Monthly Archives: October 2016

Family Ties

At TGI, we work hard to meet our customers needs and provide innovative ways to help companies express themselves.  TGI is successful helping our customers because we have a great team of employees that mesh well and come together to hash out the best processes to meet each individual company’s needs.  Because TGI is a small business, we all know each other very well and we feel like we are part of a family.  In some cases, we really are family.  Ron and Matt Marcen, father and son, have been working together at TGI for almost 26 years.

Ron, who has over 39 years as a Quality Control and Estimating Manager under his belt, first enlisted Matt as a temporary worker to help TGI through a move. Matt’s hard work ethic was quickly noticed. He was asked to stay on full time and became an integral member of TGI, first working in Bindery and then moving on to Director of Client Services.

Ron and Matt, not only enjoy working together but they work better because of their relationship. They enjoy bouncing ideas off of each other and finding the best solutions, even if they don’t always agree.  Matt relies on his dad’s experience and intelligence when dealing with projects both inside and outside of the office.  They value being able to spend their time together. “Getting to see and interact with your Dad everyday is a plus,” Matt said, “not many people get to do that.” The feeling is definitely mutual. Ron is very proud of his son and has enjoyed watching him grow into a confident and excellent manager.  They have found a way to balance their work and home lives by leaving any delicate or combative work issues at the office.

Working together, regardless if you are related, isn’t always the easiest task for most people. At TGI, we value our ability to use our differences of opinions and creative thought processes to help our customers be successful.  We work together like a big family.

The Possibilities Are Endless

In 2010, more than 1,785,059 confirmed cases of Dengue—a deadly mosquito-borne arrowsfever—were reported on a worldwide basis. With over 30,000 cases of its own by 2013, the tiny country of Sri Lanka embarked on a massive campaign to educate its population.

Mawbima, Sri Lanka’s mass-market newspaper, played a key role during the campaign by providing much-needed information about the disease, but it wanted to do more. After discovering that its paper was most often read by Ski Lankans in the early morning and early evening (precisely during the times when the deadly mosquitoes were known to strike), Mawbima came up with the brilliant idea of mixing citronella essence, a natural mosquito repellent, with the ink that was used to print its newspaper. In doing so, the publisher created the world’s first mosquito repellent newspaper.

This type of innovation comes when a company thinks beyond how customers use its product to how customers live their lives. By expanding your view of your customers, you can obtain additional insight that can lead to the development of new services and better products. The customer who is standing at your counter came from somewhere and will go someplace else when they leave your establishment. The customers who are using your product might be using it in conjunction with another product, or at least wishing that they could. The possibilities for additional opportunities are endless.

Get Your Prospects Moving!

videoVideo marketing can boost website visits, help prospects get to know your company and its products, and demonstrate credibility to the market place. To capitalize on the power of video, here’s a list of easy-to-create videos that can win with prospects and customers and keep you from writing tons of content!

Video Testimonials: Let your customers do your marketing for you. Ask them to tell their story by discussing the challenges they were facing, explaining how your company helped, and quantifying the results your company delivered. Make sure their little commercial tells the world what they do too!

Frequently Asked Questions: Showcase your company’s personality by having your experts answer frequently asked questions on camera. This approach is much more entertaining than reading, and prospects and customers will get to know you better!

Video E-mails: Studies show that including the word “video” in your e-mail subject line can increase open and click-through rates by as much as 65%. Customers and prospects alike can connect a face with a name, and the sound of a human voice can help convert information into meaningful content.

Make Your Direct Mail Talk: Include a QR code on your next direct mail piece that links to a video of a product demonstration or a customer testimonial. You’ll enhance your recipient’s experience, and you’ll also be able to see if they’re watching!

Video works for companies of all sizes, and it doesn’t have to be production quality. In this day and age, we’re all accustomed to YouTube.

Need help with videos? At TGI we create videos too. Watch our latest video.