On Friday, March 14, 2014, TGI and Hewlett Packard (HP) hosted The Power of 3 Symposium, focusing on Innovation, Education and Interaction. Friends, clients and colleagues joined us for this innovative event all under the theme of our favorite holiday, St. Patrick’s Day. Watch our video below to see what the day was all about, and read below for more information.
Innovation was the name of the day – from the way we transformed our workspace to the speakers we invited from around the country – we wanted to bring opportunities for provocative thinking to our attendees.
Leading by example was essential for this event to be a successful one. We developed event graphics pulling out all the stops in our production capabilities. We ran an integrated marketing campaign combining print, email, web, social and in-person touches. And we chose speakers who are leaders in their fields, providing the most innovative solutions to our customer’s greatest challenges.
The goal of the Symposium was to provide great insight and ideas for clients and colleagues on the hottest challenges they are facing. We called in some of the leading marketing professionals and industry experts, to discuss marketing techniques and trends in today’s multi-channel world. Integrated Marketing, Tradeshow ROI, Branding through Packaging , Video Storytelling, Efficiency in Marketing Automation and Wall Décor gave our clients a diverse range of topics to lean from.
We had some great people in the building –between clients, speakers and TGI employees. That is why when planning our Symposium, we wanted to make sure that the ideas presented had the opportunity to be discussed and that the sparks of innovation could be ignited. First, we ensured each presentation was designed to facilitate an interactive exchange. During lunch, we brought the St. Patty’s Day theme to life with Irish Singers and Irish Dancers. During Cocktails and Connections, Fortune 500 marketers mingled with speakers to exchange ideas. We even brought in Comedian Joe Conklin to warm up the crowd with impressions of Philly’s greatest sports stars, and brought in Philadelphia Eagle’s Tight End Brent Celek. Scotland’s finest, Jimmy McGinty joined us for the event, kilt and all, to share his enthusiasm and love for our favorite holiday.
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