Monthly Archives: September 2011

Little Sisters hit Pot-of-Gold

The Little Sisters of the Poor raised over $200,000. at their annual Pot-of-Gold event on Sunday, September 11th. “Dan Amoroso and The Amoroso Family were honored at the event and Dan told me he could not believe the Sisters were able to get almost 800 people to attend the event during the Eagles 2011 opener. I think I want to hire Sister Veronica for sales here at TGI, says President Jack Glacken.” TGI donated invitations, posters and the production of two tribute videos that honored both The Amoroso Family and Sister Winifred for all they’ve done for Holy Family and the Sisters of the Poor.

Consumers set the bar!

Amazon’s sales just jumped again.  This time, sales soared to 51% over the year to $9.91 billion easily topping analysis’ estimates.

Amazon’s easy-to-use online website has been setting the bar since it first came on the scene in 1995.  The Seattle, Washington base e-commerce company that once just sold books now sells anything from jewelry to clothing to, literally, the kitchen sink.

What makes Amazon, and for that matter eBay, so exciting is that it has changed the way people order goods.  These companies have “set the standard” for the way you and I order and receive product.  What we expect, now, is very different than what we expected just 15 years ago.  Today, we expect to order anything anytime, day or night… online. We expect an easy-to-use and easy-to-navigate website that enables us to order things quickly and easily.  We expect simple payment options that require limited information.  And we expect immediate shipping.

The funny thing about online ordering is the fact that although consumers, like you and I, have been shopping this way for a long time corporations have been slow to adapt the technology for their distributors and sales forces. Large and small enterprises alike still rely on ordering materials via email, telephone, or using antiquated systems.  The downturn in the economy has changed all of that.

A case in point is Foremost Groups, Inc.  The large manufacturer of kitchen and bath fixtures is now saving time, money, and internal resources by having the sales force order sales materials, as you and I do, over the web.  Now, every time a sales rep wants materials, they don’t need to call the home office or email someone; they just pick up their mouse, point, and click 24/7.

The easy-to-navigate system offers Foremost and its sales force with the convenience you and I come to expect. It keeps track of the sale reps information, alerts them when a product is back ordered, provides shopping cart history, and delivers emails notifications when an order is placed and shipped. The online portal affords added benefits for the corporation. It provides reports on who is ordering, how much inventory is being consumed, and offers low stock notifications to track inventory.

The benefits of living in a consumer society are real… and real for the business as well as consumers.  Let’s see how much we can “raise the bar.”

Art Director’s Club Rocks Again!

TGI participated in the inaugural Art Director’s Club of Philadelphia Agencies of Rock (AOR) event at the Piazza in Northern Liberties this past Saturday.

During a fun-filled afternoon, numerous local bands took turns on stage while exhibitors like TGI presented new capabilities including image personalization, a powerful, creative tool for email & print campaigns.

Tips on Multi-Channel Marketing

John Foley Jr. of interlinkOne offers his tips on how to develop a Multi-Channel Marketing Campaign. John is President  and CEO of interlinkOne and has also started a new company called Grow Socially.  Grow Socially specializes in helping companies grow revenues using social media.

 

TGI to showcase at Agency of Rock Event this Saturday

As part of the Art Directors Club of Philadelphia ongoing mission to help Philly creatives “Congregate, Collaborate, and Inspire” the ADCP will be sponsoring the Agency of Rock Event this Saturday, Sept. 17th at the Piazza in Northern Liberties. 
This Program is a social networking event and dynamic speaking event featuring some of the most interesting and thought-provoking minds in our business as part of ADCP’s ongoing mission to help Philly creatives “Congregate, Collaborate, and Inspire.”

Raise Your Glass for Dscoop in Chicago!

Dscoop (A Cooperative between HP Indigo users and HP) hosted a member party, sponsored by HP, GPA and MindFireInc at Chicago’s Navy Pier’s Lakeview Terrace Rooftop from 7:00 p.m. to 11:00 p.m. this past Monday, Sept. 12. Our Jack Glacken and hundreds of digital marketing industry leaders enjoyed networking, the beautiful Chicago skyline, and the sound of a famous Chicago band “Hey Jimmy.”