In just five years, the pharmaceutical industry has turned upside down – age-old blockbuster drugs coming off patent are being challenged by generics. New competitors lurk in all corners of the world. Marketing budgets shrink while government regulations balloon.
It’s a new world, and we get it.
Sales is a numbers game – the more calls you make, the better your odds of making a sale. But, for manufacturers that depend on independent dealers, suppliers, resellers and partners…it’s more than numbers. Besides a quality product, you need to make it easy to sell it. The easier, the better.
Every day, it’s a race to get your insurance and investment product information into the hands of wholesalers throughout
the country. Sell sheets, rate fliers, postcards…everything that promotes your firm competes with hundreds of others.
The key is efficient marketing services.