Monthly Archives: September 2013

Taking Control of Your Inventory

“The winner is the chef who takes the same ingredients as everyone else and produces the best results.”-Edward De Bono

According to the CMO council, “33% of marketers have no form of inventory management.” We mentioned this to our Inventory Manager, Jack Glacken III, and he was shocked. When asked his opinion about this statistic, he replied, “Content changes constantly, in all aspects of marketing. For financial [for example], you can’t be giving out marketing supplies containing mortgage rates from three years ago. [Marketing for Pharmaceutical as well], what if there is a new side effect to a medication?” These are all things that the people you are marketing to, need to be aware of.jglackeninventory

Most companies order marketing materials in large quantities, allowing time-sensitive information on these marketing materials, to become outdated very quickly. While most companies strive to save funds by ordering marketing materials in larger quantities, they end up paying more for storage or destroy costs.

What if you could order less marketing materials, and also pay less for these smaller quantities? This is something we at TGI focus on, because we are a short run printing company, we offer competitive pricing. With our inventory management system, we have real-time reporting, and historical data tracking to see who ordered in various quantities. With our inventory automation, once the client’s inventory reaches its minimum quantity, an automated email will be sent notifying our client that it is time to order more inventory. This helps us and our clients stay on track of the inventory, saving time, money and all of the hassle of manually tracking down inventory.

“55% of marketers do not have any real time access to inventory on utilization levels” CMO Council 2010quickbin2

TGI developed an efficient system for our fast pick area of the warehouse. Containing the most commonly ordered items from our clients, we have bins that allow for fast ordering and easy access to inventory on demand. Not only is this system quick and easy, it is also cost efficient for our clients. Materials go out quickly and consistently, and with our automated inventory system, the clients know when to reorder their items for the fast pick area.

Taking control of your Inventory is the key to developing a successful business. Now is the time to have more control of your marketing budgets. Put a stop to over-ordering, re-structuring your inventory management system can save thousands of dollars per year. Save time and money, developing a system that works best for your company. Re-evaluate your efforts. Inventory Management may be the key to increasing your sales, workflow and profitability.quickbin1

TGI Tips for Inventory Control:

Here are some tips from Jack for running a successful Inventory Management system:

Real time reporting provides visibility:

  • Who orders and uses inventory the most.
  • How many items are processed and stored.
  • Gauges the amount of inventory necessary for the client.
  • Never lets you be out of stock

Tracking is vital:

  • Know where the items are
  • Know where the items are heading
  • Know the status of the order

But the biggest tip of all, is to select the correct Inventory Management system that works best for your company.

When looking for the right Inventory Management software for your company, look for one that:

  • is easy to use.
  • is right for the amount of inventory that your company requires.
  • has tracking and reporting capabilities
  • has a system with inventory automation.
  • will help your company save time and money

TGI Receives St. Jeanne Jugan Award

DSC_1133On Sunday, September 8th, TGI was honored  with the St. Jeanne Jugan Award by The Little Sisters of the Poor, at their annual Pot of Gold Raffle . The event took place at the Drexelbrook Ballroom in Drexel Hill and the room was filled with hundreds of local supporters and contributors.

At the culmination of the ceremony, TGI President Jack Glacken and the TGI team, received the St. Jeanne Jugan Award, for being faithful benefactors to the Little Sisters of the Poor since 2010. Jack Glacken accepted the award in memory of his late father and TGI founder, John Glacken, and in honor his partners, Rick and Scott Elfreth.

Little Sisters of the Poor is a nonprofit organization that serves the impoverished elderly in our communities. TGI has supported The Little Sisters of the Poor since 2010, with donations in printed materials including signage and marketing materials for various fundraising efforts. For the Event, TGI donated retractable banner stands and made a video for the charity.DSC_1131

Also honored at the event was Father McKay, for his endless efforts in supporting the Little Sisters, and others in our community. Fr. McKay is the Chaplain of Holy Family Home, the home operated by the Little Sisters to serve the elderly. During his tenure there, he founded and runs Our House Ministries Inc., a center for those struggling with addiction. TGI presented Father McKay with a monetary donation in his honor.

It was a beautiful event, and TGI is honored to receive an award in name of St. Jeanne Jugan, the foundress and First Little Sister of the Poor. TGI looks forward to continuing our support of The Little Sisters Of The Poor.

For more photos from the event, see our album on Facebook

Don’t forget to ‘Like’ our page!

Meet Our Facilitator

MC_logo_On September 12, 2013 TGI will be part of  the webinar The Art of Efficiency, Kate Dunn from InfoTrends will be joining us to facilitate the webinar. Being an expert in Marketing and Sales, we wanted to provide her background in the industry,  and to ask her a few questions about web portals and eCommerce.

Kate Dunn is CEO and founder of Digital Innovations Group (DIG) in Richmond, Virginia. Kate started her professional career in marketKateDunnHeadshoting with Xerox Corporation. After 15 years with the company, she joined Choice Communications, Inc. as vice president of marketing and sales. She was instrumental in the development of Choice 1:1, the personalized printing division in 1998. Choice was widely recognized as a leader in relevant marketing with four cases added to the PODi Best Practices in Digital Print in 2003. Kate is a frequent guest lecturer in both the undergraduate and post-graduate programs at Virginia Commonwealth University School of Business on the subjects of integrated marketing and sales.

Online Document libraries or B2B web portals are big right now, why are they gaining popularity?

Kate: Since 2008 enterprises have been looking to reduce their marketing spend and still generate results. Initially this took the form of a reduction in spending. However, organizations are starting to understand that their spend is more than what they pay their partner vendors for things like print or digital services.

Over 50% of the costs of marketing materials come from process costs to customize, warehouse, manage inventory and from obsolescence. And that doesn’t even tackle the opportunity lost from marketing that is not relevant enough to its recipients to drive response and interaction.

Today smart marketers are examining their supply chain for ways to improve their efficiency from customizing documents through to their distribution. They are also looking at ways to streamline the process for creating and producing more relevant documents like personalized or versioned direct mail, digital documents or messaging and signage. One way to do this is through the web by creating document libraries that can be customized, ordered, produced and distributed on-demand. They are ending up with more efficient processes, far less waste in their supply chain and more effective documents that deliver much higher ROI.

B2B eCommerce VS. B2C eCommerce, Can you explain the difference between the two?

Kate: eCommerce typically refers to procuring something over the web. For B2B that means companies selling to other businesses and for B2C that means companies selling to consumers. Either way the company providing the service is going to invest in user interfaces that make it easy for end users, either consumers or employees to customize, order and track what they are buying.

For B2B applications, the web interface is typically branded for the company. Including both their static documents like business cards, letterhead etc. and their customized or personalized sales and marketing materials. B2C sites are branded to the company providing the resource and have templates for postcards, books, calendars etc that can be customized by the consumer.

How are B2C and B2B eCommerce similar?

Kate: They both use the web, and streamline the process for users to customize, proof, order and track the things they want to print.

What are the main goals for companies to turn to B2B eCommerce?

Kate: They typically come at it from two sides – efficiency and effectiveness.

On the efficiency side, they want to reduce the number of steps and the time it takes to create or customize the materials. They need to operate, market or sell their services and eliminate costly handling and obsolesce within their supply chain.

On the effectiveness side they want to make the process easier for creating more relevant and personalized documents, which deliver higher response rates, more customer engagement and higher returns.

It boils down to saving money and making money.

Join us September 12, 2013 for our Webinar, The Art of Efficiency.

Sign up today!

www.tgiwebinar.com

Big Orders = Big Waste!

According to the CMO Council , 73% of companies do not track obsolescence of marketing materials, and of those that do, forty percent say they waste 20% or more of their marketing materials because of obsolescence.moneywaste

How much money are you throwing away year after year? Marketers develop materials to aid in the marketing of products. They strive to provide the most timely, up-to-date content to customers and prospects. Yet they waste time and money by over-ordering or underutilizing their sales and marketing materials. Old materials are a WASTE! They tend to be over-stored, destroyed or ignored, being left to occupy costly space in warehouses and offices.

High levels of waste are caused by:

  • Disorganization, causing limited access to material usage information.
  • Lack of visibility into the processing of marketing materials
  • The inability to forecast and manage current and future material usage.In the current business climate, where most organizations are slimming down and cutting budgets, marketers are thinking smart, seeking opportunities to reapply their budgets as needed. Redistributing costs that were once focused on over-produced and outdated marketing materials.What companies need to develop is some organization, by managing obsolescence and developing a print on demand strategy, you will eliminate over- spending and over-ordering. Online ordering systems allow for better planning, inventory management and tracking of materials. Visibility allows to know when materials arrive and how many will be processed and stored.Printing on demand allows time and money savings, plus focusing more time on sales strategies. Your profits will grow by cutting costs and generating revenue, allowing for efficient sales enablement. It also creates a better experience for your customer, by saving them time on ordering materials, and money by eliminating over ordering and storage costs.

    Say no to wasting marketing materials! Grow your profits, and manage your obsolescence by developing a new strategy for your company.

    What can MarCore™ do for you?

    1. Cut your costs and generate revenue.
    2. Track materials and manage your inventory.
    3. Save time and money for your clients.
    4. Re-distribute marketing costs that were once focused on old materials.
    5. Eliminate waste

    To learn more about marketing portals, join us September 12, 2013, for our Webinar, The Art of Efficiency. TGI, alongside of Kate Dunn, from InfoTrends, will explore how other corporations have streamlined their supply chain, reduced costs and improved service to end users through a marketing portal.

    Sign up Today: http://bit.ly/TGIwebinar