Tag Archives: Social Media

Everywhere You Are

Visa, a global payment powerhouse, has used the “It’s everywhere you want to be” tagline for years to help potential customers understand the sheer number of worldwide businesses that accept the card. With the integration of marketing automation platforms and social media sites, today’s marketers can quite literally find you “everywhere you are” —at least in the digital world.

The average person spends over an hour and forty minutes browsing social media each day. In between their trips to popular sites like Facebook and Instagram, these potential customers are busy researching products and services on their computers and smartphones. Should they leave the website before making a purchase, they are likely to see ads that are designed to get them back to complete the transaction every time they visit their social sites. This strategy, known as retargeting or remarketing.  This helps businesses convert more website traffic into actual business.

Smart marketers using powerful marketing automation platforms can create real-time personalized retargeting campaigns that connect their other digital marketing to their paid advertising on the web and social media. In addition to reaching customers everywhere they are, marketers are gathering powerful data about how to increase click rates and refine their future strategies.

The big lesson for businesses of all sizes is this—prospects can get distracted for many reasons, even when your marketing is good. To be successful, you have to engage and interact with your customers wherever they are… and not just when they come looking for you!

Quote of the Week:
“By prevailing over all obstacles and distractions, one may unfailingly arrive at his chosen goal or destination.”
— Christopher Columbus

3 Simple Tips for Hosting an Exciting Corporate Event

Event planning is no easy undertaking. Organizing dozens of tasks, pressing deadlines, managing vendors, communication, and all around multitasking is what you deal with every day in order to pull off an awesome event. And on top of these things, you have to worry about making sure your event is a memorable one. When it comes to planning a successful event, you need to be innovative, utilizing new technology and introducing new ideas to your attendees. So how will you create an innovative and memorable event for your attendees?

Here are 3 simple and useful tips from the TGI Team:
1. Be Consistent: 
Make an impact before, during and after the event by creating a theme to carry out throughout all event messaging and signage.

  • Your pre-event communications should set the tone for the event and build interest, and all communication during the event or following the event should be consistent with your original communications.
  • During the event, branding should make an impact on your attendees throughout all event signage and messaging, this creates an air of importance and helps make a memorable experience.

2. Integrate Media:
Every touch of your event messaging should integrate multiple platforms to help engage attendees and create interaction.

  • Event emails should lead to landing pages or social media platforms to create interest in the event.
  • Printed collateral, such as invitations or save the dates, should include a QR code or Personalized URL (PURL) that leads to the event page, registration page, or maybe a video from one of your speakers.
  • Create a hashtag to use throughout all of your event messaging, this will help get your attendees attention and build excitement before, during and after the event.

3. Get the Team Involved:
Hold a meeting for your staff, and the presenters/panelists for the event. Get them all to contribute on Social Media before, during and after the event by using the event hashtag. When the team shares an inside view or behind the scenes preparation for the event, it builds the excitement for the event.

  • Have staff members start sharing behind the scenes photos before the event: staff meetings, new printed pieces come in, any giveaway items or overall preparation for the event.
  • Get speakers involved by having them guest blog, sharing info about their presentations and event info, or create a video blog on why they think your event will be a great one to attend.

Keeping the conversation going before, during and after an event is key to making your event memorable. Every attendee should leave talking about your event, and anyone who could not attend should be excited for your next event. With TGI by your side you will get a reliable partner who understands the event industry and will be with you every step from start to finish. TGI is a reliable single-source provider for all of the printing and marketing services you need to help promote, conduct, and follow up your event. Whether you are having a monthly sales meeting, exhibiting in a trade show, or conducting a national conference, you can count on our expertise and experience in the event industry to deliver quality products on time and on budget.
To help make your next event a success, download TGI’s FREE event planning checklists and sign up to receive a FREE gift from the TGI Team.


 

TGI offers exceptional print & marketing services for corporate events:

  • Annual company meeting
  • Award banquets
  • Board or shareholder meetings
  • Charity functions
  • Company parties
  • Conferences
  • Conventions
  • Customer appreciation event
  • Employee appreciation event
  • Fundraiser events
  • Golf outings
  • Happy hours
  • Holiday celebrations
  • Product launch events
  • Sales meeting national/regional
  • Seminars/workshop sessions
  • Trade shows
  • Training sessions
  • VIP events

TGI’s Power of 3 Symposium Re-Cap and Video

On Friday, March 14, 2014, TGI and Hewlett Packard (HP) hosted The Power of 3 Symposium, focusing on Innovation, Education and Interaction. Friends, clients and colleagues joined us for this innovative event all under the theme of our favorite holiday, St. Patrick’s Day. Watch our video below to see what the day was all about, and read below for more information.

Innovation:

Innovation was the name of the day – from the way we transformed our workspace to the speakers we invited from around the country – we wanted to bring opportunities for provocative thinking to our attendees.

Leading by example was essential for this event to be a successful one. We developed event graphics pulling out all the stops in our production capabilities. We ran an integrated marketing campaign combining print, email, web, social and in-person touches. And we chose speakers who are leaders in their fields, providing the most innovative solutions to our customer’s greatest challenges.

Education:

The goal of the Symposium was to provide great insight and ideas for clients and colleagues on the hottest challenges they are facing. We called in some of the leading marketing professionals and industry experts, to discuss marketing techniques and trends in today’s multi-channel world. Integrated Marketing, Tradeshow ROI, Branding through Packaging , Video Storytelling, Efficiency in Marketing Automation and Wall Décor gave our clients a diverse range of topics to lean from.

Interaction:

We had some great people in the building –between clients, speakers and TGI employees. That is why when planning our Symposium, we wanted to make sure that the ideas presented had the opportunity to be discussed and that the sparks of innovation could be ignited. First, we ensured each presentation was designed to facilitate an interactive exchange. During lunch, we brought the St. Patty’s Day theme to life with Irish Singers and Irish Dancers. During Cocktails and Connections, Fortune 500 marketers mingled with speakers to exchange ideas. We even brought in Comedian Joe Conklin to warm up the crowd with impressions of Philly’s greatest sports stars, and brought in Philadelphia Eagle’s Tight End Brent Celek. Scotland’s finest, Jimmy McGinty joined us for the event, kilt and all, to share his enthusiasm and love for our favorite holiday.

‘Like’ our Facebook page, and look at our Power of 3 Symposium albums: https://www.facebook.com/onlytgi/photos_albums

Social Media Campaign Launched for TGI

At TGI, one of our priorities is building and maintaining relationships with our clients. Inspired by the opportunities to learn,
listen and maybe provide some solutions or ideas to our clients, we turned our attention to social media.

In the beginning of the summer, TGI developed a goal to create a content driven social media strategy with the intention of posting articles and blogs about the latest trends in marketing operations and delivery. To execute the strategy, we created a position with attention on social media marketing and digital strategy. Our Marketing Coordinator spent the summer developing content around the services, projects and trends in our company and industry.

Remarkable social media content  and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, the listener, or the viewer -Brian Clark, Founder, Copyblogger

After a summer of developing content, we were ready to take the project to the next level, by gaining the right following- clients and prospects who we want to stay connected with.

In an effort to gain more client followers on our Social Media, we had to come up with a marketing strategy to show our new Social Media presence. With the artistic knowledge of our Graphic Designer, a graphic was designed to grab the attention of our clients that would be implemented via a cross media campaign, using print, web and email.

iPadwebsmm

The graphic was made to look like a tablet, listing each of the links to TGI’s Social Media channels, encouraging our clients to interact on any of the platforms.

We implemented the graphic in the following ways:
  • To encourage interaction on the web, we sent out an email to all of our clients, including the graphic with interactive links leading to our Social Media, providing a single click to connect with TGI on any of the channels. The email encouraged the client to “get social” with TGI, for fan exclusive content, print, digital and marketing trends and TGI news. This email will be sent out monthly, to ensure our clients remain in contact with us on Social Media.
  • Printing was the fun part, we developed two ideas for print- posters for internal marketing and postcards for the field.
  • The posters are very eye catching and sleek, containing the tablet graphic, with the headline, “Keep in Touch!” in very fine, modern type, with a faded rainbow coloring. TGI produced the 11×17 posters, as flat posters with optional adhesive pop-up easels for standing up on tables, desks and flat surfaces.
  • The postcards again brought the graphic alive. The postcards consisted of the same tablet graphic produced on #130 silk cover, covered with a 5/5 mil. textured satin laminate and die cut with rounded edges giving it a clean, sturdy and striking appearance. On the back of the cars, we included a QR code leading to our TGI Cross Media video, and what looks like silver etching of our logo, and “Keep in Touch” in a bold and scripted font.

We’re excited to be taking our Social Media presence to the next level, and are hoping that this will be another successful Cross Media campaign for TGI, opening new doors for our clients to stay in touch with us. How do you stay in touch with your clients? Have you developed a Social Media strategy for your company?