Pre-school children ask about 100 questions a day, but most kids have all but stopped asking questions by middle school. Many researchers believe that this decline in questioning is the result of a school system that rewards knowing the answers rather than asking good questions. Things don’t get any better in the business world. Clayton Christensen, a Harvard Business School…
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Collin Street Bakery produces and ships cookies, cakes, and pies to over 200 countries. Despite a strong re-order rate, the company still hungered for new customers. How do you convince people who’ve never tasted your desserts to give your signature fruitcake a try? Direct mail and creative naming, that’s how! Direct Mail Consultant Greg Hennerberg started by renaming the fruitcake…
Quuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quiaolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Minim veniam, quis nostrud exercitation ullamco laboris nisi…
Quuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quiaolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Minim veniam, quis nostrud exercitation ullamco laboris nisi…
One of Aesop’s Fables tells the story of a farmer who owned a goose that laid golden eggs. The farmer surmises that there must be a large supply of gold inside the goose, so he kills the goose to capture all the gold at once. Once the goose is dead, it stops laying eggs completely and the farmer learns a…