Tag Archives: TGI

The Fine Art of Service

screen-shot-2016-12-08-at-3-10-37-pm

Jack knew “The Fine Art of Service”.  He lived and breathed it.  He provided it for over 30 years as a typographical consultant to art directors, designers, and production managers. When he founded Today’s Graphics Inc. in 1977, Jack was obsessed with instilling this philosophy in every employee.

Jack is no longer with us, but his spirit and philosophy live on at TGI. We will continue to adapt new processes and add new services as technology advances. We will recruit new employees who add value to our company and we will continue to improve our production methods. But, we will never lose sight of Jack’s original vision of TGI – To be masters of “The Fine Art of Service.”

The Golden Goose

One of Aesop’s Fables tells the story of a farmer who owned a goose that laid golden eggoosegs. The farmer surmises that there must be a large supply of gold inside the goose, so he kills the goose to capture all the gold at once. Once the goose is dead, it stops laying eggs completely and the farmer learns a difficult lesson—in his eagerness to get rich quick, he has destroyed his chance to get rich at any pace.

Your top customers are the business equivalent of the goose. If you neglect them, you might make the same mistake as the farmer. Unfortunately, most firms don’t realize when they’re neglecting their best customers. Here are some ways that you could be unwittingly killing your goose right now:

Assuming that the customer won’t leave because they keep buying from you. Your lower-level contacts may not know what’s going on at the top of their organizations. Your contact might say that everything is fine, but a competitor that delivers innovative ideas to his bosses can create a completely new vision without you.

Forgetting to do what’s best for your customer. Business models change, so it might not make sense for your customer to continue buying the same quantities of the same products. If you never discuss the alternatives because you’re afraid of losing a bigger order, a competitor that tells the whole story could make you look bad.

Keep those golden eggs coming by helping your customers grow and be profitable. Forgetting to do that is one of the best ways to kill your goose.

May I Have Your Attention Please?

Critical information is typically preceded by this important question. Whether it’s a grade school handannouncement reminding students to bring in a permission slip or a conductor on a train announcing the next stop, these words get an audience’s attention.

What happens if the announcement isn’t spoken, but printed instead? As it turns out, color is the printed equivalent of this simple phrase. According to research conducted by Loyola College in Maryland, color increases readers’ attention span and recall by 82% and helps them locate important information in a document 70% faster. Furthermore, when it comes to filling out paperwork, companies that use color to highlight critical instructions on forms see an 80% reduction in errors. This means fewer customer service calls, a faster processing time, and a better customer experience. Color also can improve your cash flow—businesses that use color to highlight the amount due and date due on their invoices see a 30% increase in payment response rates.

Whether your audience is consumers, business leaders, students, or employees, distraction is the enemy. If you don’t ensure that they are focused on taking the desired action, you will pay the price. May I have your attention please? Use color to get the attention of your reader and make your job easier!

Quote of the Week: “The average attention span of the modern human being is about half as long as whatever you’re trying to tell them.”
–Meg Rosoff

Different Question, Better Answers

Takeru Kobayashi revolutionized the sport of competitive eating. At five foot eight inches tall with a slight build, it seemed impossible that Kobi, as he was called, could more than double the previous records in his field. According to Freakonomics Authors Steven D. Levitt and Stephen J. Dubner, Kobayashi’s success might be the secret sauce for business owners who are trying to deal with difficult problems.

Kobi’s strategy began by taking a different look at the situation. Instead of asking the same question his competitors asked (“how do I eat more hot dogs?”), Kobi asked himself, “how do I make hot dogs easier to eat?” This slight change in approach enabled Kobi to devise a new way of eating that captured six straight victories in Nathan’s Famous Fourth of July International Hot Dog Eating Contest.

This shift in approach can work in the business world too. Instead of asking what’s broken, start by asking what’s working. Instead of asking a vendor to lower their price, ask how you can make it easier for them to fulfill your order. Instead of asking why you can’t find good sales reps, ask why good sales reps can’t find you. Sometimes asking a different question can create opportunities that drive innovation.

Quote of the Week: “What people think of as the moment of discovery is really the discovery of the question.”
– Jonas Salk

TGI advances to SOC 2 Type 2 Data Security Rating

Soc2_website

TGI advances to SOC 2 Type 2 data security rating; Successfully completing another rigorous third-party audit by 360 Advanced

PHILADELPHIA, PA – After achieving the Service Organization Controls 2 (SOC 2) Type 1 data security rating last year, TGI has taken its dedication to data security to the next level and has completed the requirements to earn the advanced SOC 2 Type 2 designation.

The demanding third-party examination that led to compliance with the data security standards was administered by the professional IT audit and compliance staff at 360 Advanced, a national Qualified Security Assessor, HITRUST CSF Assessor and Certified Public Accountant firm based in Tampa, FL.

“Achieving SOC 2 Type 2 compliance has proved to be a deal maker for us, especially with the numerous customers we serve in the financial services industry,” said Rick Elfreth, TGI’s Executive Vice President. “In a recent project, TGI was selected to print and fulfill a large run mailer for a financial institution using variable data. The customer chose TGI because they were confident that their strict security standards would not be compromised. The SOC 2 compliance gave the customer peace of mind that their data was secure and protected within a controlled environment.”

“To me, it comes down to confidence and trust,” commented Scott Elfreth, COO of TGI. “Those are the two words that I want our current customers and potential customers to take away from what this audit means to their businesses.”

Both executives agreed that the audit and compliance designations give TGI a competitive edge by bringing added value to their services, and that educating clients and potential clients about the importance is essential.

According to the American Institute of Certified Public Accountants, achieving the SOC 2 Type 2 report attests to the ongoing maintenance of a service organization’s IT security and compliance systems, procedures and processes.

 

ABOUT TGI

For nearly four decades, TGI has been at the forefront of embracing and implementing the latest software, technology, and equipment. The company’s investments in technology coupled with an outstanding team of industry professionals, has allowed TGI to provide the experience and expertise in digital print and marketing solutions that help businesses automate processes, enhance communications, create brand/product awareness, and drive sales.

 

ABOUT 360 ADVANCED

Known for it’s responsiveness, experience and professionalism, 360 Advanced has clients in more than 35 states that are major service providers in various industries, including cloud and SaaS based organizations.  360 Advanced is one of only a few specialized firms in the U.S. that assist service providers as their independent IT assurance and compliance assessor in maintaining and communicating security and compliance to their clients.

Services provided, but not limited to, by 360 Advanced include the following industries: Title Services, Hosted and Managed IT, Data Center and Colocation, Software as a Service (SaaS), Healthcare, Financial Services, Insurance, HR | Payroll | PEO, Legal and Collections, Bulk Mail Printing and Distribution, Background Screening, Business Process Outsourcing and Marketing.

Services provided by 360 Advanced include HITRUST CSF, SOC 1 (SSAE 16), SOC 2, SOC 3, PCI DSS, HIPAA Security/HITECH, Microsoft Vendor Policy and other security and compliance services.

 

360 Advanced Contact:
Eric Ratcliffe
eratcliffe@360advanced.com
866.418.1708 ext.710

 

TGI Contact:
Scott Elfreth
selfreth@tginc.com
609.230.6201

3 Simple Tips for Hosting an Exciting Corporate Event

Event planning is no easy undertaking. Organizing dozens of tasks, pressing deadlines, managing vendors, communication, and all around multitasking is what you deal with every day in order to pull off an awesome event. And on top of these things, you have to worry about making sure your event is a memorable one. When it comes to planning a successful event, you need to be innovative, utilizing new technology and introducing new ideas to your attendees. So how will you create an innovative and memorable event for your attendees?

Here are 3 simple and useful tips from the TGI Team:
1. Be Consistent: 
Make an impact before, during and after the event by creating a theme to carry out throughout all event messaging and signage.

  • Your pre-event communications should set the tone for the event and build interest, and all communication during the event or following the event should be consistent with your original communications.
  • During the event, branding should make an impact on your attendees throughout all event signage and messaging, this creates an air of importance and helps make a memorable experience.

2. Integrate Media:
Every touch of your event messaging should integrate multiple platforms to help engage attendees and create interaction.

  • Event emails should lead to landing pages or social media platforms to create interest in the event.
  • Printed collateral, such as invitations or save the dates, should include a QR code or Personalized URL (PURL) that leads to the event page, registration page, or maybe a video from one of your speakers.
  • Create a hashtag to use throughout all of your event messaging, this will help get your attendees attention and build excitement before, during and after the event.

3. Get the Team Involved:
Hold a meeting for your staff, and the presenters/panelists for the event. Get them all to contribute on Social Media before, during and after the event by using the event hashtag. When the team shares an inside view or behind the scenes preparation for the event, it builds the excitement for the event.

  • Have staff members start sharing behind the scenes photos before the event: staff meetings, new printed pieces come in, any giveaway items or overall preparation for the event.
  • Get speakers involved by having them guest blog, sharing info about their presentations and event info, or create a video blog on why they think your event will be a great one to attend.

Keeping the conversation going before, during and after an event is key to making your event memorable. Every attendee should leave talking about your event, and anyone who could not attend should be excited for your next event. With TGI by your side you will get a reliable partner who understands the event industry and will be with you every step from start to finish. TGI is a reliable single-source provider for all of the printing and marketing services you need to help promote, conduct, and follow up your event. Whether you are having a monthly sales meeting, exhibiting in a trade show, or conducting a national conference, you can count on our expertise and experience in the event industry to deliver quality products on time and on budget.
To help make your next event a success, download TGI’s FREE event planning checklists and sign up to receive a FREE gift from the TGI Team.


 

TGI offers exceptional print & marketing services for corporate events:

  • Annual company meeting
  • Award banquets
  • Board or shareholder meetings
  • Charity functions
  • Company parties
  • Conferences
  • Conventions
  • Customer appreciation event
  • Employee appreciation event
  • Fundraiser events
  • Golf outings
  • Happy hours
  • Holiday celebrations
  • Product launch events
  • Sales meeting national/regional
  • Seminars/workshop sessions
  • Trade shows
  • Training sessions
  • VIP events

Bringing Back The Ink and Paper

featureimageTo stay ahead in business, business and marketing professionals alike are constantly searching for the next big marketing campaign to really get their word out there. To be heard, we need to be different, we need to capture the attention of our audience, and we need to think outside of the box. However, sometimes we over think the process and the most effective way to grab the attention of our audience is right in front of us – ink and paper. It may seem a bit “old-school” or “dated” to some, but print media and business go together like PB & J. Our theory on this is, “if it’s not broke, don’t fix it”, so while some businesses will be quick to disregard this method, especially in this digital world, we will be helping our clients master the fundamentals.

Direct mail marketing offers a return of 1,300 percent.”

We are in a digital world, our inboxes are full, our eyes are constantly on screens of all shapes and sizes, but seeing a piece of paper- that’s like magic! For example, I have only been at work for a few hours, and already in my personal email account I have 83 emails…Yes, really! I get emails all of the time, and unfortunately, many get overlooked or sent IMMEDIATELY to the trash bin or spam folder without questioning it, but print? Anything in print I take a look at, it’s in my hands, grabs my attention- even if for a few moments- and I either hold on to it or throw it away. BUT even though I threw it away, it was a much longer process and that printed piece got my attention, I looked at it, I physically touched it and it made an impact. So now, if I receive an email from the same company that sent me the printed piece, I will be more inclined to read that email.

The feeling of paper can influence the way customers perceive a product, service and brand. It’s called Haptic Perception– recognizing through touch. Printed materials trigger emotions in customers that digital marketing efforts cannot replicate. The tactile quality of fine papers combined with unique printing techniques, trigger emotions and capture the attention of your audience.

“4 out of 5 customers say they read, or at least scan, the direct mail marketing materials they receive and act on them right away” 

So how will you make an impact by using Print in your next Marketing campaign?

Here are a few tips:

Print + Digital = Success: 

Don’t rely solely on Print Marketing for your next campaign, combine print and digital to create a multi-channel campaign. It’s a known fact that when an email campaign is supported with a print piece, it creates a better rate of response than when using email or print alone. Support your email marketing messaging with your printed piece and vice-versa. Incorporate web, cross-substrate print, mobile, email, social media, and targeted landing pages to create more opportunities to communicate with audiences, AND to track the success of your campaign. Remember, the more forms of media, the more interaction and engagement from your clients, so mix up your media in your next marketing campaign.

“Brand awareness is fueled 44% by print & 37% by online media. Incorporate both for even better results.”

Paper is important:

Texture, quality, size, shape, color, fold, weight, packaging, substrate material, these are all things to consider when planning your printed piece. A plain white piece of paper with black ink in an envelope won’t get the same amount of attention as a multi-colored die-cut and folded printed piece. With the amazing printing technology that is out there and the multitude of substrate options, the possibilities are endless! Make an impact, think of your campaign as a whole before selecting your substrate. Are you promoting a new Eco-friendly product for your company, or are you going ‘Green’? Then choose a natural recycled paper that’s printed using eco-friendly, water-based, odorless industrial inks for your direct mailer. If you are having an event, choose an odorless, non-toxic, phthalate-free, green and eco-friendly adhesive material like PhotoTex for your event signage. Your campaign should be consistent, the paper and printed materials should compliment the campaign.

Design matters:

Good design does more than just look good; it’s a branding and marketing tool that really helps to deliver results. The right design should create a great first impression, be memorable, and establish recognition. When it comes to style and decision-making, the number one goal should be consistency. Make sure your design is consistent with your branding, your messaging or your event theme. Branding throughout all marketing materials is the key to making sure your company is being recognized. Every message you send out, should hold true to your branding, but also incorporate the campaign or event theme. Typography, shape, color, texture are all basic elements that matter in creating a successful marketing campaign. Think of the end goal, what message you want to be heard, how you want to be perceived and remembered. A good design is essential to the success of your campaign; so don’t skimp on the details.

Get help from an expert:

Endless substrates, design elements, shipping methods, combining print and digital marketing, there are so many elements to be considered when you create a print marketing campaign. Luckily, veteran printers know what methods of print marketing are most effective. They know the fundamentals; every substrate and packaging method, the basic elements of design, they know which colors work best for each type and color of substrate, and they care about making the most of your print marketing. Choose a company that has a passion and long history in print.

You won’t find many marketing solutions companies who know print the way we do. We believe that choosing the right paper for your project can make a difference. That’s why over the years, we have formed close relationships with many of the finest paper mills and paper merchants. And for our first five issues of our Marketing Hour Magazine, we have worked closely with them in an effort to showcase some unique and quality papers that perhaps you may find will add attraction to your future communications. Need help choosing the perfect paper for your next campaign? We would love to help! Contact us today to get started on your next campaign.

TGI Unveils New Data Security Compliance

soc2signing

It’s official! After going through a vigorous Third-Party audit process, TGI is proud to announce our successful completion of the Service Organization Controls 2 (SOC2) examination by security audit firm 360 Advanced P.A.

SOC 2 is a series of tested controls built on data, IT infrastructure and building security. The successful completion of the SOC 2 compliance process provides our clients with the confidence that the extensive control systems, infrastructure, and security policies put in place by the audit will safeguard their data. Today, more than ever security is paramount. TGI works for many companies in the Pharmaceutical, Financial, and Manufacturing industries and demand this level of security to ensure their data and reputations are protected. We’ve always strived to provide the highest level of operational excellence for our clients, and now we are able to provide them with the most secure environment possible for their data.

Achieving SOC2 Type 1 level compliance creates many more opportunities than ever for our company and clients, but why? We went to a few people on the TGI team for their thoughts and got these reactions:

“TGI is trusted by our clients to meet their important deadlines on a daily basis. In my many dealings with Financial Companies, I have learned firsthand how important data security is to them. Achieving SOC 2 Type 1 Compliance not only reinforces our commitment to our customers, it also shows our prospects how important data security is to us, as well!” Bob Smith, Account Executive, TGI.

“With all of the data breaches in the news lately, we look, again, to be a leader in our space by demonstrating our commitment to protecting clients’ data. The new SOC 2 Compliance designation provides our clients and employees with the guarantee that they are operating in a safe environment. It is a great addition to our services.” Matt Marcen, Director of Client Services, TGI

“We’ve always focused on delivering cutting-edge marketing solutions utilizing the latest technologies. Our capabilities and technologies continue to evolve, and with all of the information and data that we receive on a daily basis, data security is a huge priority for us. Achieving the SOC2 Type 1 Compliance really validates our commitment to our clients and their safety, and also will open new doors in the future for TGI. We have built great relationships with our clients, and this will help us maintain and strengthen those relationships.” Maura Glacken, Marketing Coordinator, TGI

The employees are proud of this milestone and are celebrating our achievement in our headquarters and remote locations. We have also been sharing the news with our clients. We are thrilled to see such great feedback from them and trust they will spread the news. Here are a few things they are saying:

“Congratulations, TGI! What an exciting accomplishment.
It’s been a pure pleasure working with you and your team to create
and implement the Solutions Portal. Our account execs and their
customers continue to provide rave reviews about the ease-of-use and
timeliness. TGI demonstrated customer focus, resourcefulness, and
flexibility in order to help us develop such an innovative system.
Thank you for your leadership!”

“Congratulations on reaching this extraordinary level of data security. As long time clients of TGI we have the confidence that you have our backs. Thank you for sharing this great news!”

TGI is pleased to share this exciting news with everyone and is anxious to see how our clients feel about this added level of security. Read the official Press Release, and if you have any questions or comments for our TGI Team please email: Marketing@tginc.com

Gotta Have More Mindshare

SONY DSCJames Obermayer came up with the Rule of 45, which says that 45% of your prospects will eventually buy. If not from you, then they will buy from a competitor. The time it takes to convert initial interest into a sale varies widely depending on what you sell and who you sell it to. There is one constant though, you can’t depend on the prospect to buy from you when they are ready unless they remember you. The process of maintaining mindshare during the time between interest and conversion is referred to as lead nurturing.

A recent study by Bizo and Oracle Marketing Cloud found that many business marketers are too busy generating leads to worry about converting them. Only 35% of those surveyed noted that lead nurturing was essential to their business. Perhaps more startling, most relied on e-mail alone to do the nurturing even though 79% said they see open rates of less than 20% on their nurture e-mails. Here’s another way to look at that: More than 80% of your best opportunities for a sale aren’t paying attention to you.

Digital marketers send more than 3 trillion e-mails a year. That’s a lot of competition for attention. You know where there is less competition? 

The mailbox.

Quote of the Week: “It is nice to have valid competition; it pushes you to do better.”-Gianni Versace

For more quick marketing inspiration from the TGI Team, Sign up for TGI’s Marketing Minute Newsletter.

The Marketing Minute highlights trends, offers tips, provides insight into today’s marketing strategies, plus it is designed to be read in under a minute. Marketing motivation in under a minute? Count me in.

Global Print Network Saves the Day!

BonnerPrendie

Having friends worldwide in the industry really pays off.

Last week, we were challenged with a super rush turnaround, a project was to be printed and shipped to Hong Kong, in 24 hours! Thanks to Dscoop, and our partners in Tokyo, we were able to make it happen!

Here are the Details:

Problem: A Private School had representatives in China recruiting prospective students at a Student Fair. Boxes of brochures shipped overseas were somehow lost.

Challenge: Getting brochures in representative’s hand in two days time.

Solution: TGI used the Dscoop Global Print Directory and had brochures printed in Tokyo and shipped to Hong Kong overnight.

Only TGI has the expertise and operations to deliver the broadest range of marketing solutions…fast!