Monthly Archives: August 2013

The Little Sisters of the Poor Philadelphia

We are so proud and excited to announce that TGI is being honored with the St. Jeanne Jugan Award from The Little Sisters of the Poor.  The event will be from 1-4 pm at Drexelbrook in Drexel Hill, Pa. on Sunday September 8, 2013.

The Little Sisters of the Poor are an international congregation of Roman Catholic women founded in 1839 by Saint Jeanne Jugan. Their mission is to serve the elderly poor in over 30 countries around the world.

TGI will be receiving the St. Jeanne Jugan Award for our support of the charity with donations in printed materials including printing materials, signage, and marketing materials for various fundraising efforts.

Jeanne Jugan is the foundress and first Little Sister of the Poor. She was beautified by Pope John Paul II on October 3, 1982 and canonized by Pope Benedict XVI on October 11, 2009.

Many TGI employees will be in attendance, along with various contributors, and supporters in the area. We are thrilled to be given this award, and are looking forward to continuing our support of The Little Sisters Of The Poor.

To learn more about The Little Sisters of the Poor Visit:

http://www.littlesistersofthepoorphiladelphia.org/

To make a well appreciated donation, Please Visit:

https://littlesistersofthepoorpa.weshareonline.org/#

 

Stay tuned for event coverage and photos taken at the event!

 

Interactive Meetings are Successful Meetings

OnlyATMeetings are essential for an organization’s management  and communication. A well-executed meeting can deliver motivation, increased productivity and motivate sales. But the only way any of these are going to be achieved is by creating  a sense of connection between the company and the people who organized on their behalf.

There is nothing worse than an ill-organized meeting, and like our friends at Event Marketer and Proscenium say, “Bad meetings suck! (but they don’t have to!)” Give someone a memorable, outstanding experience from beginning to end, and you will see an engaged and willing meeting participant.

Attendees are shaping the way they connect and interaction is the name of the game! The interactivity  – a giving and receiving between you and your target market- becomes part of the relationship between the individual and your message.

The more forms of media, the better, try to reach your audience on all levels: socially, visually and technologically. The boom of social and digital communication channels gives us dozens of potential touch points to reach out and gain the attendees involvement in the meeting. Integrating digital and print will surely grab your attendee’s attention.

Integrated media is the trend in all content-delivery and offers unique opportunities to show that your company is ahead of the curve. Here are some examples to help grab your attendee’s attention:

Event Registration:
Event invitations can be sent with a link to a webpage to register for the event. After registered, the registrant will receive an email confirmation and an event reminder. Maybe add a QR or AR code as an introduction for the event.

Event Signage:

  • According to Marketing Profs, “When the attendee enters the room, branding creates an air of importance, something that lets the attendee know that this meeting is special,” and we couldn’t agree more, this is where your signage is key!
  • Lead your guests to the event using floor clings and directional signage. This will be a great way to carry out your branding throughout the event space. Create backdrops and posters including vital information about the meeting, and have them coincide with social media for the event.
  • Creating a hash tag for the event lets attendees and organizers interact before, during and after the event. Have attendees “Check-In” or sign in online, this will help gather and compile attendees’ information for future use.

Event Materials:TGI Meeting Planning

The old brochure is no longer likely to engage audiences. Integrated media is the trend in content delivery and offers unique opportunities to show that your company is ahead of the curve.

  • Every meeting has packets – Creative design is essential for engagement and often include: a binder or folder, an itinerary, an introduction of the speaker or your company, a notebook or notebook paper and a pen for taking notes at the meeting. This will not only provide attendee with materials to use during the meeting, it will also help maintain their interest. Go digital and make the event package available as an app or through a microsite created for the meeting.
  • Provide a survey at the end of the event taken electronically via a landing page. Or, send out electronically.

Remember to make it memorable, from start to finish. And don’t forget, if you make it interactive, they will love it! Make it special, new, and out of the box.