Other Factors

According to a study by Leadership IQ, 46% of new hires will fail within the first 18 months. Their companies will then spend the equivalent of six to nine months of the position’s salary finding and training replacements. The costs of a bad fit are staggering, and they prevent businesses from building better products, growing sales, and increasing profits. What’s…

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A Secret Weapon

All businesses want to grow sales, but very few have figured out how do this efficiently and consistently over time. Cintell, a cloud-based customer intelligence platform, recently published a study entitled “Understanding B2B Buyers”. This may uncover a secret weapon. 71% of companies that exceed revenue and lead goals have documented buyer personas. A buyer persona is a semi-fictional representation…

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