Agenda

8:30 - Welcome desk opens – Continental Breakfast

9:30 am - Marketing ROI: Pipedream or Possibility?

Bob Boucher, Cole Creative, Boston, MA
Learn successful campaign structures that enable effective measurement of your marketing investments. This session will discuss new methods for measurement of your marketing mix.

9:30 am - Go Green-Print Green-Save Green

Ron Pergande, GPA Papers, Chicago, IL
Learn about new and innovative ways to make your printed media greener. This session will present an overview of "what it means to be green". Learn key advances in green technology and how you can take advantage of them.

10:30 am - Is Your Current Brand Strategy Right For You?

Michelle Price-Taglialatel, Price Communications
In this session, we will explore how to identify if your overall brand strategy is on–target. Is it aligned with your business strategy? How well does your organization operationalize its brand? Do your inward and outward marketing activities embody the brand properly?

10:30 am - Using Social Media to Build Your Business

John Foley, Grow Socially, Wilmington, MA
Explore the business case for social and mobile media–not just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.

11:30 am - Gaining New Customers through Integrated Marketing

Joe Manos, MindFire, Irvine, CA
Cross media marketing is more than just hype. This presentation will provide critical insight on new trends and dynamics for marketing success. Joe will introduce best practice methodologies delivering higher response and conversion results. Including the six must haves for improved marketing results in 2011 and the essentials for tracking and measuring.

You will walk away from this presentation with a new perspective on what you can do in 2011 to drive improved marketing results for your organization.

11:30 am - Saving Time, Energy and Money with Virtual Warehousing

Karen Sheehey, interlinkONE, Wilmington, MA
Would you like to reduce your inventory? Learn how other Fortune 500s are successfully transitioning to virtual warehousing. Karen will discuss real life challenges and benefits being realized by other enterprises that have successfully made the transition.

Lunch 12:00 - 2:00 pm

1:30 pm - Marketing ROI: Pipedream or Possibility?

1:30 pm - Go Green-Print Green-Save Green

2:30 pm - Is Your Current Brand Strategy Right For You?

Michelle Price-Taglialatel, Price Communications
In this session, we will explore how to identify if your overall brand strategy is on-target. Is it aligned with your business strategy? How well does your organization operationalize its brand? Do your inward and outward marketing activities embody the brand properly?

2:30 pm - Using Social Media to Build Your Business

John Foley, Grow Socially, Wilmington, MA
Explore the business case for social and mobile medianot just for marketing purposes, but as a way to generate leads and build client relationships. Learn what’s new with social media and mobile media and how you can use these tools for prospecting and lead generation.

3:30 pm - Gaining New Customers through Integrated Marketing

You will walk away from this presentation with a new perspective on what you can do in 2011 to drive improved marketing results for your organization.

3:30 pm - Saving Time, Energy and Money with Virtual Warehousing

Cocktails and Connections 4:30 - 6:00 pm