Sea Of Content – Too much of a good thing isn’t good!

According to the 2016 DemandGen Report, 51% of B2B buyers are relying more on content to conduct research and make purchasing decisions than they did in 2015. Content has become such a critical part of the sales process for buyers and sellers that 75% of B2B marketers plan to increase their spending on content development in 2017. eMarketer claims that…

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