Because You’re Smart

Lead nurturing is the process of expanding relationships with prospects as they move through each step of their buying process. Good lead nurturing is all about getting the right message to the right prospect at the right time via the right channels. In order to do this well, the selling company has to identify where a prospect is at all…

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Super Bowl 50, “Commercial Bowl” Breakdown

Maura Glacken, TGI's Marketing Coordinator, breaks down a few commercials from Super Bowl 50. Ah, another Super Bowl came and went. While we are still trying to gain back momentum from Sunday’s festivities, there are a few things that I can’t stop thinking about. Aside from the Bronco’s win, Lady Gaga’s outstanding version of the Star Spangled Banner -Can you say…

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