessions at Dscoop9.

Dscoop went through every job title or function in the database and assigned each into a segment. They chose the four most prominent/ frequent roles in the membership: Business Management, Sales and Marketing, Technical, and Operations.

Segmented messaging has been communicated throughout multiple channels in preparation for the conference, from web-to-print and mobile. The segmented messaging has created a highly interactive and engaging campaign for Dscoop9 attendees.

Here are a few examples in how they carried out the interactive segmented messaging:

Mail Piece:
A direct mail piece was created and will distribute in four variations, which include variable data for name, address and job title/function. Dscoop took the business roles and applied them to targeted messaging about the educational opportunities members might be interested in at Dscoop9. So if you were a CEO or department head, you would receive messaging around business management sessions that were recommended for you, and if you were in production management, you would receive messaging around operations, including logistics and workflow solutions. This targeted messaging will lead the recipient to look further into the educational events for him/her at Dscoop9. Be sure to watch your mailbox this week for this unique, interactive piece!

Newsletter:
Dscoop’s January 2014 issue of the quarterly newsletter, themed around the upcoming conference, included the individual’s name and a PURL, which led to a personalized landing page. The landing page includes a very short questionnaire about networking preferences for readers to complete. Based off of these questionnaires, Dscoop will use feedback to build out some of the networking activities onsite at Dscoop9 – once again taking the approach so conference attendees can personalize their schedule to meet their own needs and interests

Mobile App:
New for 2014, Dscoop created a mobile app to allow Dscoop9 attendees to access a wide variety of information related to the conference: session, speaker and partner descriptions, all the Showcase information (maps, listings, Partner materials/resources), access to session materials in advance, as well as the ability to build a personalized schedule, connect with other attendees and complete and submit session evaluations.  The app will be a free download and it’s accessible for Apple, Android, Blackberry and web-based devices. You can sync your schedule across multiple devices. Connect, message and share schedules with your colleagues. You can view photos from the event, or upload your own to a live feed. You can also access Dscoop’s social media channels, and post your own event updates. This will help create an incredibly interactive experience for all Dscoop attendees that will have the potential to live far beyond the three days of the event.

Whether you are involved in sales and marketing, business management, operations or technical, Dscoop9 will have sessions tailored just for you. Dscoop has found their way to stand out, and by following their theme of Break the Mold, are leading by example. Dscoop9 is designed to inspire you to get ideas and create solutions that will help your company stand out from the rest. All the segmented and interactive data for the conference will surely create a great experience for attendees at Dscoop9.

We are anxious to see what Dscoop has in store for us at Dscoop9 in March, and are ready to Break the Mold!

Will you be attending Dscoop9? If not, read 10 reasons why you should.

Interactive Meetings are Successful Meetings

OnlyATMeetings are essential for an organization’s management  and communication. A well-executed meeting can deliver motivation, increased productivity and motivate sales. But the only way any of these are going to be achieved is by creating  a sense of connection between the company and the people who organized on their behalf.

There is nothing worse than an ill-organized meeting, and like our friends at Event Marketer and Proscenium say, “Bad meetings suck! (but they don’t have to!)” Give someone a memorable, outstanding experience from beginning to end, and you will see an engaged and willing meeting participant.

Attendees are shaping the way they connect and interaction is the name of the game! The interactivity  – a giving and receiving between you and your target market- becomes part of the relationship between the individual and your message.

The more forms of media, the better, try to reach your audience on all levels: socially, visually and technologically. The boom of social and digital communication channels gives us dozens of potential touch points to reach out and gain the attendees involvement in the meeting. Integrating digital and print will surely grab your attendee’s attention.

Integrated media is the trend in all content-delivery and offers unique opportunities to show that your company is ahead of the curve. Here are some examples to help grab your attendee’s attention:

Event Registration:
Event invitations can be sent with a link to a webpage to register for the event. After registered, the registrant will receive an email confirmation and an event reminder. Maybe add a QR or AR code as an introduction for the event.

Event Signage:

  • According to Marketing Profs, “When the attendee enters the room, branding creates an air of importance, something that lets the attendee know that this meeting is special,” and we couldn’t agree more, this is where your signage is key!
  • Lead your guests to the event using floor clings and directional signage. This will be a great way to carry out your branding throughout the event space. Create backdrops and posters including vital information about the meeting, and have them coincide with social media for the event.
  • Creating a hash tag for the event lets attendees and organizers interact before, during and after the event. Have attendees “Check-In” or sign in online, this will help gather and compile attendees’ information for future use.

Event Materials:TGI Meeting Planning

The old brochure is no longer likely to engage audiences. Integrated media is the trend in content delivery and offers unique opportunities to show that your company is ahead of the curve.

  • Every meeting has packets – Creative design is essential for engagement and often include: a binder or folder, an itinerary, an introduction of the speaker or your company, a notebook or notebook paper and a pen for taking notes at the meeting. This will not only provide attendee with materials to use during the meeting, it will also help maintain their interest. Go digital and make the event package available as an app or through a microsite created for the meeting.
  • Provide a survey at the end of the event taken electronically via a landing page. Or, send out electronically.

Remember to make it memorable, from start to finish. And don’t forget, if you make it interactive, they will love it! Make it special, new, and out of the box.

Cross Media Campaign launched for the B&P Scholarship Fund

BP-Scholarship-logoHere at TGI, we have a strong bond with the Monsignor Bonner and Archbishop Prendergast Catholic High School, due to our President, Jack Glacken, who is a very passionate Alum of Monsignor Bonner and Hall of Fame recipient. Because of Jack’s involvement and dedication to the Alumni Association, he was chosen to help lead the B&P Scholarship Fund campaign.

The B&P Scholarship Fund came from a desire to connect with its beloved past to support its future. The school needs enrollment to remain open. There is a list of kids eager to attend B&P but require some fiscal support to do so. The school hoped to bridge that gap.

The result is a campaign driven for each graduating class to sponsor one student each school year, through monetary donations.  Keeping with the past to the future idea, the school has a digital copy of class yearbooks for each person who donates.

To get this campaign up and running, there was a lot of brainstorming, how could TGI do something different, while rewarding those who donate with something special? TGI came up with a cross media campaign integrating print, email, web, social media and video that would surely give back to its supporters, by providing a digital copy of their year book.

2,400 pieces of Direct Mail were sent out to a set of  8 graduated classes. Using Direct mail and integrated media, each Alum would receive personalized letters.

Some of the campaign mediums included:

Print: A 4 page, full color direct mail piece. Personalized graphics were selected for every Alum being contacted. There were 9 variable fields, including; name of the Alum, their school’s crest, graduation year, their class yearbook, and their graduation yearbook picture.

Purls:  A personalized URL led each Alum to their own B&P scholarship fund website.

Landing Page:  Visitors could watch a video, leave an email address or click to donate via a secure online transaction.

Video:  A video of past scholarship recipients played on the directed website, there was a short and a long version of the video.

E-Mail:  Email campaign supported the direct mail piece.

Digital:  Upon donation, they would receive a receipt of their donation and a digital copy of their class yearbook.

The cross media campaign was a hit, and we are looking forward to continuing our work with the B&P Scholarship Fund.

Here are our Initial Results:

  • 7% response rate (measured in  unique visits)
  • 1.7 % landing page click through rate
  • Average gift size $100

 
 
 
 

“No other School anywhere that we are aware of is doing anything like this…not in the Archdiocese, not in the City, not in the Country….it is completely unique. It demonstrates the exceptional leadership and creativity of TGI, the Team and the BP community….this is one one of the most creative experiments I have ever seen in the entire area of Organizational and Alumni Relations”.
~Anthony J. Mullen, CEO, Royal Star Properties and Chair, Bonner/Prendie

To see  the Direct mailer click here: bp_mailer

For more information on TGI’s marketing tools go to: www.tginc.com/tools

If you are interested in more information about the campaign, or if you would like to make a donation, please visit: www.bpscholarshipfund.com.

TGI Gets National Attention!

Repositioning Lessons from TGI

written by Barb Pellow for WhatTheyThink Publication

Philadelphia-based TGI has become a national leader in print and cross-media communications. Founded in 1978 as a typesetter, the company has evolved into an organization that provides superior marketing support services to the Philadelphia region. In 1994, TGI became an early adopter of digital printing with investments in a direct imaging Heidelberg press, HP Indigo Digital Presses, large format devices, and Web-to-print solutions….

Full article as published in 3-14-2012 edition of Title: TGI: Positioning and Rebranding for Cross-Media Success

Abstract: Print service providers can effectively position or re-position themselves for differentiation in today’s market. They can make their businesses stand out and effectively reach their target markets. This article explores how Philadelphia-based TGI has become a national leader in print and cross-media communications.

  • To successfully position its firm and its products, a company must think beyond the product or service and consider the types of people that it hopes to reach.
  • A good market positioning statement tells customers and prospects what makes you unique and clearly outlines the benefits of your products and services.
  • If your company is operating the same way today as it did when it was first started, then you are stagnant and probably losing business.
  • When used effectively, repositioning your brand can help you remain at the forefront of consumers’ minds.

Introduction

Many factors are causing companies of all sizes to rethink their brand positioning. Changing customer needs, competitive pressures created by new entrants and product innovations, and the proliferation of new channels and promotional campaigns are sending marketers back to the drawing board. Market positioning is the manipulation of a company to create the right perception in the eyes of its target market. If a company’s products and services are well-positioned, they get the right level of attention. This leads to better sales and may enable the company to become the “go to” brand for people who are seeking a particular product or service. Meanwhile, poor positioning can lead to less-than-optimal sales and a dubious reputation.

To successfully position its firm and its products, a company must think beyond the product or service and consider the types of people that it hopes to reach. If you are selling luxury cars, for example, there will be less of a focus on reliability and a greater focus on excitement and enjoyment. If you are a deodorant manufacturer selling to the lower income market, your messaging should position your product as something that contains the same active ingredients at a much lower price.

It’s All about Positioning and Building Your Brand!

Once the hard decisions have been made about products and services, positioning and communicating the essence of your brand is how you differentiate your offerings from others in the minds of your prospects. It’s not your perception that matters—it is the prospect’s perception. A good market positioning statement tells customers and prospects what makes you unique and clearly outlines the benefits of your products and services.

Positioning is important because you are competing for attention amidst all of the noise out there. If you can find a way to stand out with a unique benefit, you have a chance of attracting the attention of prospects. Positioning is a fight for the customer’s mind. When consumers are purchasing products or services related to your portfolio, you want to be the first organization that they think about.

Repositioning Lessons from TGI

How can print service providers effectively position or re-position themselves for differentiation in today’s market? What can you do to make your business stand out and effectively reach your target market?

Philadelphia-based TGI has become a national leader in print and cross-media communications. Founded in 1978 as a typesetter, the company has evolved into an organization that provides superior marketing support services to the Philadelphia region. In 1994, TGI became an early adopter of digital printing with investments in a direct imaging Heidelberg press, HP Indigo Digital Presses, large format devices, and Web-to-print solutions. The firm recognized that long-term success would be linked to the effective delivery of cross-media solutions. In 2008, TGI dedicated its best print salesman to selling cross-media, Web-to-print, and solutions. It changed its name from Today’s Graphics to the TGI Communications Group and began aggressively training all reps for solutions-based selling. The company continued to invest in digital print technologies; it now has an HP Indigo 7000, two 5500s, and a 5000. TGI leverages a number of different software tools, including Mindfire, Pageflex, and InterlinkOne based on marketing campaign requirements.

If your company is operating the same way today as it did when it was first started, then you are stagnant and probably losing business. Change is very important. TGI President Jack Glacken realized that given the changes in the market and his business model, it was time rebrand/reposition the organization to depict a marketing image that would resonate with its target markets. The goal of the effort was to communicate that TGI has the expertise and operations to deliver the broadest range of marketing solutions to its clients… fast. TGI followed a methodical process to rebrand its business both in the eyes of employees and customers. This process included five steps.

1. Accept the Need to Change Your Image

Re-positioning means shifting your thinking and being ready, willing, and able to alter your image. TGI had adjusted its thinking and business model and needed to change the perception of its business internally and externally. Glacken notes, “We were no longer just ink on paper and we needed to communicate that we had become an innovative marketing solutions provider. We were challenged with communicating our story.” To address the problem, TGI hired Michelle Price, a brand specialist who owns and operates Tag Communications, formerly Price Communications. Michelle and her staff worked with the team to truly understand what the brand meant. A company’s brand includes the following components:

  • Your claim of distinction
  • The promises you make to your customer (You can’t pretend to be something you’re not)
  • The tactical execution of your brand, including your tagline, logo, and visuals
  • Positioning that makes sense to your customers and is aligned with your business strategy

2. Understand What Customers and Employees Think

Michelle started the process by talking to people. You need to ask your customers, employees, business partners, and industry experts for their opinions about your company, including its products, services, and brand. Find out what they like and don’t like. Is it easy or difficult to do business with your company? What value do you deliver to them? Do you have good price value? How are you differentiated from other suppliers? How do they feel about your competitors?

3. Make Sure that Messaging Resonates with the Target Customer Base

Part of revamping the TGI business model and brand involved targeting the brand to appeal to a different set of customers. The company needed to ensure that it would resonate with marketers and a tech-savvy audience. It created a new high-tech logo illustrating that marketers could find innovation “only @ TGI.”

Figure 1: TGI’s Rebranded Messaging

TGI’s recreated Website conveys the message that the company has become a partner that can provide a broad array of solutions to help marketers optimize business opportunities. One of the key features is a series of cross-media case histories where customers help TGI tell its story. These case histories review the customer’s challenge, the strategy TGI helped deploy, and the actual business results. There is an up-to-date blog, an array of valuable marketing resources and information, and links to social media.

Figure 2: Screen Shot of TGI’s Website

4. Create an Action Plan and Communicate Effectively

According to Glacken, “We learned that our brand needs to be something that we live every day. We needed to get everyone in the organization on board first.” The action plan included a comprehensive employee communications program as well as an external customer rollout.

The employee rollout included a company-wide luncheon where TGI unveiled its new logo, brochures, pocket folders, and signage. Employees were given polo shirts, tee shirts, and brand essence statement cards.

TGI combined this with an aggressive customer communication program. On March 17, 2011, the company held a Saint Pat’s Symposium that included multiple educational sessions. In addition, it launched a direct mail campaign that included image personalization and personalized URLs linked to a landing site showing videos of the Saint Pat’s Symposium and an offer for DVDs of any of the sessions.

Figure 3: TGI’s Direct Mail Campaign

 

Communication needs to be an ongoing process. This past holiday season, TGI created a Christmas card campaign that sent holiday greetings using image personalization. It directed recipients to a marketing portal where they could order a personalized calendar or Christmas ornament that TGI created on its flatbed press.

5. Assess the Impact

The benefits of TGI’s campaign have been tremendous. Glacken elaborated, “In the end, rebranding needs to have a positive business impact. Our rebranding brought focus to our salespeople and our company. Our profits are up since March of last year. Our first quarter, which started in November of 2011, was the best in our 35-year history. We are in a position to sell cross-media communications at a higher level. We actually just picked up an account on a monthly retainer. It was time for us to reconsider ourselves, think about how our customers were perceiving us, and then do something about it.”

Market Positioning… It’s Who You Are in The Minds of Your Customers!

Your market position is the place you occupy in the minds of your prospective clients. It’s how customers think of you in relation to your competitors. Adjectives like “established,” “cutting-edge,” “high-quality,” “inexpensive,” “convenient,” or “full-service” are all relative. When they are applied to you and your business, however, these terms can help distinguish you from the competition.

Faced with increased competition, ever-changing market demands, and rapidly disappearing profits, companies of all sizes are working to position (and in many cases re-position) their businesses to improve operational and financial performance. The hard work comes in evaluating your portfolio and ensuring that it meets the needs of your respective customers. Once that is done, you need to find a way to effectively communicate.

If your products and services are properly positioned and your communications are concise, prospective purchasers should immediately recognize your unique benefits. They will then be better able to assess these benefits in relation to competitors’ offerings. Identify your strengths and use them to position your business. When used effectively, repositioning your brand can help you remain at the forefront of consumers’ minds… and this is where you want to be!

Print/Direct Mail still Fundraiser’s best friend!

When the Archdiocese of Philadelphia’s Blue Ribbon Commission recommended the closure of Monsignor Bonner Boys High School and their sister high school Archbishop Prendergast, the only option left for Bonner/Prendergast was to raise as much money as possible in a very short time frame and make an appeal to stay open. Getting in touch with their almost 40,000 alumni would not be easy since they had only successfully collected about 5,000 emails over the years. TGI (Jack Glacken ’71) stepped in and within 3 days had a postcard designed, printed and mailed to almost 35,000 alumni. The postcard was designed by Bosha+Communications (Barb Bosha ’71). Within two weeks Bonner/Prendergast had raised almost 1.4 million dollars from over 2500 donors.

Jack –
We are getting tons of checks, many with the post card tucked inside. I know this mailing will generate thousands of dollars. Thank you!

Kimberly Kelly
Senior Coordinator of Stewardship
Monsignor Bonner/Archbishop Prendergast
610-259-0265×3275

For more information about TGI’s marketing tools go to:
http://www.tginc.com/tools/