Video marketing can boost website visits, help prospects get to know your company and its products, and demonstrate credibility to the market place. To capitalize on the power of video, here’s a list of easy-to-create videos that can win with prospects and customers and keep you from writing tons of content!
Video Testimonials: Let your customers do your marketing for you. Ask them to tell their story by discussing the challenges they were facing, explaining how your company helped, and quantifying the results your company delivered. Make sure their little commercial tells the world what they do too!
Frequently Asked Questions: Showcase your company’s personality by having your experts answer frequently asked questions on camera. This approach is much more entertaining than reading, and prospects and customers will get to know you better!
Video E-mails: Studies show that including the word “video” in your e-mail subject line can increase open and click-through rates by as much as 65%. Customers and prospects alike can connect a face with a name, and the sound of a human voice can help convert information into meaningful content.
Make Your Direct Mail Talk: Include a QR code on your next direct mail piece that links to a video of a product demonstration or a customer testimonial. You’ll enhance your recipient’s experience, and you’ll also be able to see if they’re watching!
Video works for companies of all sizes, and it doesn’t have to be production quality. In this day and age, we’re all accustomed to YouTube.
Need help with videos? At TGI we create videos too. Watch our latest video.