Tag Archives: printing

TGI Unveils New Data Security Compliance

soc2signing

It’s official! After going through a vigorous Third-Party audit process, TGI is proud to announce our successful completion of the Service Organization Controls 2 (SOC2) examination by security audit firm 360 Advanced P.A.

SOC 2 is a series of tested controls built on data, IT infrastructure and building security. The successful completion of the SOC 2 compliance process provides our clients with the confidence that the extensive control systems, infrastructure, and security policies put in place by the audit will safeguard their data. Today, more than ever security is paramount. TGI works for many companies in the Pharmaceutical, Financial, and Manufacturing industries and demand this level of security to ensure their data and reputations are protected. We’ve always strived to provide the highest level of operational excellence for our clients, and now we are able to provide them with the most secure environment possible for their data.

Achieving SOC2 Type 1 level compliance creates many more opportunities than ever for our company and clients, but why? We went to a few people on the TGI team for their thoughts and got these reactions:

“TGI is trusted by our clients to meet their important deadlines on a daily basis. In my many dealings with Financial Companies, I have learned firsthand how important data security is to them. Achieving SOC 2 Type 1 Compliance not only reinforces our commitment to our customers, it also shows our prospects how important data security is to us, as well!” Bob Smith, Account Executive, TGI.

“With all of the data breaches in the news lately, we look, again, to be a leader in our space by demonstrating our commitment to protecting clients’ data. The new SOC 2 Compliance designation provides our clients and employees with the guarantee that they are operating in a safe environment. It is a great addition to our services.” Matt Marcen, Director of Client Services, TGI

“We’ve always focused on delivering cutting-edge marketing solutions utilizing the latest technologies. Our capabilities and technologies continue to evolve, and with all of the information and data that we receive on a daily basis, data security is a huge priority for us. Achieving the SOC2 Type 1 Compliance really validates our commitment to our clients and their safety, and also will open new doors in the future for TGI. We have built great relationships with our clients, and this will help us maintain and strengthen those relationships.” Maura Glacken, Marketing Coordinator, TGI

The employees are proud of this milestone and are celebrating our achievement in our headquarters and remote locations. We have also been sharing the news with our clients. We are thrilled to see such great feedback from them and trust they will spread the news. Here are a few things they are saying:

“Congratulations, TGI! What an exciting accomplishment.
It’s been a pure pleasure working with you and your team to create
and implement the Solutions Portal. Our account execs and their
customers continue to provide rave reviews about the ease-of-use and
timeliness. TGI demonstrated customer focus, resourcefulness, and
flexibility in order to help us develop such an innovative system.
Thank you for your leadership!”

“Congratulations on reaching this extraordinary level of data security. As long time clients of TGI we have the confidence that you have our backs. Thank you for sharing this great news!”

TGI is pleased to share this exciting news with everyone and is anxious to see how our clients feel about this added level of security. Read the official Press Release, and if you have any questions or comments for our TGI Team please email: Marketing@tginc.com

Global Print Network Saves the Day!

BonnerPrendie

Having friends worldwide in the industry really pays off.

Last week, we were challenged with a super rush turnaround, a project was to be printed and shipped to Hong Kong, in 24 hours! Thanks to Dscoop, and our partners in Tokyo, we were able to make it happen!

Here are the Details:

Problem: A Private School had representatives in China recruiting prospective students at a Student Fair. Boxes of brochures shipped overseas were somehow lost.

Challenge: Getting brochures in representative’s hand in two days time.

Solution: TGI used the Dscoop Global Print Directory and had brochures printed in Tokyo and shipped to Hong Kong overnight.

Only TGI has the expertise and operations to deliver the broadest range of marketing solutions…fast!

TGI Loves Technology

Fingerprint on pixellated screenTGI’s roots are in print and typesetting, we have a deep history in traditional offset printing, we pioneered digital, short-run printing, invested in large format equipment, but we owe our success to something we love – technology.

We have a love affair with technology in marketing. Embracing technology has kept us alive and has allowed for our old friend, print, to come to life again. Never shying away from new technology, we are constantly changing and creating solutions for all of our clients’ needs.  We use technology to make the execution and distribution of print more efficient.

We also mix it up by using email, cross media, and video to leverage our communication abilities- things that print used to be the only medium for. That’s why TGI is always evolving, to stay on the forefront and embrace new forms of technology; it’s what gives us our edge. 

Here are 3 reasons why we love technology in marketing:

1.Variable Data Technology

Individualized marketing campaign touches are now easier than ever to create because of the wonderful technology out there, and are way more effective. There are ways to customize offers and messages, execute in multiple languages, incorporate fields of personalized information throughout materials such as recipient’s first and last names, city and state where they live or work, company and more.

Sending out generic standard marketing messaging is no more! As variable data technology enhances, we can produce marketing materials from web-to-print. Content can be relevant, both in messaging and imagery.

Personalization encourages more interaction and engagement from your clients, and with all the technology out there to allow personalization from web-to-print, it is now easier than ever.

Printed marketing can be sent out at high speeds, with low costs, and can be completely customized to each recipient. From wide format printing, to digital printing, the development of greater technology in print allows for endless options. There are various substrates, types of inks, lamination and ways to create custom die cut edges, so you can have the ability to create something than completely stands out from the typical printed piece. From floor to ceiling, to your mailbox, make sure to make your messaging stand out.

In email and electronic marketing, you develop campaigns with variable data and content, develop in multiple languages, and add personalized images. Develop Purls that include the client’s information, and help encourage the client to interact with your campaign.

 2. Digital Technology supports print

Adapting new technology is a must, especially in the printing industry. Emerging technologies allow us to make printing more effective, from web portals, to tracking and inventory control, to cross media campaigns we are always combining digital technology with print.

Using print in conjunction with digital marketing helps reinforce messaging. Combining print and digital, for example the use of QR codes in print to connect to the web allows for more interaction from your clients. When you use multiple forms of interactive media alongside of print, there is a greater impact on your clients, it encourages interaction and adds another way to recognize your brand. Combine channels to create multi-touch, highly personalized marketing campaigns.

Marketing portals (online ordering sites) assist the distribution of branded marketing materials. Because of this technology, our clients save time and money in the distribution of their marketing collateral. From static sell sheets to dynamic charts, from business cards to 64 paged booklets- print is now more efficient to manage than ever. Many portals include electronic media campaigns, incorporating micro-sites, web banners, ads, emails and video for ultimate impact. Whether your organization orders materials locally or throughout the world, it has never been easier to order, send and track print.

3. Marketing opportunities are everywhere

“Turn heads and grab attention by using all of the real estate available” is a philosophy being spread by many marketing professionals, and we are right with them. Marketing dollars are moving away from in-home advertising, and more towards out-of-home advertising. Marketing to consumers while they are in public places, in transit, in waiting, and retail environments, is on the rise.

There are so many opportunities surrounding us to develop great marketing materials. We have invested heavily in multiple technologies, so that the options for our clients are endless.

The capabilities in electronic marketing and print marketing are outstanding. Social media and email marketing allows for direct or indirect contact with clients, and helps increase interaction. We can tailor interactions and messaging towards individual customers, segmented groups or company wide. Thanks to electronic marketing technology, we stay on the forefront with our clients.

Print technology has come a very long way, from inks to substrates, there are so many opportunities out there to customize print and help companies make an impact. We pioneered digital, short-run printing with partners like Indigo and Heidelberg, and now have even more capabilities in print because of our HP Latex 3000. Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology allows us to do.

Improving on our technology allows us to create more options for all of our clients.

There are so many opportunities for print, walls, windows, bus shelters, trade show events, and even branding throughout offices, it’s important to adapt to the change in technology. From floor to ceiling we got you covered!

We aim to continue our love affair with technology, but will never turn our back on our old friend, print. Continuing to embrace technology has kept us alive and is what will keep our print prosperous. Make an impact on clients, wow them with your various capabilities in technology and most importantly, don’t give up on print. Remember that print will not die, embrace new technologies and allow for print to evolve.

 

Dscoop9 Campaign Uses Powerful Technology for Powerful Results

Dscoop9BreakTheMoldInspired by the theme for Dscoop9, “Break The Mold”, Dscoop is breaking the mold like never before in their marketing efforts for the Dscoop9 conference.

The marketing strategy for the conference calls for using variable data and cross-media tactics throughout all marketing materials in a way that is new to the organization’s marketing techniques from previous years.  Dscoop took into account things such as eye-catching design, highlighting HP Indigo capabilities and special effects, QR Codes, PURL campaigns, unique substrates, interactivity and more – all with the goal in mind of increasing engagement, awareness and ultimately, Dscoop9 registrations.  Further, the messaging in the campaign collateral is segmented which may not sound unfamiliar, but how they are segmenting the messaging really breaks the mold.

When discussing how to segment the campaign, the folks at Dscoop came to realize that no matter what industry their members serve, they are all facing the same broad business dilemmas and have shared interests. So, instead of segmenting by industry such as commercial printing, label and packaging or grand format printing, they focused their efforts towards the business role of the individual. This allows Dscoop to really merge all industries and focus on the big picture – not just in marketing, but also in the education sessions at Dscoop9.

Dscoop went through every job title or function in the database and assigned each into a segment. They chose the four most prominent/ frequent roles in the membership: Business Management, Sales and Marketing, Technical, and Operations.

Segmented messaging has been communicated throughout multiple channels in preparation for the conference, from web-to-print and mobile. The segmented messaging has created a highly interactive and engaging campaign for Dscoop9 attendees.

Here are a few examples in how they carried out the interactive segmented messaging:

Mail Piece:
A direct mail piece was created and will distribute in four variations, which include variable data for name, address and job title/function. Dscoop took the business roles and applied them to targeted messaging about the educational opportunities members might be interested in at Dscoop9. So if you were a CEO or department head, you would receive messaging around business management sessions that were recommended for you, and if you were in production management, you would receive messaging around operations, including logistics and workflow solutions. This targeted messaging will lead the recipient to look further into the educational events for him/her at Dscoop9. Be sure to watch your mailbox this week for this unique, interactive piece!

Newsletter:
Dscoop’s January 2014 issue of the quarterly newsletter, themed around the upcoming conference, included the individual’s name and a PURL, which led to a personalized landing page. The landing page includes a very short questionnaire about networking preferences for readers to complete. Based off of these questionnaires, Dscoop will use feedback to build out some of the networking activities onsite at Dscoop9 – once again taking the approach so conference attendees can personalize their schedule to meet their own needs and interests

Mobile App:
New for 2014, Dscoop created a mobile app to allow Dscoop9 attendees to access a wide variety of information related to the conference: session, speaker and partner descriptions, all the Showcase information (maps, listings, Partner materials/resources), access to session materials in advance, as well as the ability to build a personalized schedule, connect with other attendees and complete and submit session evaluations.  The app will be a free download and it’s accessible for Apple, Android, Blackberry and web-based devices. You can sync your schedule across multiple devices. Connect, message and share schedules with your colleagues. You can view photos from the event, or upload your own to a live feed. You can also access Dscoop’s social media channels, and post your own event updates. This will help create an incredibly interactive experience for all Dscoop attendees that will have the potential to live far beyond the three days of the event.

Whether you are involved in sales and marketing, business management, operations or technical, Dscoop9 will have sessions tailored just for you. Dscoop has found their way to stand out, and by following their theme of Break the Mold, are leading by example. Dscoop9 is designed to inspire you to get ideas and create solutions that will help your company stand out from the rest. All the segmented and interactive data for the conference will surely create a great experience for attendees at Dscoop9.

We are anxious to see what Dscoop has in store for us at Dscoop9 in March, and are ready to Break the Mold!

Will you be attending Dscoop9? If not, read 10 reasons why you should.

Holiday Cards that Help the Homeless

 “Remember that the happiest people are not those getting more, but those giving more.” H.Jackson Brown, Jr.

Snow in Quince, Mina Smith-Segal

Snow in Quince, Mina Smith-Segal

As the Holidays are slowly approaching us, this is important to remember. According to www.greetingcards.org, Americans spend nearly $2 billion on Christmas holiday cards each year. If businesses or individuals bought their holiday cards from local organizations, cards sales could generate millions of dollars for these well deserving organizations.

The Philadelphia Committee to End Homelessness (PCEH), is running their annual Holiday Card campaign and would love help from the people in our community. The organization teamed up with TGI and local artists, for help with the campaign. The local artists donated artwork featuring iconic Philadelphia landmarks and local scenery, to create beautiful holiday greeting cards that are truly works of art.

Creating a customized card is easy – first, you choose the design,  then choose or write your message, and finally customize the greeting.  Cards can be purchased as singles or as a pack of 10 cards with a standard greeting.

Snow Storm at Logan's Circle, Daniel Cavaliere

Snow Storm at Logan’s Circle, Daniel Cavaliere

The best part about ordering your greeting cards from PCEH is that the proceeds help children who suffer from homelessness. Sales of the cards are critical for supporting Safe Home’s “housing first” program, which focuses on children’s wellbeing. Children who suffer from homelessness are sicker, sadder and slower than other children; Safe Home Philadelphia saves them from that harm.

 

 

The Center of Things, William Cantwell

The Center of Things, William Cantwell

So if you are looking for a way to give back this holiday season, look no further!

Please visit www.pcehcards.org to choose your Holiday greeting cards. 

PCEH and TGI want to thank you for helping those in need during the holidays.

For more information on PCEH, visit:

www.PCEH.org

Thank you to the local artists for donating your beautiful artwork:

Joe Barker

Ed Bronstein

Lisa C. Budd

William H. Campbell

William Cantwell

Daniel Cavaliere

Morris Klein

Tracey Landmann

Jim McFarlane

Mina Smith-Segal

 

TGI Opening the Doors for SUPER Wide Format

Last week, TGI received a BIG delivery, our HP Latex 3000 Printer!image

TGI is no stranger to wide format printing, having been in the wide format printing business for a number of years, but this HP Latex 3000 Printer will open our doors to SUPER wide format printing.

By switching from wide format printing to super wide format printing, we can print larger materials, at higher speeds, with incredible quality and competitive prices. This printer combines high volume and high quality printing, with all the environmental benefits of water-based inks. The environmental aspect is incredible, improving the working environment for our coworkers and creating safer marketing products for our clients.

This new printer can do it all, allowing our clients to one stop shop at TGI. Outdoor advertising, retail POS/POP signage, events and exhibitions and wall coverings are just a few things that this new technology will allow us to do on a larger level. Improving on our technology allows us to create more options for all of our clients.

These are just a few of the new advantages to TGI switching to the HP Latex 3000 Printer:

  • Scratch resistance on majority of substrates, weather resistance and light fade resistance, allowing for longer lasting displays for advertising.
  • Environmentally friendly- Using water based inks, the HP Latex 3000 Printer contains no Hazardous Air Pollutants (HAPs), emits no odors, involves no UV curing or solvents, is GREENGUARD certified, perfect for schools, hospitals, and restaurants.
  • Customized decor- The HP Latex 3000 can print on a wide range of substrates, including wall coverings and vinyl, allowing clients to customize their walls and floors with incredibly vibrant graphics, with high environmental standards.

3000

We look forward to opening new doors for our clients, and for entering the world of super wide format printing!

Click Here for More information about the HP Latex 3000

If you are interested in hearing more about our new HP Latex 3000 Printer, or if you would like to come in and take a tour please contact:

Dan Long, Wide Format Product Specialist at TGI
215-634-6200
Dlong@tginc.com

Taking Control of Your Inventory

“The winner is the chef who takes the same ingredients as everyone else and produces the best results.”-Edward De Bono

According to the CMO council, “33% of marketers have no form of inventory management.” We mentioned this to our Inventory Manager, Jack Glacken III, and he was shocked. When asked his opinion about this statistic, he replied, “Content changes constantly, in all aspects of marketing. For financial [for example], you can’t be giving out marketing supplies containing mortgage rates from three years ago. [Marketing for Pharmaceutical as well], what if there is a new side effect to a medication?” These are all things that the people you are marketing to, need to be aware of.jglackeninventory

Most companies order marketing materials in large quantities, allowing time-sensitive information on these marketing materials, to become outdated very quickly. While most companies strive to save funds by ordering marketing materials in larger quantities, they end up paying more for storage or destroy costs.

What if you could order less marketing materials, and also pay less for these smaller quantities? This is something we at TGI focus on, because we are a short run printing company, we offer competitive pricing. With our inventory management system, we have real-time reporting, and historical data tracking to see who ordered in various quantities. With our inventory automation, once the client’s inventory reaches its minimum quantity, an automated email will be sent notifying our client that it is time to order more inventory. This helps us and our clients stay on track of the inventory, saving time, money and all of the hassle of manually tracking down inventory.

“55% of marketers do not have any real time access to inventory on utilization levels” CMO Council 2010quickbin2

TGI developed an efficient system for our fast pick area of the warehouse. Containing the most commonly ordered items from our clients, we have bins that allow for fast ordering and easy access to inventory on demand. Not only is this system quick and easy, it is also cost efficient for our clients. Materials go out quickly and consistently, and with our automated inventory system, the clients know when to reorder their items for the fast pick area.

Taking control of your Inventory is the key to developing a successful business. Now is the time to have more control of your marketing budgets. Put a stop to over-ordering, re-structuring your inventory management system can save thousands of dollars per year. Save time and money, developing a system that works best for your company. Re-evaluate your efforts. Inventory Management may be the key to increasing your sales, workflow and profitability.quickbin1

TGI Tips for Inventory Control:

Here are some tips from Jack for running a successful Inventory Management system:

Real time reporting provides visibility:

  • Who orders and uses inventory the most.
  • How many items are processed and stored.
  • Gauges the amount of inventory necessary for the client.
  • Never lets you be out of stock

Tracking is vital:

  • Know where the items are
  • Know where the items are heading
  • Know the status of the order

But the biggest tip of all, is to select the correct Inventory Management system that works best for your company.

When looking for the right Inventory Management software for your company, look for one that:

  • is easy to use.
  • is right for the amount of inventory that your company requires.
  • has tracking and reporting capabilities
  • has a system with inventory automation.
  • will help your company save time and money

TGI Receives St. Jeanne Jugan Award

DSC_1133On Sunday, September 8th, TGI was honored  with the St. Jeanne Jugan Award by The Little Sisters of the Poor, at their annual Pot of Gold Raffle . The event took place at the Drexelbrook Ballroom in Drexel Hill and the room was filled with hundreds of local supporters and contributors.

At the culmination of the ceremony, TGI President Jack Glacken and the TGI team, received the St. Jeanne Jugan Award, for being faithful benefactors to the Little Sisters of the Poor since 2010. Jack Glacken accepted the award in memory of his late father and TGI founder, John Glacken, and in honor his partners, Rick and Scott Elfreth.

Little Sisters of the Poor is a nonprofit organization that serves the impoverished elderly in our communities. TGI has supported The Little Sisters of the Poor since 2010, with donations in printed materials including signage and marketing materials for various fundraising efforts. For the Event, TGI donated retractable banner stands and made a video for the charity.DSC_1131

Also honored at the event was Father McKay, for his endless efforts in supporting the Little Sisters, and others in our community. Fr. McKay is the Chaplain of Holy Family Home, the home operated by the Little Sisters to serve the elderly. During his tenure there, he founded and runs Our House Ministries Inc., a center for those struggling with addiction. TGI presented Father McKay with a monetary donation in his honor.

It was a beautiful event, and TGI is honored to receive an award in name of St. Jeanne Jugan, the foundress and First Little Sister of the Poor. TGI looks forward to continuing our support of The Little Sisters Of The Poor.

For more photos from the event, see our album on Facebook

Don’t forget to ‘Like’ our page!

Big Orders = Big Waste!

According to the CMO Council , 73% of companies do not track obsolescence of marketing materials, and of those that do, forty percent say they waste 20% or more of their marketing materials because of obsolescence.moneywaste

How much money are you throwing away year after year? Marketers develop materials to aid in the marketing of products. They strive to provide the most timely, up-to-date content to customers and prospects. Yet they waste time and money by over-ordering or underutilizing their sales and marketing materials. Old materials are a WASTE! They tend to be over-stored, destroyed or ignored, being left to occupy costly space in warehouses and offices.

High levels of waste are caused by:

  • Disorganization, causing limited access to material usage information.
  • Lack of visibility into the processing of marketing materials
  • The inability to forecast and manage current and future material usage.In the current business climate, where most organizations are slimming down and cutting budgets, marketers are thinking smart, seeking opportunities to reapply their budgets as needed. Redistributing costs that were once focused on over-produced and outdated marketing materials.What companies need to develop is some organization, by managing obsolescence and developing a print on demand strategy, you will eliminate over- spending and over-ordering. Online ordering systems allow for better planning, inventory management and tracking of materials. Visibility allows to know when materials arrive and how many will be processed and stored.Printing on demand allows time and money savings, plus focusing more time on sales strategies. Your profits will grow by cutting costs and generating revenue, allowing for efficient sales enablement. It also creates a better experience for your customer, by saving them time on ordering materials, and money by eliminating over ordering and storage costs.

    Say no to wasting marketing materials! Grow your profits, and manage your obsolescence by developing a new strategy for your company.

    What can MarCore™ do for you?

    1. Cut your costs and generate revenue.
    2. Track materials and manage your inventory.
    3. Save time and money for your clients.
    4. Re-distribute marketing costs that were once focused on old materials.
    5. Eliminate waste

    To learn more about marketing portals, join us September 12, 2013, for our Webinar, The Art of Efficiency. TGI, alongside of Kate Dunn, from InfoTrends, will explore how other corporations have streamlined their supply chain, reduced costs and improved service to end users through a marketing portal.

    Sign up Today: http://bit.ly/TGIwebinar

     

     

TGI at the HP Headquarters in Atlanta

TGI stays on top of the trends, constantly searching for the latest technology. President, Jack Glacken, along with Scott Elfreth, Ron Torney and our Wide Format expert, Dan Long, paid a visit to the HP Headquarters in Atlanta. Their goal was to scope out a new latex printer and the latest in HP equipment.

Dan Long checking out substrates printed on HP Latex Ink Printers

Dan Long checking out substrates printed on HP Latex Ink Printers

While at the HP Headquarters, they went to the Latex Academy to learn about the latest and greatest in Latex printing.

Scott at the Latex Academy

Scott at the Latex Academy

 

The HP Latex Academy, where our team learned everything about Latex printing.

The HP Latex Academy

They even saw a familiar face on the HP Wall of Fame, TGI President Jack Glacken II.

Jack Glacken's picture on the HP Wall of Fame, Ron and Scott, thank you for your enthusiasm! Cue: eye-roll

Jack Glacken’s picture on the HP Wall of Fame. Thank you for your enthusiasm Ron and Scott, Cue: Eye roll

Our team had a blast at the HP Headquarters in Atlanta. Thank you to our friends at HP for allowing us to visit!