What Happened First?

According to the Customers 2020 Report, the customer experience will overtake price and product as the key brand differentiator by the year 2020. No matter what you sell, your customers will be making purchasing decisions based on the strength of their end-to-end journey with your company. Naturally, most companies are focused on revamping customer service processes and empowering employees to…

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The Organization We Compromise For

Dysfunctional organizations don’t just materialize. According to American Entrepreneur and Marketer Seth Godin, they develop as a result of many compromises made over time. A new hire doesn’t seem to be catching on, but the time it will take to replace her trumps the need for initiative and productivity. A skilled tradesman refuses to train a co-worker because he’s afraid…

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The Fine Art of Service

Jack knew “The Fine Art of Service”.  He lived and breathed it.  He provided it for over 30 years as a typographical consultant to art directors, designers, and production managers. When he founded Today’s Graphics Inc. in 1977, Jack was obsessed with instilling this philosophy in every employee. Jack is no longer with us, but his spirit and philosophy live…

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Catalogs: the Best Way to Present Product Information

Catalogs: the Best Way to Present Product Information

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