One of Aesop’s Fables tells the story of a farmer who owned a goose that laid golden eggs. The farmer surmises that there must be a large supply of gold inside the goose, so he kills the goose to capture all the gold at once. Once the goose is dead, it stops laying eggs completely and the farmer learns a…
In 2010, more than 1,785,059 confirmed cases of Dengue—a deadly mosquito-borne fever—were reported on a worldwide basis. With over 30,000 cases of its own by 2013, the tiny country of Sri Lanka embarked on a massive campaign to educate its population. Mawbima, Sri Lanka’s mass-market newspaper, played a key role during the campaign by providing much-needed information about the disease,…
Video marketing can boost website visits, help prospects get to know your company and its products, and demonstrate credibility to the market place. To capitalize on the power of video, here’s a list of easy-to-create videos that can win with prospects and customers and keep you from writing tons of content! Video Testimonials: Let your customers do your marketing for…
Takeru Kobayashi revolutionized the sport of competitive eating. At five foot eight inches tall with a slight build, it seemed impossible that Kobi, as he was called, could more than double the previous records in his field. According to Freakonomics Authors Steven D. Levitt and Stephen J. Dubner, Kobayashi’s success might be the secret sauce for business owners who are…
Critical information is typically preceded by this important question. Whether it’s a grade school announcement reminding students to bring in a permission slip or a conductor on a train announcing the next stop, these words get an audience’s attention. What happens if the announcement isn’t spoken, but printed instead? As it turns out, color is the printed equivalent of this…
Aesop’s Fables tells the tale of a wily wolf that dresses as a sheep to deceive a shepherd and gain access to his flock. Once on the inside, the wolf remains secreted until the shepherd locks the flock in for the night and then prepares for a juicy meal. Luckily for everyone but the wolf, the shepherd returns unexpectedly before…
Once organizations have the right people in place, they must consistently develop their talent to keep pace with the market’s ever-changing needs. For many businesses, however, professional development unfortunately stops once a new hire is trained. Years later, company leaders will wonder why their employees have become complacent and actually seem resistant to learning new things. The reason is simple—they…
TGI advances to SOC 2 Type 2 data security rating; Successfully completing another rigorous third-party audit by 360 Advanced PHILADELPHIA, PA – After achieving the Service Organization Controls 2 (SOC 2) Type 1 data security rating last year, TGI has taken its dedication to data security to the next level and has completed the requirements to earn the advanced SOC…
While many managers struggle with holding their teams accountable, it seems it is most epidemic with sales managers. Surprisingly, these accountability challenged managers often have the biggest problem with their best reps. The top reps might be the ones failing to update their CRM or turn in forecasts or account development plans by the assigned deadline. The manager rationalizes that…
Lead nurturing is the process of expanding relationships with prospects as they move through each step of their buying process. Good lead nurturing is all about getting the right message to the right prospect at the right time via the right channels. In order to do this well, the selling company has to identify where a prospect is at all…