The B2B sale has always relied heavily on the relationship between buyer and seller. Today, though, many businesses are finding that those relationships aren’t delivering the same results they once did. The key to assessing the flaws in your process may start with understanding the impact that Millennials have on B2B buying processes. Because they grew up with team sports…
Visa, a global payment powerhouse, has used the “It’s everywhere you want to be” tagline for years to help potential customers understand the sheer number of worldwide businesses that accept the card. With the integration of marketing automation platforms and social media sites, today’s marketers can quite literally find you “everywhere you are” —at least in the digital world. The…