Tag Archives: Digital Printing

The Organization We Compromise For

Dysfunctional organizations don’t just materialize. According to American Entrepreneur and teamMarketer Seth Godin, they develop as a result of many compromises made over time.

A new hire doesn’t seem to be catching on, but the time it will take to replace her trumps the need for initiative and productivity.

A skilled tradesman refuses to train a co-worker because he’s afraid he’ll become less indispensable to his company. The need to maintain current production levels trumps the need for cooperation, teamwork, and increased production capacity.

A sales rep refuses to learn the new CRM platform and says she’s too busy to enter information into the system. The need for an immediate sale trumps the need for account development and consistent revenue growth.

And finally, a tired owner spends 18 hours a day putting out fires, leaving no time for strategic planning. The need to cross items off a list trumps the company’s long-term sustainability.

Organizations of all sizes and types make decisions daily that prevent them from growing into the businesses they were meant to be. The reasons are plentiful—no time to think, too hard to fix, too many urgent needs to attend to. These compromises pave the path to mediocrity. If you want to be the best, don’t compromise! Choose team players, quick learners, time managers, strategic thinkers, and the future over the present.

Quote of the Week:Be careful not to compromise what you want most for what you want now.” – Zig Ziglar

TGI advances to SOC 2 Type 2 Data Security Rating

Soc2_website

TGI advances to SOC 2 Type 2 data security rating; Successfully completing another rigorous third-party audit by 360 Advanced

PHILADELPHIA, PA – After achieving the Service Organization Controls 2 (SOC 2) Type 1 data security rating last year, TGI has taken its dedication to data security to the next level and has completed the requirements to earn the advanced SOC 2 Type 2 designation.

The demanding third-party examination that led to compliance with the data security standards was administered by the professional IT audit and compliance staff at 360 Advanced, a national Qualified Security Assessor, HITRUST CSF Assessor and Certified Public Accountant firm based in Tampa, FL.

“Achieving SOC 2 Type 2 compliance has proved to be a deal maker for us, especially with the numerous customers we serve in the financial services industry,” said Rick Elfreth, TGI’s Executive Vice President. “In a recent project, TGI was selected to print and fulfill a large run mailer for a financial institution using variable data. The customer chose TGI because they were confident that their strict security standards would not be compromised. The SOC 2 compliance gave the customer peace of mind that their data was secure and protected within a controlled environment.”

“To me, it comes down to confidence and trust,” commented Scott Elfreth, COO of TGI. “Those are the two words that I want our current customers and potential customers to take away from what this audit means to their businesses.”

Both executives agreed that the audit and compliance designations give TGI a competitive edge by bringing added value to their services, and that educating clients and potential clients about the importance is essential.

According to the American Institute of Certified Public Accountants, achieving the SOC 2 Type 2 report attests to the ongoing maintenance of a service organization’s IT security and compliance systems, procedures and processes.

 

ABOUT TGI

For nearly four decades, TGI has been at the forefront of embracing and implementing the latest software, technology, and equipment. The company’s investments in technology coupled with an outstanding team of industry professionals, has allowed TGI to provide the experience and expertise in digital print and marketing solutions that help businesses automate processes, enhance communications, create brand/product awareness, and drive sales.

 

ABOUT 360 ADVANCED

Known for it’s responsiveness, experience and professionalism, 360 Advanced has clients in more than 35 states that are major service providers in various industries, including cloud and SaaS based organizations.  360 Advanced is one of only a few specialized firms in the U.S. that assist service providers as their independent IT assurance and compliance assessor in maintaining and communicating security and compliance to their clients.

Services provided, but not limited to, by 360 Advanced include the following industries: Title Services, Hosted and Managed IT, Data Center and Colocation, Software as a Service (SaaS), Healthcare, Financial Services, Insurance, HR | Payroll | PEO, Legal and Collections, Bulk Mail Printing and Distribution, Background Screening, Business Process Outsourcing and Marketing.

Services provided by 360 Advanced include HITRUST CSF, SOC 1 (SSAE 16), SOC 2, SOC 3, PCI DSS, HIPAA Security/HITECH, Microsoft Vendor Policy and other security and compliance services.

 

360 Advanced Contact:
Eric Ratcliffe
eratcliffe@360advanced.com
866.418.1708 ext.710

 

TGI Contact:
Scott Elfreth
selfreth@tginc.com
609.230.6201

TGI Product Spotlight: PhotoTex

Every so often, an exciting product hits the market that changes the industry and really grabs our attention. When PhotoTex, a self-adhesive fabric, came on the scene in 2004 it ignited a revolution in the peel and stick signage arena, and made up for the shortcomings of your typical vinyl signage. Creating a new range of possibilities for printers, sign makers, exhibition developers and interior designers, PhotoTex remains one of the most exciting developments in the printing industry, and at TGI.

PhotoTex is a revolutionary peel and stick self-adhesive polyester fabric material that can be installed on virtually any flat surface. It can be used indoors and out, in any weather condition, and can be removed and reused many times over. From sports arenas and retail storefronts to interior design, PhotoTex is changing the world of indoor and outdoor signage, and has become one of our favorite offerings.

Here are a few reasons why we are so excited to bring PhotoTex to your Marketing efforts:

Incredible Durability & Easy to Use:

We fell in love with PhotoTex for many reasons; one being that it is incredibly durable. It does not curl, shrink, rip, or wrinkle in almost any weather or temperature change, making it a great addition to our client’s indoor or outdoor signage. We also love that it is so easy to install, can be repositioned and is removable, making it easy to adjust for errors. The adhesive bond is revolutionary; it is extremely strong, yet the material can be peeled away after years in place without leaving any residue, and if kept clean can be reattached elsewhere. No tools or messy adhesives are required for installation, which makes wallpaper and wall graphic installations a breeze.

Super Green & Eco-Friendly:

In addition to the durability and flexibility of PhotoTex, it is also a green and eco-friendly material, which is ideal for hospitals and schools. PhotoTex is odorless, non-toxic & Phthalate-free, and sticks to all low and no VOC paints. It also has no PVC, Glycol-Ether or Formaldehyde. We print on PhotoTex using our HP Latex 360 or HP Latex 3000 printers, which both use the same eco-friendly, water-based, odorless industrial inks.

Endless Capabilities:

PhotoTex can be wrapped around corners and columns, placed on ceilings and walls, and be removed and reused without losing adhesive qualities. This makes the possibilities truly endless. Our clients in every industry can get creative with PhotoTex and we love helping bring their vision to life. Whether in the Retail, Financial, Manufacturing or Pharmaceutical sector, PhotoTex can help grab the attention that your Marketing efforts deserve. 

Using PhotoTex for your Business:

Corporate Offices:

Creativity and collaboration occur within the walls of your workplace, and the décor can directly affect both your clients’ and employees’ engagement and performance. Long gone are the offices with boring white walls, and Interior Designers are turning to PhotoTex to help create a more vibrant, inspiring and successful workplace. PhotoTex can be used in the workplace for lobbies, company timelines, cubicles, door signage, posters, directional signage, conference rooms, company logos, internal communications, workspace décor, and cafeterias.

Stadiums & Sports Arenas:

Grabbing consumer’s attention proves to be challenging, especially in public venues like sports arenas and stadiums. PhotoTex can help make your company’s messaging stand out by placing your messaging on virtually every surface! Cover columns, walls, ceilings, elevator doors, windows, ticketing booths, etc., with your teams logo or your company’s marketing messages.

Hospitals & Health Care:

Create a friendly environment by using PhotoTex in your waiting rooms or throughout your health care facility. Being non-toxic, Phthalate-free, and odorless, PhotoTex is perfect for decorating any medical environment. PhotoTex can be used to decorate ceilings and walls, floors and elevator doors, covering columns, and creating fun environments for Children’s facilities, without the threat of any toxins in the air.

Retail:

The retail industry is full of constant set-ups and break-downs, rotating campaigns, and ever-changing promotions and sales events. PhotoTex can be used to decorate any space, quickly and effortlessly, and can help your promotions, sales, and events stand out. PhotoTex can be used to decorate any retail space, indoors or outdoors, quickly & easily. Just peel & stick to walls, windows, doors, columns, or endcaps, and you are done.

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest.

Have a question about PhotoTex? Contact our Wide Format Product Specialist, Dan Long, via email: dlong@tginc.com

 

 

Dscoop Celebrates 10 Years at DscoopX

“We started Dscoop to provide the Industry with a positive platform that could create partnerships, new opportunities, and build relationships. Never, would I have imagined this organization to grow into what it is today.” Jack Glacken, President of TGI.Dscoopx

Dscoop, a community of HP users, is holding their Tenth Annual Conference, Dscoop X, March 5-7, 2015 in Washington, DC. The annual conference is one of the most important gatherings, where Dscoop members build partnerships, alliances and relationships that impact their business for years to come.

TGI President, Jack Glacken, was one of the founders and First Chairman of Dscoop. It started in 2005 with 250 members, and has grown to over 7,000 members worldwide with chapters in Asia Pacific and EMEA (Europe, Middle East and Africa).

Dscoop (Digital Solutions Cooperative) is a worldwide community of visionaries from leading graphic arts companies and industry partners who collaborate by sharing ideas and information that drive industry-leading innovation and individual business growth through the use of HP digital print technologies. Dscoop is all about community: interacting with peers, exchanging experiences, sharing and learning best practices.

Jack Glacken, on why Dscoop was started, and how it has grown:

“Although HP had acquired Indigo and their amazing digital print technology near the end of 2001, there was a glaring need for an organization that connected HP, HP Graphic Arts Users and HP Partners. An organization that could provide a positive platform, where all parties concerned, could together brainstorm to create new opportunities in this fast growing sector of the industry.”

“ Ten years ago we had about 300 members at our first conference, we are now 7,000 members strong, Internationally. Dscoop membership now supports HP Graphic Arts users throughout the Americas, Europe, the Middle East and Africa, Asia Pacific and Japan. More importantly, the cooperation I’ve witnessed between Dscoop members, even in the same marketplace, helping each other grow and tackle challenges, is remarkable. That’s why we started Dscoop, that’s what Dscoop is all about and I could not be more proud.”

Congratulations to Dscoop on 10 successful years! We are looking forward to seeing what this awesome organization has in store for the future, and are looking forward to celebrating 10 years at Dscoop X!

To learn more about Dscoop, visit www.dscoop.org

Connect with TGI on Facebook and Twitter  to see what we’re up to at Dscoop X!

Move Over Generic Décor, Digital is Taking Over

http://youtu.be/cW7_cEQKKTs

Interior designers, for commercial and residential spaces, are turning to customized Digital Décor to add awesome impact to their design plans. It’s no secret that digital Décor is on the rise, for both residential and commercial design, and for good reason. Due to advances in technology, it is now affordable to customize materials as varied as wall paper and wall graphics for enterprises, businesses of all sizes, and even residential use.

Residential

Interior designers are flocking towards digital décor because of its endless possibilities in customization. In lieu of your standard wallpaper, they are turning to customized wall coverings, wall decals and printed canvases to add a personal touch to their client’s homes. Using alternative materials for wall coverings, they are getting rid of the wallpaper mess, and creating customized digital printed wall coverings that are mess free. Web to print digital décor for residential use is also on the rise, so anyone desiring a new appearance for their home, can create endless personalized décor. Personalized galleries using family photos, wall coverings made from a collage of favorite photos, and wall decals from customized artwork, these are all things that everyone is excited about.

Snapfish enhances high-volume canvas print production with HP Latex Technologies

Snapfish enhances high-volume canvas print production with HP Latex Technologies

Commercial

Restaurants, corporate offices, retail spaces, hotels, hospitals and health care facilities are turning to digital décor to make a big impact in their design. Why are they using Digital Décor now? Because their branding, marketing and messaging can be carried out throughout their entire space, they are making great use of the marketing real estate in their facilities, and making an impact on consumers.

Customized Wall Coverings

Digital Printing Technology allows for companies to design and customize their own wall coverings, making a standard wall covering or paint, seem so blah. Whether for creating an aesthetically pleasing space of a hotel lobby, to creating atmosphere in a restaurant or to carry out branding design elements in corporate offices, companies love the impact that wall coverings have on their customers. The ability to create murals or wall coverings using designs that they produced, are more intriguing than ever before.

Rudkin Productions and Signs Now recreate Noah's Ark with HP Latex Printing Technologies

Rudkin Productions and Signs Now recreate Noah’s Ark with HP Latex Printing Technologies

Customized Artwork

Companies are able to design their own works of art to hang on the walls of their businesses. Using photographs of their own, or artwork created just for their space, they can create customized photo galleries, or canvas prints to carry out their look throughout their businesses.

OPG Delivers stunning indoor graphics with HP Latex Printing Technologies for restaurant decoration

OPG Delivers stunning indoor graphics with HP Latex Printing Technologies for restaurant decoration

More Digital Capabilities

Businesses and commercial interior designers are going beyond wall coverings and photo galleries, because of updated technology, they can now cover everything, floor to ceiling with their own customized designs. Companies are thinking smart in which real estate of their businesses to carry out their marketing. Textile printing capabilities can completely transform restaurants décor from throw pillows, curtains, tablecloths and napkins and even furniture, allowing for their space to be their own. Ceiling coverings, vinyl decals, floor coverings, lampshades, tabletops and even menus can all be created by using Digital Printing Technology.

Afryka Coffee and Tea House rebranded its space with customized interior designs on its  furnishings using HP Latex Printing Technologies

Afryka Coffee and Tea House rebranded its space with customized interior designs on its furnishings using HP Latex Printing Technologies

Digital décor is a wonderful way to transform your space, whether at home or in the office, into something that is truly one of a kind. When recreating your space, think digital, and use new technology to its advantage. Learn more about the images in this blog and their stories.

The City by Littelz used HP Latex Technologies to create a safe, stunning education-based play and discovery center for kids.

The City by Littelz used HP Latex Technologies to create a safe, stunning education-based play and discovery center for kids.

Interested in transforming your space using Super Wide Format Printing? Contact TGI, using the HP Latex 3000 we can create beautiful décor for your business.

To learn more about wall coverings and digital décor from HP join us for our Power of 3 Symposium.

TGI Gets National Attention!

Repositioning Lessons from TGI

written by Barb Pellow for WhatTheyThink Publication

Philadelphia-based TGI has become a national leader in print and cross-media communications. Founded in 1978 as a typesetter, the company has evolved into an organization that provides superior marketing support services to the Philadelphia region. In 1994, TGI became an early adopter of digital printing with investments in a direct imaging Heidelberg press, HP Indigo Digital Presses, large format devices, and Web-to-print solutions….

Full article as published in 3-14-2012 edition of Title: TGI: Positioning and Rebranding for Cross-Media Success

Abstract: Print service providers can effectively position or re-position themselves for differentiation in today’s market. They can make their businesses stand out and effectively reach their target markets. This article explores how Philadelphia-based TGI has become a national leader in print and cross-media communications.

  • To successfully position its firm and its products, a company must think beyond the product or service and consider the types of people that it hopes to reach.
  • A good market positioning statement tells customers and prospects what makes you unique and clearly outlines the benefits of your products and services.
  • If your company is operating the same way today as it did when it was first started, then you are stagnant and probably losing business.
  • When used effectively, repositioning your brand can help you remain at the forefront of consumers’ minds.

Introduction

Many factors are causing companies of all sizes to rethink their brand positioning. Changing customer needs, competitive pressures created by new entrants and product innovations, and the proliferation of new channels and promotional campaigns are sending marketers back to the drawing board. Market positioning is the manipulation of a company to create the right perception in the eyes of its target market. If a company’s products and services are well-positioned, they get the right level of attention. This leads to better sales and may enable the company to become the “go to” brand for people who are seeking a particular product or service. Meanwhile, poor positioning can lead to less-than-optimal sales and a dubious reputation.

To successfully position its firm and its products, a company must think beyond the product or service and consider the types of people that it hopes to reach. If you are selling luxury cars, for example, there will be less of a focus on reliability and a greater focus on excitement and enjoyment. If you are a deodorant manufacturer selling to the lower income market, your messaging should position your product as something that contains the same active ingredients at a much lower price.

It’s All about Positioning and Building Your Brand!

Once the hard decisions have been made about products and services, positioning and communicating the essence of your brand is how you differentiate your offerings from others in the minds of your prospects. It’s not your perception that matters—it is the prospect’s perception. A good market positioning statement tells customers and prospects what makes you unique and clearly outlines the benefits of your products and services.

Positioning is important because you are competing for attention amidst all of the noise out there. If you can find a way to stand out with a unique benefit, you have a chance of attracting the attention of prospects. Positioning is a fight for the customer’s mind. When consumers are purchasing products or services related to your portfolio, you want to be the first organization that they think about.

Repositioning Lessons from TGI

How can print service providers effectively position or re-position themselves for differentiation in today’s market? What can you do to make your business stand out and effectively reach your target market?

Philadelphia-based TGI has become a national leader in print and cross-media communications. Founded in 1978 as a typesetter, the company has evolved into an organization that provides superior marketing support services to the Philadelphia region. In 1994, TGI became an early adopter of digital printing with investments in a direct imaging Heidelberg press, HP Indigo Digital Presses, large format devices, and Web-to-print solutions. The firm recognized that long-term success would be linked to the effective delivery of cross-media solutions. In 2008, TGI dedicated its best print salesman to selling cross-media, Web-to-print, and solutions. It changed its name from Today’s Graphics to the TGI Communications Group and began aggressively training all reps for solutions-based selling. The company continued to invest in digital print technologies; it now has an HP Indigo 7000, two 5500s, and a 5000. TGI leverages a number of different software tools, including Mindfire, Pageflex, and InterlinkOne based on marketing campaign requirements.

If your company is operating the same way today as it did when it was first started, then you are stagnant and probably losing business. Change is very important. TGI President Jack Glacken realized that given the changes in the market and his business model, it was time rebrand/reposition the organization to depict a marketing image that would resonate with its target markets. The goal of the effort was to communicate that TGI has the expertise and operations to deliver the broadest range of marketing solutions to its clients… fast. TGI followed a methodical process to rebrand its business both in the eyes of employees and customers. This process included five steps.

1. Accept the Need to Change Your Image

Re-positioning means shifting your thinking and being ready, willing, and able to alter your image. TGI had adjusted its thinking and business model and needed to change the perception of its business internally and externally. Glacken notes, “We were no longer just ink on paper and we needed to communicate that we had become an innovative marketing solutions provider. We were challenged with communicating our story.” To address the problem, TGI hired Michelle Price, a brand specialist who owns and operates Tag Communications, formerly Price Communications. Michelle and her staff worked with the team to truly understand what the brand meant. A company’s brand includes the following components:

  • Your claim of distinction
  • The promises you make to your customer (You can’t pretend to be something you’re not)
  • The tactical execution of your brand, including your tagline, logo, and visuals
  • Positioning that makes sense to your customers and is aligned with your business strategy

2. Understand What Customers and Employees Think

Michelle started the process by talking to people. You need to ask your customers, employees, business partners, and industry experts for their opinions about your company, including its products, services, and brand. Find out what they like and don’t like. Is it easy or difficult to do business with your company? What value do you deliver to them? Do you have good price value? How are you differentiated from other suppliers? How do they feel about your competitors?

3. Make Sure that Messaging Resonates with the Target Customer Base

Part of revamping the TGI business model and brand involved targeting the brand to appeal to a different set of customers. The company needed to ensure that it would resonate with marketers and a tech-savvy audience. It created a new high-tech logo illustrating that marketers could find innovation “only @ TGI.”

Figure 1: TGI’s Rebranded Messaging

TGI’s recreated Website conveys the message that the company has become a partner that can provide a broad array of solutions to help marketers optimize business opportunities. One of the key features is a series of cross-media case histories where customers help TGI tell its story. These case histories review the customer’s challenge, the strategy TGI helped deploy, and the actual business results. There is an up-to-date blog, an array of valuable marketing resources and information, and links to social media.

Figure 2: Screen Shot of TGI’s Website

4. Create an Action Plan and Communicate Effectively

According to Glacken, “We learned that our brand needs to be something that we live every day. We needed to get everyone in the organization on board first.” The action plan included a comprehensive employee communications program as well as an external customer rollout.

The employee rollout included a company-wide luncheon where TGI unveiled its new logo, brochures, pocket folders, and signage. Employees were given polo shirts, tee shirts, and brand essence statement cards.

TGI combined this with an aggressive customer communication program. On March 17, 2011, the company held a Saint Pat’s Symposium that included multiple educational sessions. In addition, it launched a direct mail campaign that included image personalization and personalized URLs linked to a landing site showing videos of the Saint Pat’s Symposium and an offer for DVDs of any of the sessions.

Figure 3: TGI’s Direct Mail Campaign

 

Communication needs to be an ongoing process. This past holiday season, TGI created a Christmas card campaign that sent holiday greetings using image personalization. It directed recipients to a marketing portal where they could order a personalized calendar or Christmas ornament that TGI created on its flatbed press.

5. Assess the Impact

The benefits of TGI’s campaign have been tremendous. Glacken elaborated, “In the end, rebranding needs to have a positive business impact. Our rebranding brought focus to our salespeople and our company. Our profits are up since March of last year. Our first quarter, which started in November of 2011, was the best in our 35-year history. We are in a position to sell cross-media communications at a higher level. We actually just picked up an account on a monthly retainer. It was time for us to reconsider ourselves, think about how our customers were perceiving us, and then do something about it.”

Market Positioning… It’s Who You Are in The Minds of Your Customers!

Your market position is the place you occupy in the minds of your prospective clients. It’s how customers think of you in relation to your competitors. Adjectives like “established,” “cutting-edge,” “high-quality,” “inexpensive,” “convenient,” or “full-service” are all relative. When they are applied to you and your business, however, these terms can help distinguish you from the competition.

Faced with increased competition, ever-changing market demands, and rapidly disappearing profits, companies of all sizes are working to position (and in many cases re-position) their businesses to improve operational and financial performance. The hard work comes in evaluating your portfolio and ensuring that it meets the needs of your respective customers. Once that is done, you need to find a way to effectively communicate.

If your products and services are properly positioned and your communications are concise, prospective purchasers should immediately recognize your unique benefits. They will then be better able to assess these benefits in relation to competitors’ offerings. Identify your strengths and use them to position your business. When used effectively, repositioning your brand can help you remain at the forefront of consumers’ minds… and this is where you want to be!