Overview
Honeywell, (NYSE: HON), is a leader in technology and manufacturing serving retail point-of-sale, industrial, healthcare, inventory, and distribution markets. The company’s Scanning and Mobility division offers a comprehensive selection of imaging products marketed to a variety of customers, from private consumers to major corporations and governments.
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Objectives
Honeywell’s Scanning and Mobility sector needed a more efficient way to produce and distribute sales, marketing, and promotional materials to their international partner base. To achieve this goal, the company looked to consolidate and streamline its marketing operation. Honeywell chose TGI’s trademarked system, MarCore, to enhance productivity, increase distributor flexibility, and maintain superior service.
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Challange
Marketing materials were vital to the distributor network, yet demands were becoming increasingly taxing on the department. Management wanted a solution that continued to drive sales, yet did not require ongoing corporate resources. To develop an effective plan, Honeywell relied on TGIs marketing portal as a resource for building their brand.
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TGI Solution
TGI’s MarCore system provides a repository where distributors can order materials from a variety of corporately approved products. The storefront includes templates that allow local and international partners to produce sell sheets with local information, and customize materials with company logos. Distributors are now actively promoting the Honeywell brand.