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TGI advances to SOC 2 Type 2 Data Security Rating

Soc2_website

TGI advances to SOC 2 Type 2 data security rating; Successfully completing another rigorous third-party audit by 360 Advanced

PHILADELPHIA, PA – After achieving the Service Organization Controls 2 (SOC 2) Type 1 data security rating last year, TGI has taken its dedication to data security to the next level and has completed the requirements to earn the advanced SOC 2 Type 2 designation.

The demanding third-party examination that led to compliance with the data security standards was administered by the professional IT audit and compliance staff at 360 Advanced, a national Qualified Security Assessor, HITRUST CSF Assessor and Certified Public Accountant firm based in Tampa, FL.

“Achieving SOC 2 Type 2 compliance has proved to be a deal maker for us, especially with the numerous customers we serve in the financial services industry,” said Rick Elfreth, TGI’s Executive Vice President. “In a recent project, TGI was selected to print and fulfill a large run mailer for a financial institution using variable data. The customer chose TGI because they were confident that their strict security standards would not be compromised. The SOC 2 compliance gave the customer peace of mind that their data was secure and protected within a controlled environment.”

“To me, it comes down to confidence and trust,” commented Scott Elfreth, COO of TGI. “Those are the two words that I want our current customers and potential customers to take away from what this audit means to their businesses.”

Both executives agreed that the audit and compliance designations give TGI a competitive edge by bringing added value to their services, and that educating clients and potential clients about the importance is essential.

According to the American Institute of Certified Public Accountants, achieving the SOC 2 Type 2 report attests to the ongoing maintenance of a service organization’s IT security and compliance systems, procedures and processes.

 

ABOUT TGI

For nearly four decades, TGI has been at the forefront of embracing and implementing the latest software, technology, and equipment. The company’s investments in technology coupled with an outstanding team of industry professionals, has allowed TGI to provide the experience and expertise in digital print and marketing solutions that help businesses automate processes, enhance communications, create brand/product awareness, and drive sales.

 

ABOUT 360 ADVANCED

Known for it’s responsiveness, experience and professionalism, 360 Advanced has clients in more than 35 states that are major service providers in various industries, including cloud and SaaS based organizations.  360 Advanced is one of only a few specialized firms in the U.S. that assist service providers as their independent IT assurance and compliance assessor in maintaining and communicating security and compliance to their clients.

Services provided, but not limited to, by 360 Advanced include the following industries: Title Services, Hosted and Managed IT, Data Center and Colocation, Software as a Service (SaaS), Healthcare, Financial Services, Insurance, HR | Payroll | PEO, Legal and Collections, Bulk Mail Printing and Distribution, Background Screening, Business Process Outsourcing and Marketing.

Services provided by 360 Advanced include HITRUST CSF, SOC 1 (SSAE 16), SOC 2, SOC 3, PCI DSS, HIPAA Security/HITECH, Microsoft Vendor Policy and other security and compliance services.

 

360 Advanced Contact:
Eric Ratcliffe
eratcliffe@360advanced.com
866.418.1708 ext.710

 

TGI Contact:
Scott Elfreth
selfreth@tginc.com
609.230.6201

3 Simple Tips for Hosting an Exciting Corporate Event

Event planning is no easy undertaking. Organizing dozens of tasks, pressing deadlines, managing vendors, communication, and all around multitasking is what you deal with every day in order to pull off an awesome event. And on top of these things, you have to worry about making sure your event is a memorable one. When it comes to planning a successful event, you need to be innovative, utilizing new technology and introducing new ideas to your attendees. So how will you create an innovative and memorable event for your attendees?

Here are 3 simple and useful tips from the TGI Team:
1. Be Consistent: 
Make an impact before, during and after the event by creating a theme to carry out throughout all event messaging and signage.

  • Your pre-event communications should set the tone for the event and build interest, and all communication during the event or following the event should be consistent with your original communications.
  • During the event, branding should make an impact on your attendees throughout all event signage and messaging, this creates an air of importance and helps make a memorable experience.

2. Integrate Media:
Every touch of your event messaging should integrate multiple platforms to help engage attendees and create interaction.

  • Event emails should lead to landing pages or social media platforms to create interest in the event.
  • Printed collateral, such as invitations or save the dates, should include a QR code or Personalized URL (PURL) that leads to the event page, registration page, or maybe a video from one of your speakers.
  • Create a hashtag to use throughout all of your event messaging, this will help get your attendees attention and build excitement before, during and after the event.

3. Get the Team Involved:
Hold a meeting for your staff, and the presenters/panelists for the event. Get them all to contribute on Social Media before, during and after the event by using the event hashtag. When the team shares an inside view or behind the scenes preparation for the event, it builds the excitement for the event.

  • Have staff members start sharing behind the scenes photos before the event: staff meetings, new printed pieces come in, any giveaway items or overall preparation for the event.
  • Get speakers involved by having them guest blog, sharing info about their presentations and event info, or create a video blog on why they think your event will be a great one to attend.

Keeping the conversation going before, during and after an event is key to making your event memorable. Every attendee should leave talking about your event, and anyone who could not attend should be excited for your next event. With TGI by your side you will get a reliable partner who understands the event industry and will be with you every step from start to finish. TGI is a reliable single-source provider for all of the printing and marketing services you need to help promote, conduct, and follow up your event. Whether you are having a monthly sales meeting, exhibiting in a trade show, or conducting a national conference, you can count on our expertise and experience in the event industry to deliver quality products on time and on budget.
To help make your next event a success, download TGI’s FREE event planning checklists and sign up to receive a FREE gift from the TGI Team.


 

TGI offers exceptional print & marketing services for corporate events:

  • Annual company meeting
  • Award banquets
  • Board or shareholder meetings
  • Charity functions
  • Company parties
  • Conferences
  • Conventions
  • Customer appreciation event
  • Employee appreciation event
  • Fundraiser events
  • Golf outings
  • Happy hours
  • Holiday celebrations
  • Product launch events
  • Sales meeting national/regional
  • Seminars/workshop sessions
  • Trade shows
  • Training sessions
  • VIP events

Bringing Back The Ink and Paper

featureimageTo stay ahead in business, business and marketing professionals alike are constantly searching for the next big marketing campaign to really get their word out there. To be heard, we need to be different, we need to capture the attention of our audience, and we need to think outside of the box. However, sometimes we over think the process and the most effective way to grab the attention of our audience is right in front of us – ink and paper. It may seem a bit “old-school” or “dated” to some, but print media and business go together like PB & J. Our theory on this is, “if it’s not broke, don’t fix it”, so while some businesses will be quick to disregard this method, especially in this digital world, we will be helping our clients master the fundamentals.

Direct mail marketing offers a return of 1,300 percent.”

We are in a digital world, our inboxes are full, our eyes are constantly on screens of all shapes and sizes, but seeing a piece of paper- that’s like magic! For example, I have only been at work for a few hours, and already in my personal email account I have 83 emails…Yes, really! I get emails all of the time, and unfortunately, many get overlooked or sent IMMEDIATELY to the trash bin or spam folder without questioning it, but print? Anything in print I take a look at, it’s in my hands, grabs my attention- even if for a few moments- and I either hold on to it or throw it away. BUT even though I threw it away, it was a much longer process and that printed piece got my attention, I looked at it, I physically touched it and it made an impact. So now, if I receive an email from the same company that sent me the printed piece, I will be more inclined to read that email.

The feeling of paper can influence the way customers perceive a product, service and brand. It’s called Haptic Perception– recognizing through touch. Printed materials trigger emotions in customers that digital marketing efforts cannot replicate. The tactile quality of fine papers combined with unique printing techniques, trigger emotions and capture the attention of your audience.

“4 out of 5 customers say they read, or at least scan, the direct mail marketing materials they receive and act on them right away” 

So how will you make an impact by using Print in your next Marketing campaign?

Here are a few tips:

Print + Digital = Success: 

Don’t rely solely on Print Marketing for your next campaign, combine print and digital to create a multi-channel campaign. It’s a known fact that when an email campaign is supported with a print piece, it creates a better rate of response than when using email or print alone. Support your email marketing messaging with your printed piece and vice-versa. Incorporate web, cross-substrate print, mobile, email, social media, and targeted landing pages to create more opportunities to communicate with audiences, AND to track the success of your campaign. Remember, the more forms of media, the more interaction and engagement from your clients, so mix up your media in your next marketing campaign.

“Brand awareness is fueled 44% by print & 37% by online media. Incorporate both for even better results.”

Paper is important:

Texture, quality, size, shape, color, fold, weight, packaging, substrate material, these are all things to consider when planning your printed piece. A plain white piece of paper with black ink in an envelope won’t get the same amount of attention as a multi-colored die-cut and folded printed piece. With the amazing printing technology that is out there and the multitude of substrate options, the possibilities are endless! Make an impact, think of your campaign as a whole before selecting your substrate. Are you promoting a new Eco-friendly product for your company, or are you going ‘Green’? Then choose a natural recycled paper that’s printed using eco-friendly, water-based, odorless industrial inks for your direct mailer. If you are having an event, choose an odorless, non-toxic, phthalate-free, green and eco-friendly adhesive material like PhotoTex for your event signage. Your campaign should be consistent, the paper and printed materials should compliment the campaign.

Design matters:

Good design does more than just look good; it’s a branding and marketing tool that really helps to deliver results. The right design should create a great first impression, be memorable, and establish recognition. When it comes to style and decision-making, the number one goal should be consistency. Make sure your design is consistent with your branding, your messaging or your event theme. Branding throughout all marketing materials is the key to making sure your company is being recognized. Every message you send out, should hold true to your branding, but also incorporate the campaign or event theme. Typography, shape, color, texture are all basic elements that matter in creating a successful marketing campaign. Think of the end goal, what message you want to be heard, how you want to be perceived and remembered. A good design is essential to the success of your campaign; so don’t skimp on the details.

Get help from an expert:

Endless substrates, design elements, shipping methods, combining print and digital marketing, there are so many elements to be considered when you create a print marketing campaign. Luckily, veteran printers know what methods of print marketing are most effective. They know the fundamentals; every substrate and packaging method, the basic elements of design, they know which colors work best for each type and color of substrate, and they care about making the most of your print marketing. Choose a company that has a passion and long history in print.

You won’t find many marketing solutions companies who know print the way we do. We believe that choosing the right paper for your project can make a difference. That’s why over the years, we have formed close relationships with many of the finest paper mills and paper merchants. And for our first five issues of our Marketing Hour Magazine, we have worked closely with them in an effort to showcase some unique and quality papers that perhaps you may find will add attraction to your future communications. Need help choosing the perfect paper for your next campaign? We would love to help! Contact us today to get started on your next campaign.

Gotta Have More Mindshare

SONY DSCJames Obermayer came up with the Rule of 45, which says that 45% of your prospects will eventually buy. If not from you, then they will buy from a competitor. The time it takes to convert initial interest into a sale varies widely depending on what you sell and who you sell it to. There is one constant though, you can’t depend on the prospect to buy from you when they are ready unless they remember you. The process of maintaining mindshare during the time between interest and conversion is referred to as lead nurturing.

A recent study by Bizo and Oracle Marketing Cloud found that many business marketers are too busy generating leads to worry about converting them. Only 35% of those surveyed noted that lead nurturing was essential to their business. Perhaps more startling, most relied on e-mail alone to do the nurturing even though 79% said they see open rates of less than 20% on their nurture e-mails. Here’s another way to look at that: More than 80% of your best opportunities for a sale aren’t paying attention to you.

Digital marketers send more than 3 trillion e-mails a year. That’s a lot of competition for attention. You know where there is less competition? 

The mailbox.

Quote of the Week: “It is nice to have valid competition; it pushes you to do better.”-Gianni Versace

For more quick marketing inspiration from the TGI Team, Sign up for TGI’s Marketing Minute Newsletter.

The Marketing Minute highlights trends, offers tips, provides insight into today’s marketing strategies, plus it is designed to be read in under a minute. Marketing motivation in under a minute? Count me in.

Global Print Network Saves the Day!

BonnerPrendie

Having friends worldwide in the industry really pays off.

Last week, we were challenged with a super rush turnaround, a project was to be printed and shipped to Hong Kong, in 24 hours! Thanks to Dscoop, and our partners in Tokyo, we were able to make it happen!

Here are the Details:

Problem: A Private School had representatives in China recruiting prospective students at a Student Fair. Boxes of brochures shipped overseas were somehow lost.

Challenge: Getting brochures in representative’s hand in two days time.

Solution: TGI used the Dscoop Global Print Directory and had brochures printed in Tokyo and shipped to Hong Kong overnight.

Only TGI has the expertise and operations to deliver the broadest range of marketing solutions…fast!

TGI Launches New Website

We are thrilled to announce the launch of our new website, TGINC.com. Our website includes a fresh new look and feel, provides more interaction, more videos, and more ways to see what TGI can do for you.

When creating our new website we had a few goals in mind. We wanted our site to be: 
-More user-friendly and interactive.
-A better representation of the variety of new services and products we offer.
-Optimized for mobile.

What we came up with was a highly interactive site, featuring many ways to get to know TGI.


Here are some of our favorite features on our new site
Videos:
TGI’s new website now has eight videos, including our Identity video, so now you can get to know who we are, what we do, and what TGI can do for you.

Check them out:
Identity video
MarCore video
Cross Media video
Wide Format
General business
Pharmaceutical
Manufacturing
Financial

Cross Media: 
We added an interactive page for you to test how a TGI Cross Media campaign works. It’s really neat. Click here to see it in action!

Super Wide Format Printing: 
Visitors are able to view our display catalog and Gallery to see what’s new and what we can do.

Interactive Print:
Visitors are able to test our QR Technology. Scan the QR code to lead you to a video with our friend, Joe Conklin.


We were able to successfully carry out all aspects of the new site to create a fresh, innovative, interactive, and easy to use site for our clients. So go ahead, check out the site, and don’t forget to follow us on Social Media!

TGI Power of 3

Discover the Power of 3 at TGI’s marketing Symposium on Friday, March 14. Enjoy a day of education and St. Patrick’s Day festivities as you hear from leading marketing professionals and experience the sights and sounds of the holiday.

Last chance to register for the event!

To register for the event and find more information, log onto: www.tgipowerof3.com 

 

Move Over Generic Décor, Digital is Taking Over

http://youtu.be/cW7_cEQKKTs

Interior designers, for commercial and residential spaces, are turning to customized Digital Décor to add awesome impact to their design plans. It’s no secret that digital Décor is on the rise, for both residential and commercial design, and for good reason. Due to advances in technology, it is now affordable to customize materials as varied as wall paper and wall graphics for enterprises, businesses of all sizes, and even residential use.

Residential

Interior designers are flocking towards digital décor because of its endless possibilities in customization. In lieu of your standard wallpaper, they are turning to customized wall coverings, wall decals and printed canvases to add a personal touch to their client’s homes. Using alternative materials for wall coverings, they are getting rid of the wallpaper mess, and creating customized digital printed wall coverings that are mess free. Web to print digital décor for residential use is also on the rise, so anyone desiring a new appearance for their home, can create endless personalized décor. Personalized galleries using family photos, wall coverings made from a collage of favorite photos, and wall decals from customized artwork, these are all things that everyone is excited about.

Snapfish enhances high-volume canvas print production with HP Latex Technologies

Snapfish enhances high-volume canvas print production with HP Latex Technologies

Commercial

Restaurants, corporate offices, retail spaces, hotels, hospitals and health care facilities are turning to digital décor to make a big impact in their design. Why are they using Digital Décor now? Because their branding, marketing and messaging can be carried out throughout their entire space, they are making great use of the marketing real estate in their facilities, and making an impact on consumers.

Customized Wall Coverings

Digital Printing Technology allows for companies to design and customize their own wall coverings, making a standard wall covering or paint, seem so blah. Whether for creating an aesthetically pleasing space of a hotel lobby, to creating atmosphere in a restaurant or to carry out branding design elements in corporate offices, companies love the impact that wall coverings have on their customers. The ability to create murals or wall coverings using designs that they produced, are more intriguing than ever before.

Rudkin Productions and Signs Now recreate Noah's Ark with HP Latex Printing Technologies

Rudkin Productions and Signs Now recreate Noah’s Ark with HP Latex Printing Technologies

Customized Artwork

Companies are able to design their own works of art to hang on the walls of their businesses. Using photographs of their own, or artwork created just for their space, they can create customized photo galleries, or canvas prints to carry out their look throughout their businesses.

OPG Delivers stunning indoor graphics with HP Latex Printing Technologies for restaurant decoration

OPG Delivers stunning indoor graphics with HP Latex Printing Technologies for restaurant decoration

More Digital Capabilities

Businesses and commercial interior designers are going beyond wall coverings and photo galleries, because of updated technology, they can now cover everything, floor to ceiling with their own customized designs. Companies are thinking smart in which real estate of their businesses to carry out their marketing. Textile printing capabilities can completely transform restaurants décor from throw pillows, curtains, tablecloths and napkins and even furniture, allowing for their space to be their own. Ceiling coverings, vinyl decals, floor coverings, lampshades, tabletops and even menus can all be created by using Digital Printing Technology.

Afryka Coffee and Tea House rebranded its space with customized interior designs on its  furnishings using HP Latex Printing Technologies

Afryka Coffee and Tea House rebranded its space with customized interior designs on its furnishings using HP Latex Printing Technologies

Digital décor is a wonderful way to transform your space, whether at home or in the office, into something that is truly one of a kind. When recreating your space, think digital, and use new technology to its advantage. Learn more about the images in this blog and their stories.

The City by Littelz used HP Latex Technologies to create a safe, stunning education-based play and discovery center for kids.

The City by Littelz used HP Latex Technologies to create a safe, stunning education-based play and discovery center for kids.

Interested in transforming your space using Super Wide Format Printing? Contact TGI, using the HP Latex 3000 we can create beautiful décor for your business.

To learn more about wall coverings and digital décor from HP join us for our Power of 3 Symposium.

Standing out with Cross Media Marketing

iStock_000015547825Small_business_newsIn a world inundated with marketing messages and ways to receive them, it is hard to stand out in the marketing mix. Cross media campaigns are essential strategies for reaching your market, allowing you to interact on multiple channels, providing various opportunities to reach every recipient. Single channel marketing, will result in being lost, and causing lower response rates and falling short of campaign goals. You have an important message- make sure it is heard!

Cross media campaigns can combine web, cross-substrate print, mobile, email, social platforms and targeted landing pages to create more opportunities to communicate with audiences.

A successful cross media campaign delivers content and a call to action throughout multiple channels simultaneously as an integrated campaign.

“Brand awareness is fueled 44% by print & 37% by online media. Incorporate both for even better results.”

Measuring the Effectiveness of Cross Marketing Campaigns

Successful cross media campaigns begin in the planning stages: Develop a well coordinated message, a strong database, a way to strategize and streamline content and actions and develop artwork that will work across channels.

Once you know your audience, identify which platforms they engage with and deploy your message on those platforms. Start with a 2-channel campaign, test the waters then add a 3rd channel once you have developed your best practices.

Because each form of media has a different ability and benefit, identifying the audience is the first step. For example, reaching out to an older audience using SMS or Social Media, might not be as effective as reaching out to a younger audience using these forms of media.

Print media provides a physical piece of advertising that buyers can hold in their hands; when an email campaign is supported with a print piece, it creates a better rate of response than when using email alone.

Combine web with print for greater impact, and response rates.

Marketers report an average improvement of 35% for multichannel campaigns over single channel campaigns – Print in the Mix

Once you know your audience and which media to use, determine the message you want to deliver and what the call to action will be. Be consistent with your messaging, using the same images, color schemes, and other elements across all platforms to amplify and reinforce your marketing message.

What makes Cross Media campaigns effective for marketing is the ability to collect response data, and apply that data to generate interaction with leads and customers. Ideally, a campaign will drive the target audience to one action (visit a landing page, register for an event, follow on a social media channel..) where activity can be measured and interactions understood.

In the end, a successful cross media campaign should help promote brand recognition, develop customer relationships and engage customers with an interactive marketing experience to reach the campaign’s goal. Remember, the more forms of media, the more interaction and engagement from your clients. Make your next cross media campaign stand out by mixing up your media!

Did you find this helpful? Share with your friends!

Watch the TGI Cross Media video to learn the 3 rules of engagement.

 

 

Holiday Cards that Help the Homeless

 “Remember that the happiest people are not those getting more, but those giving more.” H.Jackson Brown, Jr.

Snow in Quince, Mina Smith-Segal

Snow in Quince, Mina Smith-Segal

As the Holidays are slowly approaching us, this is important to remember. According to www.greetingcards.org, Americans spend nearly $2 billion on Christmas holiday cards each year. If businesses or individuals bought their holiday cards from local organizations, cards sales could generate millions of dollars for these well deserving organizations.

The Philadelphia Committee to End Homelessness (PCEH), is running their annual Holiday Card campaign and would love help from the people in our community. The organization teamed up with TGI and local artists, for help with the campaign. The local artists donated artwork featuring iconic Philadelphia landmarks and local scenery, to create beautiful holiday greeting cards that are truly works of art.

Creating a customized card is easy – first, you choose the design,  then choose or write your message, and finally customize the greeting.  Cards can be purchased as singles or as a pack of 10 cards with a standard greeting.

Snow Storm at Logan's Circle, Daniel Cavaliere

Snow Storm at Logan’s Circle, Daniel Cavaliere

The best part about ordering your greeting cards from PCEH is that the proceeds help children who suffer from homelessness. Sales of the cards are critical for supporting Safe Home’s “housing first” program, which focuses on children’s wellbeing. Children who suffer from homelessness are sicker, sadder and slower than other children; Safe Home Philadelphia saves them from that harm.

 

 

The Center of Things, William Cantwell

The Center of Things, William Cantwell

So if you are looking for a way to give back this holiday season, look no further!

Please visit www.pcehcards.org to choose your Holiday greeting cards. 

PCEH and TGI want to thank you for helping those in need during the holidays.

For more information on PCEH, visit:

www.PCEH.org

Thank you to the local artists for donating your beautiful artwork:

Joe Barker

Ed Bronstein

Lisa C. Budd

William H. Campbell

William Cantwell

Daniel Cavaliere

Morris Klein

Tracey Landmann

Jim McFarlane

Mina Smith-Segal