Monthly Archives: July 2013

TGI at the HP Headquarters in Atlanta

TGI stays on top of the trends, constantly searching for the latest technology. President, Jack Glacken, along with Scott Elfreth, Ron Torney and our Wide Format expert, Dan Long, paid a visit to the HP Headquarters in Atlanta. Their goal was to scope out a new latex printer and the latest in HP equipment.

Dan Long checking out substrates printed on HP Latex Ink Printers

Dan Long checking out substrates printed on HP Latex Ink Printers

While at the HP Headquarters, they went to the Latex Academy to learn about the latest and greatest in Latex printing.

Scott at the Latex Academy

Scott at the Latex Academy

 

The HP Latex Academy, where our team learned everything about Latex printing.

The HP Latex Academy

They even saw a familiar face on the HP Wall of Fame, TGI President Jack Glacken II.

Jack Glacken's picture on the HP Wall of Fame, Ron and Scott, thank you for your enthusiasm! Cue: eye-roll

Jack Glacken’s picture on the HP Wall of Fame. Thank you for your enthusiasm Ron and Scott, Cue: Eye roll

Our team had a blast at the HP Headquarters in Atlanta. Thank you to our friends at HP for allowing us to visit!

Trade Show Follow Up

TGI recently developed both 20 ft and 10 ft trade show booths for our clients at Bloomage Freeda Biopharm, manufacturers of organic products used in pharmaceuticals, cosmetics and health industries. They were looking for a display with an updated look that could easily be set up with interchangeable graphics.

The system we produced was a success. Now their event team can swap out graphic panels as well as modifying the structure based on the show venue.bloomage Freeda TS

We created a backdrop for two booths:

  • 20 foot booth- Including two graphic panels for a 20 foot display, one graphic for the food supplement market, and one for the cosmetic industry.
  • 10 foot booth- Including two graphic panels for a 10 ft booth, one for the pharmaceutical market and one for the food supplement industry.

BloomageFreedaTradeShow1

According to Ashley Zho, US representative for Bloomage Freeda Biopharm, this new booth has given them an updated look while being extremely easy to use. Interchangeable fabric graphics with interchangeable hardware gives Bloomage Freeda Biopharm the versatility to create an environment targeted to their audience. Now their booth can be changed on the fly depending on messaging and venue size by using a lightweight aluminum tube structure with stretch fabric graphics.  Given the booth’s light weight, the transport and installation is effortless taking only fifteen minutes to setup and breakdown.

As we discussed in last week’s post, The Ever Evolving Trade Show Market, displays need to be creative and engaging to keep the audience connected to the momentum of the show. Booth design is crucial for setting the tone of how your brand will be received. You want something to be remembered by. Blending digital outreach with new engagement platforms will attract potential clients.

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A brilliant example of a successful trade show campaign was achieved at the Dscoop 8 Annual Conference. Using “Spark” as its theme, the event venue used innovative graphics with bold colors to capture the audience’s attention. Marrying huge stage backdrops, floor graphics, pole flags and even coordinating the attendee registration kits – the end result made for an unforgettable time.

Remember, to really impress your potential clients, use graphics to foster interaction, but don’t rely solely on the graphics to build your clientele. It is important to be friendly, engaging, and interactive. Encourage clients to be inquisitive about your company. Everyone attending an event is there for the same reasons: face to face with brands, peers and their industry community. So BE interactive. Each point of exchange with you should be pleasurable and will deliver value to the relationship you are building.

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