Tag Archives: Super Wide Format Printing

5 Benefits of PhotoTex Wall Art

sliderIt’s no secret that wall graphics, wall coverings, and removable wall art are on the rise for interior decorating, for both residential and corporate use. There are a multitude of options for products, designs, materials, applications, and to be honest- it can be a little overwhelming! Finding the perfect product for your space is the main priority, and during your search you may run into many questions, the main one being; should I use Adhesive Vinyl or PhotoTex? Well, whether you chose PhotoTex or Adhesive Vinyl for your wall graphics, both will adhere to your walls and can be taken down pretty easily. However, there are a few reasons why we would recommend PhotoTex wall art as the better option for many projects that we work on.

Here are 5 benefits of PhotoTex Wall Art:

  1. PhotoTex means no residue: When removing PhotoTex, you won’t damage your walls and it never leaves behind any residue.
  2. PhotoTex is extremely durable: PhotoTex can withstand heat, cold, wind and water. Through any weather or temperature change, PhotoTex doesn’t shrink, curl, rip or wrinkle. This is why PhotoTex is the top choice for decorating Sports Arenas.
  3. No air bubbles, no wrinkles: You know those annoying air bubbles that you can sometimes get when you apply Adhesive Vinyl to a surface? Because of awesome technology, PhotoTex was designed to resist air bubbles and wrinkles.
  4. PhotoTex is Re-usable: If you choose to redecorate or redesign a space, PhotoTex can be removed and reapplied over and over again. When you want PhotoTex to stick, it does, when you need to move it, it will! 100 times over!
  5. PhotoTex is odorless, eco-friendly, and non-toxic: PhotoTex is a green material. It is non-toxic, phthalate-free, and is designed to stick to all low and no-VOC paints. At TGI, PhotoTex is printed on our HP Latex 360 & HP Latex 3000 presses, which both use eco-friendly, water-based industrial inks.

So whether you are considering Wall Coverings for residential or commercial use, the possibilities are endless with PhotoTex. Office spaces, waiting rooms, hotels and hospitals all love PhotoTex, and so will you. For more information about PhotoTex and to test it out, visit our PhotoTex page: www.tginc.com/print/phototex

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest: https://www.pinterest.com/onlyTGI/phototex/ 

If you are interested in using PhotoTex for your business, contact our Wide Format Product Specialist, Dan Long, via email: Dlong@tginc.com

TGI Loves Technology

Fingerprint on pixellated screenTGI’s roots are in print and typesetting, we have a deep history in traditional offset printing, we pioneered digital, short-run printing, invested in large format equipment, but we owe our success to something we love – technology.

We have a love affair with technology in marketing. Embracing technology has kept us alive and has allowed for our old friend, print, to come to life again. Never shying away from new technology, we are constantly changing and creating solutions for all of our clients’ needs.  We use technology to make the execution and distribution of print more efficient.

We also mix it up by using email, cross media, and video to leverage our communication abilities- things that print used to be the only medium for. That’s why TGI is always evolving, to stay on the forefront and embrace new forms of technology; it’s what gives us our edge. 

Here are 3 reasons why we love technology in marketing:

1.Variable Data Technology

Individualized marketing campaign touches are now easier than ever to create because of the wonderful technology out there, and are way more effective. There are ways to customize offers and messages, execute in multiple languages, incorporate fields of personalized information throughout materials such as recipient’s first and last names, city and state where they live or work, company and more.

Sending out generic standard marketing messaging is no more! As variable data technology enhances, we can produce marketing materials from web-to-print. Content can be relevant, both in messaging and imagery.

Personalization encourages more interaction and engagement from your clients, and with all the technology out there to allow personalization from web-to-print, it is now easier than ever.

Printed marketing can be sent out at high speeds, with low costs, and can be completely customized to each recipient. From wide format printing, to digital printing, the development of greater technology in print allows for endless options. There are various substrates, types of inks, lamination and ways to create custom die cut edges, so you can have the ability to create something than completely stands out from the typical printed piece. From floor to ceiling, to your mailbox, make sure to make your messaging stand out.

In email and electronic marketing, you develop campaigns with variable data and content, develop in multiple languages, and add personalized images. Develop Purls that include the client’s information, and help encourage the client to interact with your campaign.

 2. Digital Technology supports print

Adapting new technology is a must, especially in the printing industry. Emerging technologies allow us to make printing more effective, from web portals, to tracking and inventory control, to cross media campaigns we are always combining digital technology with print.

Using print in conjunction with digital marketing helps reinforce messaging. Combining print and digital, for example the use of QR codes in print to connect to the web allows for more interaction from your clients. When you use multiple forms of interactive media alongside of print, there is a greater impact on your clients, it encourages interaction and adds another way to recognize your brand. Combine channels to create multi-touch, highly personalized marketing campaigns.

Marketing portals (online ordering sites) assist the distribution of branded marketing materials. Because of this technology, our clients save time and money in the distribution of their marketing collateral. From static sell sheets to dynamic charts, from business cards to 64 paged booklets- print is now more efficient to manage than ever. Many portals include electronic media campaigns, incorporating micro-sites, web banners, ads, emails and video for ultimate impact. Whether your organization orders materials locally or throughout the world, it has never been easier to order, send and track print.

3. Marketing opportunities are everywhere

“Turn heads and grab attention by using all of the real estate available” is a philosophy being spread by many marketing professionals, and we are right with them. Marketing dollars are moving away from in-home advertising, and more towards out-of-home advertising. Marketing to consumers while they are in public places, in transit, in waiting, and retail environments, is on the rise.

There are so many opportunities surrounding us to develop great marketing materials. We have invested heavily in multiple technologies, so that the options for our clients are endless.

The capabilities in electronic marketing and print marketing are outstanding. Social media and email marketing allows for direct or indirect contact with clients, and helps increase interaction. We can tailor interactions and messaging towards individual customers, segmented groups or company wide. Thanks to electronic marketing technology, we stay on the forefront with our clients.

Print technology has come a very long way, from inks to substrates, there are so many opportunities out there to customize print and help companies make an impact. We pioneered digital, short-run printing with partners like Indigo and Heidelberg, and now have even more capabilities in print because of our HP Latex 3000. Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology allows us to do.

Improving on our technology allows us to create more options for all of our clients.

There are so many opportunities for print, walls, windows, bus shelters, trade show events, and even branding throughout offices, it’s important to adapt to the change in technology. From floor to ceiling we got you covered!

We aim to continue our love affair with technology, but will never turn our back on our old friend, print. Continuing to embrace technology has kept us alive and is what will keep our print prosperous. Make an impact on clients, wow them with your various capabilities in technology and most importantly, don’t give up on print. Remember that print will not die, embrace new technologies and allow for print to evolve.

 

New Year, New TGI!

copystarsThe New Year is right around the corner! 2013 has been an awesome year for TGI because of our wonderful clients and coworkers, and we are looking forward to seeing what lies ahead in 2014. To kick off the New Year, we wanted to share what is in store for 2014, and take a look back at the past year, revisiting some of our high-points from 2013.

We are looking forward to 2014, and some great transformations at TGI: 

SUPER Wide Format:

imageRecently TGI purchased the HP Latex 3000, which will open new doors and lead to greater possibilities for our clients. We can now print larger materials, at higher speeds with incredible quality and competitive prices. This printer combines high volume and high quality printing, with all the environmental benefits of water-based inks. The environmental aspect is incredible! Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology is allowing TGI to do on a larger level. To see our journey into the world of SUPER Wide Format and the capabilities, read our blog.

New Website Design:

We’re working hard to revamp our website, and updating the technology to better assist our clients and employees. Our website revamp will include more videos, be optimized for mobile, and feature more TGI products and services. Stay tuned for the new site!

New Construction:

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We are renovating here at TGI, due to our purchasing the new HP Latex 3000. We want to showcase that technology and all of the incredible products that it can produce, and so we are transforming our old kitchen/meeting space into a showroom for Super Wide Format. We are also converting our old lobby into a conference room. We can’t wait to show our clients our updated look!

In 2013, many campaigns and developments occurred at TGI: 

MarCore Webinar:

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TGI launched our first MarCore Webinar, The Art of Efficiency, about TGI’s MarCore online portals. We discussed the importance of web to print solutions, inventory control and eliminating obsolescence. We look forward to hosting more webinars in the future.

New Technology:

Staying on top of industry trends is important to us, and we are constantly searching for the latest technology. Over the summer, TGI visited the HP Headquarters in Atlanta. Our goal was to scope out a new Latex printer and the latest in HP equipment, but we came back with something SUPER!

St. Jeanne Jugan Award:

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TGI received the St. Jeanne Jugan Award by The Little Sisters of the Poor for being faithful benefactors since 2010. It was a great honor for TGI to receive this award.We proudly display the plaque at TGI and look forward to continuing our support for The Little Sisters of the Poor.

TGI went Social:

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Inspired by the opportunities to learn, listen and to provide solutions or ideas to our clients, we turned our attention to Social Media. Over the summer, we made it our goal to build and maintain relationships with our clients by developing educational blogs that would highlight digital, print and marketing trends. TGI’s Social Media presence has opened new doors for our clients to stay in touch with us.

It has been a great 2013, and in 2014 we are looking forward to showcasing our new technology and capabilities.  In the spring, we hope you will join us for our Open House!

 Stay tuned for the latest news from TGI, and we wish you all a wonderful and successful 2014!

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TGI Opening the Doors for SUPER Wide Format

Last week, TGI received a BIG delivery, our HP Latex 3000 Printer!image

TGI is no stranger to wide format printing, having been in the wide format printing business for a number of years, but this HP Latex 3000 Printer will open our doors to SUPER wide format printing.

By switching from wide format printing to super wide format printing, we can print larger materials, at higher speeds, with incredible quality and competitive prices. This printer combines high volume and high quality printing, with all the environmental benefits of water-based inks. The environmental aspect is incredible, improving the working environment for our coworkers and creating safer marketing products for our clients.

This new printer can do it all, allowing our clients to one stop shop at TGI. Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology will allow us to do on a larger level. Improving on our technology allows us to create more options for all of our clients.

These are just a few of the new advantages to TGI switching to the HP Latex 3000 Printer:

  • Scratch resistance on majority of substrates, weather resistance and light fade resistance, allowing for longer lasting displays for advertising.
  • Environmentally friendly- Using water based inks, the HP Latex 3000 Printer contains no Hazardous Air Pollutants (HAPs), emits no odors, involves no UV curing or solvents, is GREENGUARD certified, perfect for schools, hospitals, and restaurants.
  • Customized decor- The HP Latex 3000 can print on a wide range of substrates, including wall coverings and vinyl, allowing clients to customize their walls and floors with incredibly vibrant graphics, with high environmental standards.

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We look forward to opening new doors for our clients, and for entering the world of super wide format printing!

Click Here for More information about the HP Latex 3000

If you are interested in hearing more about our new HP Latex 3000 Printer, or if you would like to come in and take a tour please contact:

Dan Long, Wide Format Product Specialist at TGI
215-634-6200
Dlong@tginc.com