Tag Archives: Marketing portals

TGI Loves Marketing

business teamWe love marketing, every single aspect of it, so this week we are dedicated to our love for all things marketing.

Here are some of the capabilities that we know and love:

We love Wide format printing

The options are seriously endless in Wide format printing. From wall coverings to vehicle wraps, we love it all. We love our HP Latex 3000 and all the new capabilities that it provides to us; high visibility, with low environmental impact and of course great graphics.

We Love Cross Media Marketing

Cross media campaigns combine all the things we love; web, cross-substrate print, mobile, email, social platforms and targeted landing pages. We love the innovation of a great cross media campaign, and the endless opportunities it can provide to communicate with our clients.

We love Marketing Portals 

Marketing Portals make so many projects of ours come together seamlessly. We love eStorefronts because they help with designing, customizing, organizing and ordering marketing materials quickly and easily. Designing, storing and ordering marketing collateral from the same source guarantees consistency in marketing materials.

We love Print

Still after all these years, we love print. We love the emerging technology that allows us to customize, create and print awesome marketing materials. We have come a long way in the print industry, what used to be a typesetting company, is now a broad range marketing company, but we still love to print.

We love technology

From MarCore sites, Cross Media Campaigns, to our HP Latex 3000, we just love all the technology that we have here at TGI. We evolve with the new technology that is offered in the marketing industry, and are still standing because of it.

 For more about our love affair with Technology read our blog: TGI Loves Technology 

Which marketing capabilities do you love?

New Year, New TGI!

copystarsThe New Year is right around the corner! 2013 has been an awesome year for TGI because of our wonderful clients and coworkers, and we are looking forward to seeing what lies ahead in 2014. To kick off the New Year, we wanted to share what is in store for 2014, and take a look back at the past year, revisiting some of our high-points from 2013.

We are looking forward to 2014, and some great transformations at TGI: 

SUPER Wide Format:

imageRecently TGI purchased the HP Latex 3000, which will open new doors and lead to greater possibilities for our clients. We can now print larger materials, at higher speeds with incredible quality and competitive prices. This printer combines high volume and high quality printing, with all the environmental benefits of water-based inks. The environmental aspect is incredible! Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology is allowing TGI to do on a larger level. To see our journey into the world of SUPER Wide Format and the capabilities, read our blog.

New Website Design:

We’re working hard to revamp our website, and updating the technology to better assist our clients and employees. Our website revamp will include more videos, be optimized for mobile, and feature more TGI products and services. Stay tuned for the new site!

New Construction:

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We are renovating here at TGI, due to our purchasing the new HP Latex 3000. We want to showcase that technology and all of the incredible products that it can produce, and so we are transforming our old kitchen/meeting space into a showroom for Super Wide Format. We are also converting our old lobby into a conference room. We can’t wait to show our clients our updated look!

In 2013, many campaigns and developments occurred at TGI: 

MarCore Webinar:

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TGI launched our first MarCore Webinar, The Art of Efficiency, about TGI’s MarCore online portals. We discussed the importance of web to print solutions, inventory control and eliminating obsolescence. We look forward to hosting more webinars in the future.

New Technology:

Staying on top of industry trends is important to us, and we are constantly searching for the latest technology. Over the summer, TGI visited the HP Headquarters in Atlanta. Our goal was to scope out a new Latex printer and the latest in HP equipment, but we came back with something SUPER!

St. Jeanne Jugan Award:

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TGI received the St. Jeanne Jugan Award by The Little Sisters of the Poor for being faithful benefactors since 2010. It was a great honor for TGI to receive this award.We proudly display the plaque at TGI and look forward to continuing our support for The Little Sisters of the Poor.

TGI went Social:

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Inspired by the opportunities to learn, listen and to provide solutions or ideas to our clients, we turned our attention to Social Media. Over the summer, we made it our goal to build and maintain relationships with our clients by developing educational blogs that would highlight digital, print and marketing trends. TGI’s Social Media presence has opened new doors for our clients to stay in touch with us.

It has been a great 2013, and in 2014 we are looking forward to showcasing our new technology and capabilities.  In the spring, we hope you will join us for our Open House!

 Stay tuned for the latest news from TGI, and we wish you all a wonderful and successful 2014!

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Meet Our Facilitator

MC_logo_On September 12, 2013 TGI will be part of  the webinar The Art of Efficiency, Kate Dunn from InfoTrends will be joining us to facilitate the webinar. Being an expert in Marketing and Sales, we wanted to provide her background in the industry,  and to ask her a few questions about web portals and eCommerce.

Kate Dunn is CEO and founder of Digital Innovations Group (DIG) in Richmond, Virginia. Kate started her professional career in marketKateDunnHeadshoting with Xerox Corporation. After 15 years with the company, she joined Choice Communications, Inc. as vice president of marketing and sales. She was instrumental in the development of Choice 1:1, the personalized printing division in 1998. Choice was widely recognized as a leader in relevant marketing with four cases added to the PODi Best Practices in Digital Print in 2003. Kate is a frequent guest lecturer in both the undergraduate and post-graduate programs at Virginia Commonwealth University School of Business on the subjects of integrated marketing and sales.

Online Document libraries or B2B web portals are big right now, why are they gaining popularity?

Kate: Since 2008 enterprises have been looking to reduce their marketing spend and still generate results. Initially this took the form of a reduction in spending. However, organizations are starting to understand that their spend is more than what they pay their partner vendors for things like print or digital services.

Over 50% of the costs of marketing materials come from process costs to customize, warehouse, manage inventory and from obsolescence. And that doesn’t even tackle the opportunity lost from marketing that is not relevant enough to its recipients to drive response and interaction.

Today smart marketers are examining their supply chain for ways to improve their efficiency from customizing documents through to their distribution. They are also looking at ways to streamline the process for creating and producing more relevant documents like personalized or versioned direct mail, digital documents or messaging and signage. One way to do this is through the web by creating document libraries that can be customized, ordered, produced and distributed on-demand. They are ending up with more efficient processes, far less waste in their supply chain and more effective documents that deliver much higher ROI.

B2B eCommerce VS. B2C eCommerce, Can you explain the difference between the two?

Kate: eCommerce typically refers to procuring something over the web. For B2B that means companies selling to other businesses and for B2C that means companies selling to consumers. Either way the company providing the service is going to invest in user interfaces that make it easy for end users, either consumers or employees to customize, order and track what they are buying.

For B2B applications, the web interface is typically branded for the company. Including both their static documents like business cards, letterhead etc. and their customized or personalized sales and marketing materials. B2C sites are branded to the company providing the resource and have templates for postcards, books, calendars etc that can be customized by the consumer.

How are B2C and B2B eCommerce similar?

Kate: They both use the web, and streamline the process for users to customize, proof, order and track the things they want to print.

What are the main goals for companies to turn to B2B eCommerce?

Kate: They typically come at it from two sides – efficiency and effectiveness.

On the efficiency side, they want to reduce the number of steps and the time it takes to create or customize the materials. They need to operate, market or sell their services and eliminate costly handling and obsolesce within their supply chain.

On the effectiveness side they want to make the process easier for creating more relevant and personalized documents, which deliver higher response rates, more customer engagement and higher returns.

It boils down to saving money and making money.

Join us September 12, 2013 for our Webinar, The Art of Efficiency.

Sign up today!

www.tgiwebinar.com

Big Orders = Big Waste!

According to the CMO Council , 73% of companies do not track obsolescence of marketing materials, and of those that do, forty percent say they waste 20% or more of their marketing materials because of obsolescence.moneywaste

How much money are you throwing away year after year? Marketers develop materials to aid in the marketing of products. They strive to provide the most timely, up-to-date content to customers and prospects. Yet they waste time and money by over-ordering or underutilizing their sales and marketing materials. Old materials are a WASTE! They tend to be over-stored, destroyed or ignored, being left to occupy costly space in warehouses and offices.

High levels of waste are caused by:

  • Disorganization, causing limited access to material usage information.
  • Lack of visibility into the processing of marketing materials
  • The inability to forecast and manage current and future material usage.In the current business climate, where most organizations are slimming down and cutting budgets, marketers are thinking smart, seeking opportunities to reapply their budgets as needed. Redistributing costs that were once focused on over-produced and outdated marketing materials.What companies need to develop is some organization, by managing obsolescence and developing a print on demand strategy, you will eliminate over- spending and over-ordering. Online ordering systems allow for better planning, inventory management and tracking of materials. Visibility allows to know when materials arrive and how many will be processed and stored.Printing on demand allows time and money savings, plus focusing more time on sales strategies. Your profits will grow by cutting costs and generating revenue, allowing for efficient sales enablement. It also creates a better experience for your customer, by saving them time on ordering materials, and money by eliminating over ordering and storage costs.

    Say no to wasting marketing materials! Grow your profits, and manage your obsolescence by developing a new strategy for your company.

    What can MarCore™ do for you?

    1. Cut your costs and generate revenue.
    2. Track materials and manage your inventory.
    3. Save time and money for your clients.
    4. Re-distribute marketing costs that were once focused on old materials.
    5. Eliminate waste

    To learn more about marketing portals, join us September 12, 2013, for our Webinar, The Art of Efficiency. TGI, alongside of Kate Dunn, from InfoTrends, will explore how other corporations have streamlined their supply chain, reduced costs and improved service to end users through a marketing portal.

    Sign up Today: http://bit.ly/TGIwebinar