Monthly Archives: October 2013

Holiday Cards that Help the Homeless

 “Remember that the happiest people are not those getting more, but those giving more.” H.Jackson Brown, Jr.

Snow in Quince, Mina Smith-Segal

Snow in Quince, Mina Smith-Segal

As the Holidays are slowly approaching us, this is important to remember. According to www.greetingcards.org, Americans spend nearly $2 billion on Christmas holiday cards each year. If businesses or individuals bought their holiday cards from local organizations, cards sales could generate millions of dollars for these well deserving organizations.

The Philadelphia Committee to End Homelessness (PCEH), is running their annual Holiday Card campaign and would love help from the people in our community. The organization teamed up with TGI and local artists, for help with the campaign. The local artists donated artwork featuring iconic Philadelphia landmarks and local scenery, to create beautiful holiday greeting cards that are truly works of art.

Creating a customized card is easy – first, you choose the design,  then choose or write your message, and finally customize the greeting.  Cards can be purchased as singles or as a pack of 10 cards with a standard greeting.

Snow Storm at Logan's Circle, Daniel Cavaliere

Snow Storm at Logan’s Circle, Daniel Cavaliere

The best part about ordering your greeting cards from PCEH is that the proceeds help children who suffer from homelessness. Sales of the cards are critical for supporting Safe Home’s “housing first” program, which focuses on children’s wellbeing. Children who suffer from homelessness are sicker, sadder and slower than other children; Safe Home Philadelphia saves them from that harm.

 

 

The Center of Things, William Cantwell

The Center of Things, William Cantwell

So if you are looking for a way to give back this holiday season, look no further!

Please visit www.pcehcards.org to choose your Holiday greeting cards. 

PCEH and TGI want to thank you for helping those in need during the holidays.

For more information on PCEH, visit:

www.PCEH.org

Thank you to the local artists for donating your beautiful artwork:

Joe Barker

Ed Bronstein

Lisa C. Budd

William H. Campbell

William Cantwell

Daniel Cavaliere

Morris Klein

Tracey Landmann

Jim McFarlane

Mina Smith-Segal

 

Social Media Campaign Launched for TGI

At TGI, one of our priorities is building and maintaining relationships with our clients. Inspired by the opportunities to learn,
listen and maybe provide some solutions or ideas to our clients, we turned our attention to social media.

In the beginning of the summer, TGI developed a goal to create a content driven social media strategy with the intention of posting articles and blogs about the latest trends in marketing operations and delivery. To execute the strategy, we created a position with attention on social media marketing and digital strategy. Our Marketing Coordinator spent the summer developing content around the services, projects and trends in our company and industry.

Remarkable social media content  and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, the listener, or the viewer -Brian Clark, Founder, Copyblogger

After a summer of developing content, we were ready to take the project to the next level, by gaining the right following- clients and prospects who we want to stay connected with.

In an effort to gain more client followers on our Social Media, we had to come up with a marketing strategy to show our new Social Media presence. With the artistic knowledge of our Graphic Designer, a graphic was designed to grab the attention of our clients that would be implemented via a cross media campaign, using print, web and email.

iPadwebsmm

The graphic was made to look like a tablet, listing each of the links to TGI’s Social Media channels, encouraging our clients to interact on any of the platforms.

We implemented the graphic in the following ways:
  • To encourage interaction on the web, we sent out an email to all of our clients, including the graphic with interactive links leading to our Social Media, providing a single click to connect with TGI on any of the channels. The email encouraged the client to “get social” with TGI, for fan exclusive content, print, digital and marketing trends and TGI news. This email will be sent out monthly, to ensure our clients remain in contact with us on Social Media.
  • Printing was the fun part, we developed two ideas for print- posters for internal marketing and postcards for the field.
  • The posters are very eye catching and sleek, containing the tablet graphic, with the headline, “Keep in Touch!” in very fine, modern type, with a faded rainbow coloring. TGI produced the 11×17 posters, as flat posters with optional adhesive pop-up easels for standing up on tables, desks and flat surfaces.
  • The postcards again brought the graphic alive. The postcards consisted of the same tablet graphic produced on #130 silk cover, covered with a 5/5 mil. textured satin laminate and die cut with rounded edges giving it a clean, sturdy and striking appearance. On the back of the cars, we included a QR code leading to our TGI Cross Media video, and what looks like silver etching of our logo, and “Keep in Touch” in a bold and scripted font.

We’re excited to be taking our Social Media presence to the next level, and are hoping that this will be another successful Cross Media campaign for TGI, opening new doors for our clients to stay in touch with us. How do you stay in touch with your clients? Have you developed a Social Media strategy for your company?

 

TGI Sponsors VIP Room at the Wilmington University Green and White Ball

wilmuballWilmington University has established an annual fundraiser to help students realize their dreams for a degree in higher education. This past Saturday, October 26, TGI sponsored the President’s VIP Reception room.

The Green and White Scholarship Ball is a Black Tie/Masquerade Party that features themed venues of food, beverages, cocktails and music, transforming the University classroom building into an exciting party atmosphere that highlights the region’s best restaurants, specialty foods, beverages and music.

All proceeds from this event are added to the scholarship fund that will be used annually to support scholarships, financial aid, and other benefits for the students of Wilmington University. It was a great event and TGI was glad to participate as a sponsor again this year.

Pictured from Left to right:

Dr. Tina Barksdale

Jack Glacken, President of TGI

Dr. Jack P. Varsalona, President of Wilmington University

Terry Glacken

Fundraiser Dinner at La Laconda

Please join us in giving back to a wonderful organization.DSC_2063

Our friends at The Little Sisters of the Poor, are having a fundraiser, at La Laconda.

The Little Sisters of the Poor is a nonprofit organization that serves the impoverished elderly in our communities, TGI has supported this charity since 2010. This organization holds a very special place in our heart, and supporting this charity is as easy as going out to dinner!

The Little Sisters of the Poor are holding a fundraiser dinner at La Laconda, on Tuesday, October 29, from 4 p.m.-10 p.m.

20% of your dinner and beverage bill will benefit the elderly residents at Holy Family Home. Cash Bar and BYOB will be available that night.

For Reservations, call 610-353-7033 and mention Little Sisters of the Poor at time of reservation and payment.

Show your support for this wonderful organization, and tell your family and friends. We are looking forward to a fabulous night out supporting our friends at Little Sisters of the poor. Thank you all for your support!

Event Details:
Dinner at La Laconda
Tuesday, October 29, 4 p.m.-10 p.m.
4989 West Chester Pike
Edgemont, Pa
610-353-7033

*cash bar and BYOB available that night

*Don’t forget to mention Little Sisters of the Poor at time of reservation and payment

TGI Opening the Doors for SUPER Wide Format

Last week, TGI received a BIG delivery, our HP Latex 3000 Printer!image

TGI is no stranger to wide format printing, having been in the wide format printing business for a number of years, but this HP Latex 3000 Printer will open our doors to SUPER wide format printing.

By switching from wide format printing to super wide format printing, we can print larger materials, at higher speeds, with incredible quality and competitive prices. This printer combines high volume and high quality printing, with all the environmental benefits of water-based inks. The environmental aspect is incredible, improving the working environment for our coworkers and creating safer marketing products for our clients.

This new printer can do it all, allowing our clients to one stop shop at TGI. Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology will allow us to do on a larger level. Improving on our technology allows us to create more options for all of our clients.

These are just a few of the new advantages to TGI switching to the HP Latex 3000 Printer:

  • Scratch resistance on majority of substrates, weather resistance and light fade resistance, allowing for longer lasting displays for advertising.
  • Environmentally friendly- Using water based inks, the HP Latex 3000 Printer contains no Hazardous Air Pollutants (HAPs), emits no odors, involves no UV curing or solvents, is GREENGUARD certified, perfect for schools, hospitals, and restaurants.
  • Customized decor- The HP Latex 3000 can print on a wide range of substrates, including wall coverings and vinyl, allowing clients to customize their walls and floors with incredibly vibrant graphics, with high environmental standards.

3000

We look forward to opening new doors for our clients, and for entering the world of super wide format printing!

Click Here for More information about the HP Latex 3000

If you are interested in hearing more about our new HP Latex 3000 Printer, or if you would like to come in and take a tour please contact:

Dan Long, Wide Format Product Specialist at TGI
215-634-6200
Dlong@tginc.com