Recipe for Success

Collin Street Bakery produces and ships cookies, cakes, and pies to over 200 countries. Despite a strong re-order rate, the company still hungered for new customers. How do you convince people who’ve never tasted your desserts to give your signature fruitcake a try?Direct mail and creative naming, that’s how! Direct Mail Consultant Greg Hennerberg started by renaming the fruitcake to…

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