Article from the March/April Issue of Marketing Hour, Brand Police: Why your brand should be your first line of defense By: Charlie Lunan After the research and development phase of your brand, it is time to monitor your brand and if necessary, enforce legal action. A comprehensive brand protection strategy can and should be driven by marketers in close coordination…
Article from the March/April Issue of Marketing Hour, Brand Police: Why your brand should be your first line of defense By: Charlie Lunan With the plethora of information and competition in the marketing world today, it is vital for companies to develop an effective brand protection strategy. Having protection and setting standards for your brand will help protect your brand…
In a world inundated with marketing technology, messages and how to receive them, it is hard navigate through it all while maintaining your focus. Developing a powerful cross channel marketing strategy can be a daunting task, but taking the right steps can lead you to marketing sophistication. Avoid the pitfall of cross channel marketing by refining your marketing strategy. The…
Having friends worldwide in the industry really pays off. Last week, we were challenged with a super rush turnaround, a project was to be printed and shipped to Hong Kong, in 24 hours! Thanks to Dscoop, and our partners in Tokyo, we were able to make it happen! Here are the Details: Problem: A Private School had representatives in China…
“We started Dscoop to provide the Industry with a positive platform that could create partnerships, new opportunities, and build relationships. Never, would I have imagined this organization to grow into what it is today.” Jack Glacken, President of TGI. Dscoop, a community of HP users, is holding their Tenth Annual Conference, Dscoop X, March 5-7, 2015 in Washington, DC. The…