Tag Archives: wide format printing

Bringing Back The Ink and Paper

featureimageTo stay ahead in business, business and marketing professionals alike are constantly searching for the next big marketing campaign to really get their word out there. To be heard, we need to be different, we need to capture the attention of our audience, and we need to think outside of the box. However, sometimes we over think the process and the most effective way to grab the attention of our audience is right in front of us – ink and paper. It may seem a bit “old-school” or “dated” to some, but print media and business go together like PB & J. Our theory on this is, “if it’s not broke, don’t fix it”, so while some businesses will be quick to disregard this method, especially in this digital world, we will be helping our clients master the fundamentals.

Direct mail marketing offers a return of 1,300 percent.”

We are in a digital world, our inboxes are full, our eyes are constantly on screens of all shapes and sizes, but seeing a piece of paper- that’s like magic! For example, I have only been at work for a few hours, and already in my personal email account I have 83 emails…Yes, really! I get emails all of the time, and unfortunately, many get overlooked or sent IMMEDIATELY to the trash bin or spam folder without questioning it, but print? Anything in print I take a look at, it’s in my hands, grabs my attention- even if for a few moments- and I either hold on to it or throw it away. BUT even though I threw it away, it was a much longer process and that printed piece got my attention, I looked at it, I physically touched it and it made an impact. So now, if I receive an email from the same company that sent me the printed piece, I will be more inclined to read that email.

The feeling of paper can influence the way customers perceive a product, service and brand. It’s called Haptic Perception– recognizing through touch. Printed materials trigger emotions in customers that digital marketing efforts cannot replicate. The tactile quality of fine papers combined with unique printing techniques, trigger emotions and capture the attention of your audience.

“4 out of 5 customers say they read, or at least scan, the direct mail marketing materials they receive and act on them right away” 

So how will you make an impact by using Print in your next Marketing campaign?

Here are a few tips:

Print + Digital = Success: 

Don’t rely solely on Print Marketing for your next campaign, combine print and digital to create a multi-channel campaign. It’s a known fact that when an email campaign is supported with a print piece, it creates a better rate of response than when using email or print alone. Support your email marketing messaging with your printed piece and vice-versa. Incorporate web, cross-substrate print, mobile, email, social media, and targeted landing pages to create more opportunities to communicate with audiences, AND to track the success of your campaign. Remember, the more forms of media, the more interaction and engagement from your clients, so mix up your media in your next marketing campaign.

“Brand awareness is fueled 44% by print & 37% by online media. Incorporate both for even better results.”

Paper is important:

Texture, quality, size, shape, color, fold, weight, packaging, substrate material, these are all things to consider when planning your printed piece. A plain white piece of paper with black ink in an envelope won’t get the same amount of attention as a multi-colored die-cut and folded printed piece. With the amazing printing technology that is out there and the multitude of substrate options, the possibilities are endless! Make an impact, think of your campaign as a whole before selecting your substrate. Are you promoting a new Eco-friendly product for your company, or are you going ‘Green’? Then choose a natural recycled paper that’s printed using eco-friendly, water-based, odorless industrial inks for your direct mailer. If you are having an event, choose an odorless, non-toxic, phthalate-free, green and eco-friendly adhesive material like PhotoTex for your event signage. Your campaign should be consistent, the paper and printed materials should compliment the campaign.

Design matters:

Good design does more than just look good; it’s a branding and marketing tool that really helps to deliver results. The right design should create a great first impression, be memorable, and establish recognition. When it comes to style and decision-making, the number one goal should be consistency. Make sure your design is consistent with your branding, your messaging or your event theme. Branding throughout all marketing materials is the key to making sure your company is being recognized. Every message you send out, should hold true to your branding, but also incorporate the campaign or event theme. Typography, shape, color, texture are all basic elements that matter in creating a successful marketing campaign. Think of the end goal, what message you want to be heard, how you want to be perceived and remembered. A good design is essential to the success of your campaign; so don’t skimp on the details.

Get help from an expert:

Endless substrates, design elements, shipping methods, combining print and digital marketing, there are so many elements to be considered when you create a print marketing campaign. Luckily, veteran printers know what methods of print marketing are most effective. They know the fundamentals; every substrate and packaging method, the basic elements of design, they know which colors work best for each type and color of substrate, and they care about making the most of your print marketing. Choose a company that has a passion and long history in print.

You won’t find many marketing solutions companies who know print the way we do. We believe that choosing the right paper for your project can make a difference. That’s why over the years, we have formed close relationships with many of the finest paper mills and paper merchants. And for our first five issues of our Marketing Hour Magazine, we have worked closely with them in an effort to showcase some unique and quality papers that perhaps you may find will add attraction to your future communications. Need help choosing the perfect paper for your next campaign? We would love to help! Contact us today to get started on your next campaign.

5 Benefits of PhotoTex Wall Art

sliderIt’s no secret that wall graphics, wall coverings, and removable wall art are on the rise for interior decorating, for both residential and corporate use. There are a multitude of options for products, designs, materials, applications, and to be honest- it can be a little overwhelming! Finding the perfect product for your space is the main priority, and during your search you may run into many questions, the main one being; should I use Adhesive Vinyl or PhotoTex? Well, whether you chose PhotoTex or Adhesive Vinyl for your wall graphics, both will adhere to your walls and can be taken down pretty easily. However, there are a few reasons why we would recommend PhotoTex wall art as the better option for many projects that we work on.

Here are 5 benefits of PhotoTex Wall Art:

  1. PhotoTex means no residue: When removing PhotoTex, you won’t damage your walls and it never leaves behind any residue.
  2. PhotoTex is extremely durable: PhotoTex can withstand heat, cold, wind and water. Through any weather or temperature change, PhotoTex doesn’t shrink, curl, rip or wrinkle. This is why PhotoTex is the top choice for decorating Sports Arenas.
  3. No air bubbles, no wrinkles: You know those annoying air bubbles that you can sometimes get when you apply Adhesive Vinyl to a surface? Because of awesome technology, PhotoTex was designed to resist air bubbles and wrinkles.
  4. PhotoTex is Re-usable: If you choose to redecorate or redesign a space, PhotoTex can be removed and reapplied over and over again. When you want PhotoTex to stick, it does, when you need to move it, it will! 100 times over!
  5. PhotoTex is odorless, eco-friendly, and non-toxic: PhotoTex is a green material. It is non-toxic, phthalate-free, and is designed to stick to all low and no-VOC paints. At TGI, PhotoTex is printed on our HP Latex 360 & HP Latex 3000 presses, which both use eco-friendly, water-based industrial inks.

So whether you are considering Wall Coverings for residential or commercial use, the possibilities are endless with PhotoTex. Office spaces, waiting rooms, hotels and hospitals all love PhotoTex, and so will you. For more information about PhotoTex and to test it out, visit our PhotoTex page: www.tginc.com/print/phototex

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest: https://www.pinterest.com/onlyTGI/phototex/ 

If you are interested in using PhotoTex for your business, contact our Wide Format Product Specialist, Dan Long, via email: Dlong@tginc.com

TGI Product Spotlight: PhotoTex

Every so often, an exciting product hits the market that changes the industry and really grabs our attention. When PhotoTex, a self-adhesive fabric, came on the scene in 2004 it ignited a revolution in the peel and stick signage arena, and made up for the shortcomings of your typical vinyl signage. Creating a new range of possibilities for printers, sign makers, exhibition developers and interior designers, PhotoTex remains one of the most exciting developments in the printing industry, and at TGI.

PhotoTex is a revolutionary peel and stick self-adhesive polyester fabric material that can be installed on virtually any flat surface. It can be used indoors and out, in any weather condition, and can be removed and reused many times over. From sports arenas and retail storefronts to interior design, PhotoTex is changing the world of indoor and outdoor signage, and has become one of our favorite offerings.

Here are a few reasons why we are so excited to bring PhotoTex to your Marketing efforts:

Incredible Durability & Easy to Use:

We fell in love with PhotoTex for many reasons; one being that it is incredibly durable. It does not curl, shrink, rip, or wrinkle in almost any weather or temperature change, making it a great addition to our client’s indoor or outdoor signage. We also love that it is so easy to install, can be repositioned and is removable, making it easy to adjust for errors. The adhesive bond is revolutionary; it is extremely strong, yet the material can be peeled away after years in place without leaving any residue, and if kept clean can be reattached elsewhere. No tools or messy adhesives are required for installation, which makes wallpaper and wall graphic installations a breeze.

Super Green & Eco-Friendly:

In addition to the durability and flexibility of PhotoTex, it is also a green and eco-friendly material, which is ideal for hospitals and schools. PhotoTex is odorless, non-toxic & Phthalate-free, and sticks to all low and no VOC paints. It also has no PVC, Glycol-Ether or Formaldehyde. We print on PhotoTex using our HP Latex 360 or HP Latex 3000 printers, which both use the same eco-friendly, water-based, odorless industrial inks.

Endless Capabilities:

PhotoTex can be wrapped around corners and columns, placed on ceilings and walls, and be removed and reused without losing adhesive qualities. This makes the possibilities truly endless. Our clients in every industry can get creative with PhotoTex and we love helping bring their vision to life. Whether in the Retail, Financial, Manufacturing or Pharmaceutical sector, PhotoTex can help grab the attention that your Marketing efforts deserve. 

Using PhotoTex for your Business:

Corporate Offices:

Creativity and collaboration occur within the walls of your workplace, and the décor can directly affect both your clients’ and employees’ engagement and performance. Long gone are the offices with boring white walls, and Interior Designers are turning to PhotoTex to help create a more vibrant, inspiring and successful workplace. PhotoTex can be used in the workplace for lobbies, company timelines, cubicles, door signage, posters, directional signage, conference rooms, company logos, internal communications, workspace décor, and cafeterias.

Stadiums & Sports Arenas:

Grabbing consumer’s attention proves to be challenging, especially in public venues like sports arenas and stadiums. PhotoTex can help make your company’s messaging stand out by placing your messaging on virtually every surface! Cover columns, walls, ceilings, elevator doors, windows, ticketing booths, etc., with your teams logo or your company’s marketing messages.

Hospitals & Health Care:

Create a friendly environment by using PhotoTex in your waiting rooms or throughout your health care facility. Being non-toxic, Phthalate-free, and odorless, PhotoTex is perfect for decorating any medical environment. PhotoTex can be used to decorate ceilings and walls, floors and elevator doors, covering columns, and creating fun environments for Children’s facilities, without the threat of any toxins in the air.

Retail:

The retail industry is full of constant set-ups and break-downs, rotating campaigns, and ever-changing promotions and sales events. PhotoTex can be used to decorate any space, quickly and effortlessly, and can help your promotions, sales, and events stand out. PhotoTex can be used to decorate any retail space, indoors or outdoors, quickly & easily. Just peel & stick to walls, windows, doors, columns, or endcaps, and you are done.

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest.

Have a question about PhotoTex? Contact our Wide Format Product Specialist, Dan Long, via email: dlong@tginc.com

 

 

TGI Launches New Website

We are thrilled to announce the launch of our new website, TGINC.com. Our website includes a fresh new look and feel, provides more interaction, more videos, and more ways to see what TGI can do for you.

When creating our new website we had a few goals in mind. We wanted our site to be: 
-More user-friendly and interactive.
-A better representation of the variety of new services and products we offer.
-Optimized for mobile.

What we came up with was a highly interactive site, featuring many ways to get to know TGI.


Here are some of our favorite features on our new site
Videos:
TGI’s new website now has eight videos, including our Identity video, so now you can get to know who we are, what we do, and what TGI can do for you.

Check them out:
Identity video
MarCore video
Cross Media video
Wide Format
General business
Pharmaceutical
Manufacturing
Financial

Cross Media: 
We added an interactive page for you to test how a TGI Cross Media campaign works. It’s really neat. Click here to see it in action!

Super Wide Format Printing: 
Visitors are able to view our display catalog and Gallery to see what’s new and what we can do.

Interactive Print:
Visitors are able to test our QR Technology. Scan the QR code to lead you to a video with our friend, Joe Conklin.


We were able to successfully carry out all aspects of the new site to create a fresh, innovative, interactive, and easy to use site for our clients. So go ahead, check out the site, and don’t forget to follow us on Social Media!

Move Over Generic Décor, Digital is Taking Over

http://youtu.be/cW7_cEQKKTs

Interior designers, for commercial and residential spaces, are turning to customized Digital Décor to add awesome impact to their design plans. It’s no secret that digital Décor is on the rise, for both residential and commercial design, and for good reason. Due to advances in technology, it is now affordable to customize materials as varied as wall paper and wall graphics for enterprises, businesses of all sizes, and even residential use.

Residential

Interior designers are flocking towards digital décor because of its endless possibilities in customization. In lieu of your standard wallpaper, they are turning to customized wall coverings, wall decals and printed canvases to add a personal touch to their client’s homes. Using alternative materials for wall coverings, they are getting rid of the wallpaper mess, and creating customized digital printed wall coverings that are mess free. Web to print digital décor for residential use is also on the rise, so anyone desiring a new appearance for their home, can create endless personalized décor. Personalized galleries using family photos, wall coverings made from a collage of favorite photos, and wall decals from customized artwork, these are all things that everyone is excited about.

Snapfish enhances high-volume canvas print production with HP Latex Technologies

Snapfish enhances high-volume canvas print production with HP Latex Technologies

Commercial

Restaurants, corporate offices, retail spaces, hotels, hospitals and health care facilities are turning to digital décor to make a big impact in their design. Why are they using Digital Décor now? Because their branding, marketing and messaging can be carried out throughout their entire space, they are making great use of the marketing real estate in their facilities, and making an impact on consumers.

Customized Wall Coverings

Digital Printing Technology allows for companies to design and customize their own wall coverings, making a standard wall covering or paint, seem so blah. Whether for creating an aesthetically pleasing space of a hotel lobby, to creating atmosphere in a restaurant or to carry out branding design elements in corporate offices, companies love the impact that wall coverings have on their customers. The ability to create murals or wall coverings using designs that they produced, are more intriguing than ever before.

Rudkin Productions and Signs Now recreate Noah's Ark with HP Latex Printing Technologies

Rudkin Productions and Signs Now recreate Noah’s Ark with HP Latex Printing Technologies

Customized Artwork

Companies are able to design their own works of art to hang on the walls of their businesses. Using photographs of their own, or artwork created just for their space, they can create customized photo galleries, or canvas prints to carry out their look throughout their businesses.

OPG Delivers stunning indoor graphics with HP Latex Printing Technologies for restaurant decoration

OPG Delivers stunning indoor graphics with HP Latex Printing Technologies for restaurant decoration

More Digital Capabilities

Businesses and commercial interior designers are going beyond wall coverings and photo galleries, because of updated technology, they can now cover everything, floor to ceiling with their own customized designs. Companies are thinking smart in which real estate of their businesses to carry out their marketing. Textile printing capabilities can completely transform restaurants décor from throw pillows, curtains, tablecloths and napkins and even furniture, allowing for their space to be their own. Ceiling coverings, vinyl decals, floor coverings, lampshades, tabletops and even menus can all be created by using Digital Printing Technology.

Afryka Coffee and Tea House rebranded its space with customized interior designs on its  furnishings using HP Latex Printing Technologies

Afryka Coffee and Tea House rebranded its space with customized interior designs on its furnishings using HP Latex Printing Technologies

Digital décor is a wonderful way to transform your space, whether at home or in the office, into something that is truly one of a kind. When recreating your space, think digital, and use new technology to its advantage. Learn more about the images in this blog and their stories.

The City by Littelz used HP Latex Technologies to create a safe, stunning education-based play and discovery center for kids.

The City by Littelz used HP Latex Technologies to create a safe, stunning education-based play and discovery center for kids.

Interested in transforming your space using Super Wide Format Printing? Contact TGI, using the HP Latex 3000 we can create beautiful décor for your business.

To learn more about wall coverings and digital décor from HP join us for our Power of 3 Symposium.