Tag Archives: printing on demand

TGI Loves Technology

Fingerprint on pixellated screenTGI’s roots are in print and typesetting, we have a deep history in traditional offset printing, we pioneered digital, short-run printing, invested in large format equipment, but we owe our success to something we love – technology.

We have a love affair with technology in marketing. Embracing technology has kept us alive and has allowed for our old friend, print, to come to life again. Never shying away from new technology, we are constantly changing and creating solutions for all of our clients’ needs.  We use technology to make the execution and distribution of print more efficient.

We also mix it up by using email, cross media, and video to leverage our communication abilities- things that print used to be the only medium for. That’s why TGI is always evolving, to stay on the forefront and embrace new forms of technology; it’s what gives us our edge. 

Here are 3 reasons why we love technology in marketing:

1.Variable Data Technology

Individualized marketing campaign touches are now easier than ever to create because of the wonderful technology out there, and are way more effective. There are ways to customize offers and messages, execute in multiple languages, incorporate fields of personalized information throughout materials such as recipient’s first and last names, city and state where they live or work, company and more.

Sending out generic standard marketing messaging is no more! As variable data technology enhances, we can produce marketing materials from web-to-print. Content can be relevant, both in messaging and imagery.

Personalization encourages more interaction and engagement from your clients, and with all the technology out there to allow personalization from web-to-print, it is now easier than ever.

Printed marketing can be sent out at high speeds, with low costs, and can be completely customized to each recipient. From wide format printing, to digital printing, the development of greater technology in print allows for endless options. There are various substrates, types of inks, lamination and ways to create custom die cut edges, so you can have the ability to create something than completely stands out from the typical printed piece. From floor to ceiling, to your mailbox, make sure to make your messaging stand out.

In email and electronic marketing, you develop campaigns with variable data and content, develop in multiple languages, and add personalized images. Develop Purls that include the client’s information, and help encourage the client to interact with your campaign.

 2. Digital Technology supports print

Adapting new technology is a must, especially in the printing industry. Emerging technologies allow us to make printing more effective, from web portals, to tracking and inventory control, to cross media campaigns we are always combining digital technology with print.

Using print in conjunction with digital marketing helps reinforce messaging. Combining print and digital, for example the use of QR codes in print to connect to the web allows for more interaction from your clients. When you use multiple forms of interactive media alongside of print, there is a greater impact on your clients, it encourages interaction and adds another way to recognize your brand. Combine channels to create multi-touch, highly personalized marketing campaigns.

Marketing portals (online ordering sites) assist the distribution of branded marketing materials. Because of this technology, our clients save time and money in the distribution of their marketing collateral. From static sell sheets to dynamic charts, from business cards to 64 paged booklets- print is now more efficient to manage than ever. Many portals include electronic media campaigns, incorporating micro-sites, web banners, ads, emails and video for ultimate impact. Whether your organization orders materials locally or throughout the world, it has never been easier to order, send and track print.

3. Marketing opportunities are everywhere

“Turn heads and grab attention by using all of the real estate available” is a philosophy being spread by many marketing professionals, and we are right with them. Marketing dollars are moving away from in-home advertising, and more towards out-of-home advertising. Marketing to consumers while they are in public places, in transit, in waiting, and retail environments, is on the rise.

There are so many opportunities surrounding us to develop great marketing materials. We have invested heavily in multiple technologies, so that the options for our clients are endless.

The capabilities in electronic marketing and print marketing are outstanding. Social media and email marketing allows for direct or indirect contact with clients, and helps increase interaction. We can tailor interactions and messaging towards individual customers, segmented groups or company wide. Thanks to electronic marketing technology, we stay on the forefront with our clients.

Print technology has come a very long way, from inks to substrates, there are so many opportunities out there to customize print and help companies make an impact. We pioneered digital, short-run printing with partners like Indigo and Heidelberg, and now have even more capabilities in print because of our HP Latex 3000. Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology allows us to do.

Improving on our technology allows us to create more options for all of our clients.

There are so many opportunities for print, walls, windows, bus shelters, trade show events, and even branding throughout offices, it’s important to adapt to the change in technology. From floor to ceiling we got you covered!

We aim to continue our love affair with technology, but will never turn our back on our old friend, print. Continuing to embrace technology has kept us alive and is what will keep our print prosperous. Make an impact on clients, wow them with your various capabilities in technology and most importantly, don’t give up on print. Remember that print will not die, embrace new technologies and allow for print to evolve.

 

Taking Control of Your Inventory

“The winner is the chef who takes the same ingredients as everyone else and produces the best results.”-Edward De Bono

According to the CMO council, “33% of marketers have no form of inventory management.” We mentioned this to our Inventory Manager, Jack Glacken III, and he was shocked. When asked his opinion about this statistic, he replied, “Content changes constantly, in all aspects of marketing. For financial [for example], you can’t be giving out marketing supplies containing mortgage rates from three years ago. [Marketing for Pharmaceutical as well], what if there is a new side effect to a medication?” These are all things that the people you are marketing to, need to be aware of.jglackeninventory

Most companies order marketing materials in large quantities, allowing time-sensitive information on these marketing materials, to become outdated very quickly. While most companies strive to save funds by ordering marketing materials in larger quantities, they end up paying more for storage or destroy costs.

What if you could order less marketing materials, and also pay less for these smaller quantities? This is something we at TGI focus on, because we are a short run printing company, we offer competitive pricing. With our inventory management system, we have real-time reporting, and historical data tracking to see who ordered in various quantities. With our inventory automation, once the client’s inventory reaches its minimum quantity, an automated email will be sent notifying our client that it is time to order more inventory. This helps us and our clients stay on track of the inventory, saving time, money and all of the hassle of manually tracking down inventory.

“55% of marketers do not have any real time access to inventory on utilization levels” CMO Council 2010quickbin2

TGI developed an efficient system for our fast pick area of the warehouse. Containing the most commonly ordered items from our clients, we have bins that allow for fast ordering and easy access to inventory on demand. Not only is this system quick and easy, it is also cost efficient for our clients. Materials go out quickly and consistently, and with our automated inventory system, the clients know when to reorder their items for the fast pick area.

Taking control of your Inventory is the key to developing a successful business. Now is the time to have more control of your marketing budgets. Put a stop to over-ordering, re-structuring your inventory management system can save thousands of dollars per year. Save time and money, developing a system that works best for your company. Re-evaluate your efforts. Inventory Management may be the key to increasing your sales, workflow and profitability.quickbin1

TGI Tips for Inventory Control:

Here are some tips from Jack for running a successful Inventory Management system:

Real time reporting provides visibility:

  • Who orders and uses inventory the most.
  • How many items are processed and stored.
  • Gauges the amount of inventory necessary for the client.
  • Never lets you be out of stock

Tracking is vital:

  • Know where the items are
  • Know where the items are heading
  • Know the status of the order

But the biggest tip of all, is to select the correct Inventory Management system that works best for your company.

When looking for the right Inventory Management software for your company, look for one that:

  • is easy to use.
  • is right for the amount of inventory that your company requires.
  • has tracking and reporting capabilities
  • has a system with inventory automation.
  • will help your company save time and money

Meet Our Facilitator

MC_logo_On September 12, 2013 TGI will be part of  the webinar The Art of Efficiency, Kate Dunn from InfoTrends will be joining us to facilitate the webinar. Being an expert in Marketing and Sales, we wanted to provide her background in the industry,  and to ask her a few questions about web portals and eCommerce.

Kate Dunn is CEO and founder of Digital Innovations Group (DIG) in Richmond, Virginia. Kate started her professional career in marketKateDunnHeadshoting with Xerox Corporation. After 15 years with the company, she joined Choice Communications, Inc. as vice president of marketing and sales. She was instrumental in the development of Choice 1:1, the personalized printing division in 1998. Choice was widely recognized as a leader in relevant marketing with four cases added to the PODi Best Practices in Digital Print in 2003. Kate is a frequent guest lecturer in both the undergraduate and post-graduate programs at Virginia Commonwealth University School of Business on the subjects of integrated marketing and sales.

Online Document libraries or B2B web portals are big right now, why are they gaining popularity?

Kate: Since 2008 enterprises have been looking to reduce their marketing spend and still generate results. Initially this took the form of a reduction in spending. However, organizations are starting to understand that their spend is more than what they pay their partner vendors for things like print or digital services.

Over 50% of the costs of marketing materials come from process costs to customize, warehouse, manage inventory and from obsolescence. And that doesn’t even tackle the opportunity lost from marketing that is not relevant enough to its recipients to drive response and interaction.

Today smart marketers are examining their supply chain for ways to improve their efficiency from customizing documents through to their distribution. They are also looking at ways to streamline the process for creating and producing more relevant documents like personalized or versioned direct mail, digital documents or messaging and signage. One way to do this is through the web by creating document libraries that can be customized, ordered, produced and distributed on-demand. They are ending up with more efficient processes, far less waste in their supply chain and more effective documents that deliver much higher ROI.

B2B eCommerce VS. B2C eCommerce, Can you explain the difference between the two?

Kate: eCommerce typically refers to procuring something over the web. For B2B that means companies selling to other businesses and for B2C that means companies selling to consumers. Either way the company providing the service is going to invest in user interfaces that make it easy for end users, either consumers or employees to customize, order and track what they are buying.

For B2B applications, the web interface is typically branded for the company. Including both their static documents like business cards, letterhead etc. and their customized or personalized sales and marketing materials. B2C sites are branded to the company providing the resource and have templates for postcards, books, calendars etc that can be customized by the consumer.

How are B2C and B2B eCommerce similar?

Kate: They both use the web, and streamline the process for users to customize, proof, order and track the things they want to print.

What are the main goals for companies to turn to B2B eCommerce?

Kate: They typically come at it from two sides – efficiency and effectiveness.

On the efficiency side, they want to reduce the number of steps and the time it takes to create or customize the materials. They need to operate, market or sell their services and eliminate costly handling and obsolesce within their supply chain.

On the effectiveness side they want to make the process easier for creating more relevant and personalized documents, which deliver higher response rates, more customer engagement and higher returns.

It boils down to saving money and making money.

Join us September 12, 2013 for our Webinar, The Art of Efficiency.

Sign up today!

www.tgiwebinar.com

Big Orders = Big Waste!

According to the CMO Council , 73% of companies do not track obsolescence of marketing materials, and of those that do, forty percent say they waste 20% or more of their marketing materials because of obsolescence.moneywaste

How much money are you throwing away year after year? Marketers develop materials to aid in the marketing of products. They strive to provide the most timely, up-to-date content to customers and prospects. Yet they waste time and money by over-ordering or underutilizing their sales and marketing materials. Old materials are a WASTE! They tend to be over-stored, destroyed or ignored, being left to occupy costly space in warehouses and offices.

High levels of waste are caused by:

  • Disorganization, causing limited access to material usage information.
  • Lack of visibility into the processing of marketing materials
  • The inability to forecast and manage current and future material usage.In the current business climate, where most organizations are slimming down and cutting budgets, marketers are thinking smart, seeking opportunities to reapply their budgets as needed. Redistributing costs that were once focused on over-produced and outdated marketing materials.What companies need to develop is some organization, by managing obsolescence and developing a print on demand strategy, you will eliminate over- spending and over-ordering. Online ordering systems allow for better planning, inventory management and tracking of materials. Visibility allows to know when materials arrive and how many will be processed and stored.Printing on demand allows time and money savings, plus focusing more time on sales strategies. Your profits will grow by cutting costs and generating revenue, allowing for efficient sales enablement. It also creates a better experience for your customer, by saving them time on ordering materials, and money by eliminating over ordering and storage costs.

    Say no to wasting marketing materials! Grow your profits, and manage your obsolescence by developing a new strategy for your company.

    What can MarCore™ do for you?

    1. Cut your costs and generate revenue.
    2. Track materials and manage your inventory.
    3. Save time and money for your clients.
    4. Re-distribute marketing costs that were once focused on old materials.
    5. Eliminate waste

    To learn more about marketing portals, join us September 12, 2013, for our Webinar, The Art of Efficiency. TGI, alongside of Kate Dunn, from InfoTrends, will explore how other corporations have streamlined their supply chain, reduced costs and improved service to end users through a marketing portal.

    Sign up Today: http://bit.ly/TGIwebinar