Tag Archives: graphics

5 Benefits of PhotoTex Wall Art

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sliderIt’s no secret that wall graphics, wall coverings, and removable wall art are on the rise for interior decorating, for both residential and corporate use. There are a multitude of options for products, designs, materials, applications, and to be honest- it can be a little overwhelming! Finding the perfect product for your space is the main priority, and during your search you may run into many questions, the main one being; should I use Adhesive Vinyl or PhotoTex? Well, whether you chose PhotoTex or Adhesive Vinyl for your wall graphics, both will adhere to your walls and can be taken down pretty easily. However, there are a few reasons why we would recommend PhotoTex wall art as the better option for many projects that we work on.

Here are 5 benefits of PhotoTex Wall Art:

  1. PhotoTex means no residue: When removing PhotoTex, you won’t damage your walls and it never leaves behind any residue.
  2. PhotoTex is extremely durable: PhotoTex can withstand heat, cold, wind and water. Through any weather or temperature change, PhotoTex doesn’t shrink, curl, rip or wrinkle. This is why PhotoTex is the top choice for decorating Sports Arenas.
  3. No air bubbles, no wrinkles: You know those annoying air bubbles that you can sometimes get when you apply Adhesive Vinyl to a surface? Because of awesome technology, PhotoTex was designed to resist air bubbles and wrinkles.
  4. PhotoTex is Re-usable: If you choose to redecorate or redesign a space, PhotoTex can be removed and reapplied over and over again. When you want PhotoTex to stick, it does, when you need to move it, it will! 100 times over!
  5. PhotoTex is odorless, eco-friendly, and non-toxic: PhotoTex is a green material. It is non-toxic, phthalate-free, and is designed to stick to all low and no-VOC paints. At TGI, PhotoTex is printed on our HP Latex 360 & HP Latex 3000 presses, which both use eco-friendly, water-based industrial inks.

So whether you are considering Wall Coverings for residential or commercial use, the possibilities are endless with PhotoTex. Office spaces, waiting rooms, hotels and hospitals all love PhotoTex, and so will you. For more information about PhotoTex and to test it out, visit our PhotoTex page: www.tginc.com/print/phototex

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest: https://www.pinterest.com/onlyTGI/phototex/ 

If you are interested in using PhotoTex for your business, contact our Wide Format Product Specialist, Dan Long, via email: Dlong@tginc.com

TGI Product Spotlight: PhotoTex

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Every so often, an exciting product hits the market that changes the industry and really grabs our attention. When PhotoTex, a self-adhesive fabric, came on the scene in 2004 it ignited a revolution in the peel and stick signage arena, and made up for the shortcomings of your typical vinyl signage. Creating a new range of possibilities for printers, sign makers, exhibition developers and interior designers, PhotoTex remains one of the most exciting developments in the printing industry, and at TGI.

PhotoTex is a revolutionary peel and stick self-adhesive polyester fabric material that can be installed on virtually any flat surface. It can be used indoors and out, in any weather condition, and can be removed and reused many times over. From sports arenas and retail storefronts to interior design, PhotoTex is changing the world of indoor and outdoor signage, and has become one of our favorite offerings.

Here are a few reasons why we are so excited to bring PhotoTex to your Marketing efforts:

Incredible Durability & Easy to Use:

We fell in love with PhotoTex for many reasons; one being that it is incredibly durable. It does not curl, shrink, rip, or wrinkle in almost any weather or temperature change, making it a great addition to our client’s indoor or outdoor signage. We also love that it is so easy to install, can be repositioned and is removable, making it easy to adjust for errors. The adhesive bond is revolutionary; it is extremely strong, yet the material can be peeled away after years in place without leaving any residue, and if kept clean can be reattached elsewhere. No tools or messy adhesives are required for installation, which makes wallpaper and wall graphic installations a breeze.

Super Green & Eco-Friendly:

In addition to the durability and flexibility of PhotoTex, it is also a green and eco-friendly material, which is ideal for hospitals and schools. PhotoTex is odorless, non-toxic & Phthalate-free, and sticks to all low and no VOC paints. It also has no PVC, Glycol-Ether or Formaldehyde. We print on PhotoTex using our HP Latex 360 or HP Latex 3000 printers, which both use the same eco-friendly, water-based, odorless industrial inks.

Endless Capabilities:

PhotoTex can be wrapped around corners and columns, placed on ceilings and walls, and be removed and reused without losing adhesive qualities. This makes the possibilities truly endless. Our clients in every industry can get creative with PhotoTex and we love helping bring their vision to life. Whether in the Retail, Financial, Manufacturing or Pharmaceutical sector, PhotoTex can help grab the attention that your Marketing efforts deserve. 

Using PhotoTex for your Business:

Corporate Offices:

Creativity and collaboration occur within the walls of your workplace, and the décor can directly affect both your clients’ and employees’ engagement and performance. Long gone are the offices with boring white walls, and Interior Designers are turning to PhotoTex to help create a more vibrant, inspiring and successful workplace. PhotoTex can be used in the workplace for lobbies, company timelines, cubicles, door signage, posters, directional signage, conference rooms, company logos, internal communications, workspace décor, and cafeterias.

Stadiums & Sports Arenas:

Grabbing consumer’s attention proves to be challenging, especially in public venues like sports arenas and stadiums. PhotoTex can help make your company’s messaging stand out by placing your messaging on virtually every surface! Cover columns, walls, ceilings, elevator doors, windows, ticketing booths, etc., with your teams logo or your company’s marketing messages.

Hospitals & Health Care:

Create a friendly environment by using PhotoTex in your waiting rooms or throughout your health care facility. Being non-toxic, Phthalate-free, and odorless, PhotoTex is perfect for decorating any medical environment. PhotoTex can be used to decorate ceilings and walls, floors and elevator doors, covering columns, and creating fun environments for Children’s facilities, without the threat of any toxins in the air.

Retail:

The retail industry is full of constant set-ups and break-downs, rotating campaigns, and ever-changing promotions and sales events. PhotoTex can be used to decorate any space, quickly and effortlessly, and can help your promotions, sales, and events stand out. PhotoTex can be used to decorate any retail space, indoors or outdoors, quickly & easily. Just peel & stick to walls, windows, doors, columns, or endcaps, and you are done.

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest.

Have a question about PhotoTex? Contact our Wide Format Product Specialist, Dan Long, via email: dlong@tginc.com

 

 

Social Media Campaign Launched for TGI

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At TGI, one of our priorities is building and maintaining relationships with our clients. Inspired by the opportunities to learn,
listen and maybe provide some solutions or ideas to our clients, we turned our attention to social media.

In the beginning of the summer, TGI developed a goal to create a content driven social media strategy with the intention of posting articles and blogs about the latest trends in marketing operations and delivery. To execute the strategy, we created a position with attention on social media marketing and digital strategy. Our Marketing Coordinator spent the summer developing content around the services, projects and trends in our company and industry.

Remarkable social media content  and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, the listener, or the viewer -Brian Clark, Founder, Copyblogger

After a summer of developing content, we were ready to take the project to the next level, by gaining the right following- clients and prospects who we want to stay connected with.

In an effort to gain more client followers on our Social Media, we had to come up with a marketing strategy to show our new Social Media presence. With the artistic knowledge of our Graphic Designer, a graphic was designed to grab the attention of our clients that would be implemented via a cross media campaign, using print, web and email.

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The graphic was made to look like a tablet, listing each of the links to TGI’s Social Media channels, encouraging our clients to interact on any of the platforms.

We implemented the graphic in the following ways:
  • To encourage interaction on the web, we sent out an email to all of our clients, including the graphic with interactive links leading to our Social Media, providing a single click to connect with TGI on any of the channels. The email encouraged the client to “get social” with TGI, for fan exclusive content, print, digital and marketing trends and TGI news. This email will be sent out monthly, to ensure our clients remain in contact with us on Social Media.
  • Printing was the fun part, we developed two ideas for print- posters for internal marketing and postcards for the field.
  • The posters are very eye catching and sleek, containing the tablet graphic, with the headline, “Keep in Touch!” in very fine, modern type, with a faded rainbow coloring. TGI produced the 11×17 posters, as flat posters with optional adhesive pop-up easels for standing up on tables, desks and flat surfaces.
  • The postcards again brought the graphic alive. The postcards consisted of the same tablet graphic produced on #130 silk cover, covered with a 5/5 mil. textured satin laminate and die cut with rounded edges giving it a clean, sturdy and striking appearance. On the back of the cars, we included a QR code leading to our TGI Cross Media video, and what looks like silver etching of our logo, and “Keep in Touch” in a bold and scripted font.

We’re excited to be taking our Social Media presence to the next level, and are hoping that this will be another successful Cross Media campaign for TGI, opening new doors for our clients to stay in touch with us. How do you stay in touch with your clients? Have you developed a Social Media strategy for your company?

 

Trade Show Follow Up

TGI recently developed both 20 ft and 10 ft trade show booths for our clients at Bloomage Freeda Biopharm, manufacturers of organic products used in pharmaceuticals, cosmetics and health industries. They were looking for a display with an updated look that could easily be set up with interchangeable graphics.

The system we produced was a success. Now their event team can swap out graphic panels as well as modifying the structure based on the show venue.bloomage Freeda TS

We created a backdrop for two booths:

  • 20 foot booth- Including two graphic panels for a 20 foot display, one graphic for the food supplement market, and one for the cosmetic industry.
  • 10 foot booth- Including two graphic panels for a 10 ft booth, one for the pharmaceutical market and one for the food supplement industry.

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According to Ashley Zho, US representative for Bloomage Freeda Biopharm, this new booth has given them an updated look while being extremely easy to use. Interchangeable fabric graphics with interchangeable hardware gives Bloomage Freeda Biopharm the versatility to create an environment targeted to their audience. Now their booth can be changed on the fly depending on messaging and venue size by using a lightweight aluminum tube structure with stretch fabric graphics.  Given the booth’s light weight, the transport and installation is effortless taking only fifteen minutes to setup and breakdown.

As we discussed in last week’s post, The Ever Evolving Trade Show Market, displays need to be creative and engaging to keep the audience connected to the momentum of the show. Booth design is crucial for setting the tone of how your brand will be received. You want something to be remembered by. Blending digital outreach with new engagement platforms will attract potential clients.

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A brilliant example of a successful trade show campaign was achieved at the Dscoop 8 Annual Conference. Using “Spark” as its theme, the event venue used innovative graphics with bold colors to capture the audience’s attention. Marrying huge stage backdrops, floor graphics, pole flags and even coordinating the attendee registration kits – the end result made for an unforgettable time.

Remember, to really impress your potential clients, use graphics to foster interaction, but don’t rely solely on the graphics to build your clientele. It is important to be friendly, engaging, and interactive. Encourage clients to be inquisitive about your company. Everyone attending an event is there for the same reasons: face to face with brands, peers and their industry community. So BE interactive. Each point of exchange with you should be pleasurable and will deliver value to the relationship you are building.

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