Tag Archives: digital marketing

Asking Questions

Pre-school children ask about 100 questions a day, but most kids have all but stopped asking questions2questions by middle school. Many researchers believe that this decline in questioning is the result of a school system that rewards knowing the answers rather than asking good questions.

Things don’t get any better in the business world. Clayton Christensen, a Harvard Business School Professor, has observed that business leaders who are anxious to act often consider questions to be inefficient and something that impedes progress. Meanwhile, many employees believe that asking questions will make them seem uninformed
or even insubordinate.

Whether people realize it or not, today’s lack of questioning skills is a huge problem for business leaders who are trying to innovate. In his new book entitled A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, Warren Berger reveals that many of the most creative, successful business leaders are expert questioners who weren’t afraid to ask questions—starting with why, what if, and how.

Think about how you run your company, department, or workgroup. Who helps you challenge prevailing ideas about your industry or how you get your work done? Who makes you question your own assumptions? Do you encourage employees to ask, “Why do we do it this way? What if we tried a different way? How could we do things better?“

Why not?

Quote of the Week: “The power to question is the basis of all human progress.” – Indira Gandhi

TGI advances to SOC 2 Type 2 Data Security Rating

Soc2_website

TGI advances to SOC 2 Type 2 data security rating; Successfully completing another rigorous third-party audit by 360 Advanced

PHILADELPHIA, PA – After achieving the Service Organization Controls 2 (SOC 2) Type 1 data security rating last year, TGI has taken its dedication to data security to the next level and has completed the requirements to earn the advanced SOC 2 Type 2 designation.

The demanding third-party examination that led to compliance with the data security standards was administered by the professional IT audit and compliance staff at 360 Advanced, a national Qualified Security Assessor, HITRUST CSF Assessor and Certified Public Accountant firm based in Tampa, FL.

“Achieving SOC 2 Type 2 compliance has proved to be a deal maker for us, especially with the numerous customers we serve in the financial services industry,” said Rick Elfreth, TGI’s Executive Vice President. “In a recent project, TGI was selected to print and fulfill a large run mailer for a financial institution using variable data. The customer chose TGI because they were confident that their strict security standards would not be compromised. The SOC 2 compliance gave the customer peace of mind that their data was secure and protected within a controlled environment.”

“To me, it comes down to confidence and trust,” commented Scott Elfreth, COO of TGI. “Those are the two words that I want our current customers and potential customers to take away from what this audit means to their businesses.”

Both executives agreed that the audit and compliance designations give TGI a competitive edge by bringing added value to their services, and that educating clients and potential clients about the importance is essential.

According to the American Institute of Certified Public Accountants, achieving the SOC 2 Type 2 report attests to the ongoing maintenance of a service organization’s IT security and compliance systems, procedures and processes.

 

ABOUT TGI

For nearly four decades, TGI has been at the forefront of embracing and implementing the latest software, technology, and equipment. The company’s investments in technology coupled with an outstanding team of industry professionals, has allowed TGI to provide the experience and expertise in digital print and marketing solutions that help businesses automate processes, enhance communications, create brand/product awareness, and drive sales.

 

ABOUT 360 ADVANCED

Known for it’s responsiveness, experience and professionalism, 360 Advanced has clients in more than 35 states that are major service providers in various industries, including cloud and SaaS based organizations.  360 Advanced is one of only a few specialized firms in the U.S. that assist service providers as their independent IT assurance and compliance assessor in maintaining and communicating security and compliance to their clients.

Services provided, but not limited to, by 360 Advanced include the following industries: Title Services, Hosted and Managed IT, Data Center and Colocation, Software as a Service (SaaS), Healthcare, Financial Services, Insurance, HR | Payroll | PEO, Legal and Collections, Bulk Mail Printing and Distribution, Background Screening, Business Process Outsourcing and Marketing.

Services provided by 360 Advanced include HITRUST CSF, SOC 1 (SSAE 16), SOC 2, SOC 3, PCI DSS, HIPAA Security/HITECH, Microsoft Vendor Policy and other security and compliance services.

 

360 Advanced Contact:
Eric Ratcliffe
eratcliffe@360advanced.com
866.418.1708 ext.710

 

TGI Contact:
Scott Elfreth
selfreth@tginc.com
609.230.6201

No Time Like The Present

While many managers struggle with holding their teams accountable, it seems it is most epidemic with sales managers. Surprisingly, these accountability challenged managers often have the biggest problem with their best reps.
The top reps might be the ones failing to update their CRM or turn in forecasts or account development plans by the assigned deadline. The manager rationalizes that his stars don’t have time because they are busy selling. Not holding the best reps accountable is often a slippery slope and before the manager knows it, no deadlines are being met, the team is missing its targets, and his credibility is shot.
Here’s how to get off to a fast start in 2016. Managers should sit down with their teams, explain that the lack of accountability is undermining the team’s productivity, and clearly and specifically set expectations for 2016. Add an accountability plan to your strategy that sets consequences if deadlines aren’t met. Try withholding expense checks if you really want to get their attention. Oh, and one more thing, the same process can be used by senior management to hold their sales managers accountable.
Quote of the Week: “Accountability breeds response-ability.”—Stephen Covey
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