Author Archives: TGI

TGI advances to SOC 2 Type 2 Data Security Rating

Soc2_website

TGI advances to SOC 2 Type 2 data security rating; Successfully completing another rigorous third-party audit by 360 Advanced

PHILADELPHIA, PA – After achieving the Service Organization Controls 2 (SOC 2) Type 1 data security rating last year, TGI has taken its dedication to data security to the next level and has completed the requirements to earn the advanced SOC 2 Type 2 designation.

The demanding third-party examination that led to compliance with the data security standards was administered by the professional IT audit and compliance staff at 360 Advanced, a national Qualified Security Assessor, HITRUST CSF Assessor and Certified Public Accountant firm based in Tampa, FL.

“Achieving SOC 2 Type 2 compliance has proved to be a deal maker for us, especially with the numerous customers we serve in the financial services industry,” said Rick Elfreth, TGI’s Executive Vice President. “In a recent project, TGI was selected to print and fulfill a large run mailer for a financial institution using variable data. The customer chose TGI because they were confident that their strict security standards would not be compromised. The SOC 2 compliance gave the customer peace of mind that their data was secure and protected within a controlled environment.”

“To me, it comes down to confidence and trust,” commented Scott Elfreth, COO of TGI. “Those are the two words that I want our current customers and potential customers to take away from what this audit means to their businesses.”

Both executives agreed that the audit and compliance designations give TGI a competitive edge by bringing added value to their services, and that educating clients and potential clients about the importance is essential.

According to the American Institute of Certified Public Accountants, achieving the SOC 2 Type 2 report attests to the ongoing maintenance of a service organization’s IT security and compliance systems, procedures and processes.

 

ABOUT TGI

For nearly four decades, TGI has been at the forefront of embracing and implementing the latest software, technology, and equipment. The company’s investments in technology coupled with an outstanding team of industry professionals, has allowed TGI to provide the experience and expertise in digital print and marketing solutions that help businesses automate processes, enhance communications, create brand/product awareness, and drive sales.

 

ABOUT 360 ADVANCED

Known for it’s responsiveness, experience and professionalism, 360 Advanced has clients in more than 35 states that are major service providers in various industries, including cloud and SaaS based organizations.  360 Advanced is one of only a few specialized firms in the U.S. that assist service providers as their independent IT assurance and compliance assessor in maintaining and communicating security and compliance to their clients.

Services provided, but not limited to, by 360 Advanced include the following industries: Title Services, Hosted and Managed IT, Data Center and Colocation, Software as a Service (SaaS), Healthcare, Financial Services, Insurance, HR | Payroll | PEO, Legal and Collections, Bulk Mail Printing and Distribution, Background Screening, Business Process Outsourcing and Marketing.

Services provided by 360 Advanced include HITRUST CSF, SOC 1 (SSAE 16), SOC 2, SOC 3, PCI DSS, HIPAA Security/HITECH, Microsoft Vendor Policy and other security and compliance services.

 

360 Advanced Contact:
Eric Ratcliffe
eratcliffe@360advanced.com
866.418.1708 ext.710

 

TGI Contact:
Scott Elfreth
selfreth@tginc.com
609.230.6201

No Time Like The Present

While many managers struggle with holding their teams accountable, it seems it is most epidemic with sales managers. Surprisingly, these accountability challenged managers often have the biggest problem with their best reps.
The top reps might be the ones failing to update their CRM or turn in forecasts or account development plans by the assigned deadline. The manager rationalizes that his stars don’t have time because they are busy selling. Not holding the best reps accountable is often a slippery slope and before the manager knows it, no deadlines are being met, the team is missing its targets, and his credibility is shot.
Here’s how to get off to a fast start in 2016. Managers should sit down with their teams, explain that the lack of accountability is undermining the team’s productivity, and clearly and specifically set expectations for 2016. Add an accountability plan to your strategy that sets consequences if deadlines aren’t met. Try withholding expense checks if you really want to get their attention. Oh, and one more thing, the same process can be used by senior management to hold their sales managers accountable.
Quote of the Week: “Accountability breeds response-ability.”—Stephen Covey
For more Marketing and Sales motivation, sign up for TGI’s Marketing Minute Newsletter

Super Bowl 50, “Commercial Bowl” Breakdown

Maura Glacken, TGI’s Marketing Coordinator, breaks down a few commercials from Super Bowl 50.

Ah, another Super Bowl came and went. While we are still trying to gain back momentum from Sunday’s festivities, there are a few things that I can’t stop thinking about. Aside from the Bronco’s win, Lady Gaga’s outstanding version of the Star Spangled Banner -Can you say Goosebumps- and the halftime show, the buzz about the commercials seems to continue to be a debate among all marketers and non-marketers alike. It IS the biggest opportunity of the year for advertisers after all, the COMMERCIAL BOWL. So, I spent some time re-watching Sunday’s commercials, and while I am not saying that I’m an expert, these are the ones that I can’t stop thinking about… and no, #Puppymonkeybaby (although- still hilariously replays in my mind) is not one of them.

Here are the summaries and breakdowns of a few commercials that stood out in my mind:


2017 Audi R8: Commander; Shoot for the moon

Summary: A heartwarming, emotional storyline of a sad retired Astronaut finding his love for life again through his son’s new Audi R8.

Breakdown: The cinematic quality of this commercial is outstanding, the storyline; powerful, emotional, inspiring… Pairing this storyline with Bowie’s iconic “Starman” (and only a few weeks after Bowie’s death), mesmerizing, powerful, and took this commercial’s emotional effect to greater heights. This one was definitely memorable, and “Starman” is on repeat in my brain.


Budweiser USA: Not Backing Down

Summary: Budweiser takes on the Craft Beer Revolution to prove that they are “not backing down”.

Breakdown: Taking a more riveting approach than past Super Bowl ads, this year’s Budweiser commercial takes on the Craft Beer Revolution in a powerful, yet playful manner. Budweiser traded in their heartwarming puppy & Clydesdale horse storyline to remind viewers that they have Clydesdales, not ponies, and that they are not backing down. Heavy machinery, extreme weather conditions, powerful and fierce Clydesdales and big venues prove that Budweiser is “ Not Small… Not a Hobby… Not for sipping… Not backing down since 1876”.

My favorite part- an old man at a bar flicks the lemon slice off of his beer glass, because Budweiser’s are “not fruit cups”


Snickers: Marilyn

Summary: Even Hollywood Icons get cranky when they are hungry.

Breakdown: Another trip down memory lane this year as Snickers proves that “You’re not you when you’re hungry.” Hollywood Icon, Marilyn Monroe, looks a lot like Willem Defoe when she gets cranky. Donned in pearl earrings, a white dress, and re-creating Monroe’s famous “skirt” scene, Defoe is hysterically cranky before eating his Snickers. Seeing Willem Defoe in a dress while throwing a tantrum is pretty funny, but was this the best Snickers “You’re not you when you’re hungry” ad? That’s up for debate- comment below, which was your favorite?


Mini: Defy Labels

Summary: Mini Clubman defies labels and proves this car is for everyone.

Breakdown: Mini takes on the labels that both celebrities and non-celebrities have had to overcome and use them to defy the stereotypes of the Mini Clubman – a chick car, a cute car, a short man’s car, a gay car, etc. This ad promotes a powerful message to “defy labels” in this creative and simplistic, yet direct commercial for the new Mini Clubman, proving that this car is for everyone. In addition to the powerful message, this ad proves to be the best use of Celebrity, as a series of unexpected cameos are used to Defy labels (Abby Wambach, Serena Williams, Tony Hawk, just to name a few).


Pantene: Strong is Beautiful | Pantene Dad- Do

Summary: NFL dad’s prove that “Girls who spend quality time with their dads grow up to be stronger women”

Breakdown: Dad’s of the NFL; DeAngelo Williams (Pittsburgh Steelers), Jason Witten (Dallas Cowboys) and Benjamin Watson (New Orleans Saints); pair up with their daughters in this powerful and heartwarming ad. Each dad is giving their daughter a “Dad-do”, while their daughters giggle in approval, and say the adorable “I love you daddy”. A branch off of Pantene’s ‘Strong is Beautiful’ campaign, the ‘Dad-do’ campaign is meant to promote that “Girls who spend quality time with their dads grow up to be stronger women.” This commercial was powerful and heartwarming and will have a longer lifespan than other Super Bowl ads.

My favorite exchange is at the end of the commercial when DeAngelo Williams hands his daughter, Rhiya Williams, a mirror:

“When you look in the mirror, what do you see?”

“Me”

“That’s ‘Strong is beautiful’.”

Pantene created a series of extended videos for these ‘Dad-dos’, which consist of hysterical play-by-plays of the NFL dads creating their ‘Dad-dos’:

DeAngelo Williams: Dad-Do #1

Benjamin Watson: Dad-Do #2

Jason Witten: Dad-Do #3

DeAngelo Williams: Dad-Do #4

 


Shock Top: “Unfiltered Big Game Ad Review”

Although I was not really a big fan of the initial Shock Top Super bowl ad that aired on Sunday, Shock Top takes the win for greatest Super Bowl ad follow-up. Their initial ad was pretty funny, but I felt it got lost in the sea of other Super Bowl ads. So, when I saw the “Unfiltered Big Game Ad Review” pop up on my newsfeed Monday, I just had to watch it. Adding a playful extension to their own ad of exchanged insults, T.J. Miller and the Shock Top orange wedge paired up again to watch and review other commercials from Sunday… the results? Hysterical. Watch as they hilariously take on their Super Bowl ad competitors. “Puppymonkeybaby? He will haunt my dreams for years to come…”

 


Overall, the ads this year were good, memorable, and hysterical… but there were a few that left me with an Eli Manning reaction– Xifaxan and it’s walking intestine, ENVY’s Opioid-induced constipation, and the snooze fest that was the Persil laundry detergent commercial. FYI- those ads cost $5 million for a 30-second spot this year!

So, what did you think about Super Bowl 2016’s commercials? Which were your favorites? Share in the comment section below!

 

5 Ways to Transform Failure

From TGI’s Marketing Hour Magazine, September/October 2015 issue. Back in the Saddle: Tolerating Failure and Winning Against All Odds.

“Mistakes are the portal of discovery”- James Joyce

In business, following your dream to bring your product or service into the world is a risky venture. Among the many incredible stories of great successes in business ventures, there are far more stories of dreams that were lost along the way. Entrepreneurship is a risky venture, the competition is fierce, and odds are you are going to experience some degree of failure among the way. But failure isn’t necessarily a bad thing. Some of the greatest innovators’ in history have succeeded because of the way they have transformed their failures.

If you feel defeated along the way, here are 5 ways to transform failure:

  1. The Environment: You must create a safe, flourishing work environment that promotes creativity and healthy risk. Reward and celebrate your team for their suggestions and efforts- not only their successes. Try to limit the use of the word “failure”, it implies a complete dead stop. Nobody wants to be associated with that, so why create that negative energy? Instead, try to use the terminology, “Trial and error”.
  2. Listen and Learn: Make time to listen to your team. Very often, business owners or senior management completely outsource to consultants for a new set of eyes, instead of tapping the resources within- those who intimately know the company culture and what clients need.
  3. Track Your Progress: Have a formal process to track ideas and programs. Have fun with it by making it into a contest where you discuss progress as often as you like (monthly, quarterly, etc.). It’s important to follow through and take action, so that your team knows any viable suggestions will be tested and engaged with.
  4. Avoid He Said, She Said: Taking a 20,000- ft assessment of what went wrong in any situation should not be a blame-and-shame session. Seek input on how to deal with the issue(s) moving forward and look for ways to avoid the proverbial “same mistake twice”.
  5. Be Consistent: If you’re going to meet the prospects of failure head on, be consistent in how you treat it, regardless of the size of the problem and who is at fault. The key is to build a healthy culture around failure- one where missteps are seen as learning opportunities for everyone. This increases and promotes individual responsibility around failure.

For more great articles like this one, sign up for TGI’s Marketing Hour Magazine or eNewsletter.

 

Impact: Going Deeper Than Data

By Lorrie Bryan, TGI’s Marketing Hour, Volume 1 Issue Five: September/October 2015

With a few clicks, the right data-software combo can readily tell you who your best customer is and what products or services he has bought from you in the past A couple of more clicks, and you can predict with a great accuracy what they’re likely to buy from you in the future, how much and how often. With a few more strategic clicks, you can capture and analyze data that then helps you create a tailored, automated marketing plan that provides your customer with engaging messaging that’s personalized for increased relevance and effectiveness.

You don’t even have to pick up a phone and call him. 

But you can click-click-click until your fingers ache; search the expansive internet heavens; gaze intently into your super-duper, 32-inch, professional-grade, ultra-high-definition monitor; crank up the latest Voice of the Customer program; dive into social media; and still not understand your customers sufficiently.

If you really want to know what keeps your best customers up at night, what’s on their wish lists, and what you can do to help their businesses succeed and their dreams come true, try an old-fashioned, pre-information-age practice. It’s called conversing, personal interaction and visiting- and it can make a deep impact.

“We go directly to our customers and see their actual situation and needs first-hand. Then we can propose changes and solutions that more satisfy them.” –David Stevens, Senior VP, American Mitsuba Corp.

10 Ways to Make an Impact on Key Customers

  1. Create a Customer Advisory Board and invite your best customers to join.
  2. Look for opportunities to visit with your best customer at his place of business.
  3. Invite your best customers to visit your facility and show them how you operate.
  4. Provide your best customers with valuable content on an ongoing basis.
  5. Customize your products or services to add unique value for your best customers.
  6. Be responsive and readily available to your best customers.
  7. Offer remarkable customer service that exceeds their expectations.
  8. Anticipate their needs and be solution oriented rather than product oriented.
  9. Know their industries, know their companies and understand what is important to them personally.
  10. Be authentic, take a genuine interest in your customers, and facilitate their success.

 

“Businesses don’t have relationships with businesses – people have relationships with people.” –Dimitri Kapelianis, Associate Marketing Professor, University of New Mexico

 

For more articles like this one, sign up to receive TGI’s Marketing Hour Magazine and eNewsletter

 

Bringing Back The Ink and Paper

featureimageTo stay ahead in business, business and marketing professionals alike are constantly searching for the next big marketing campaign to really get their word out there. To be heard, we need to be different, we need to capture the attention of our audience, and we need to think outside of the box. However, sometimes we over think the process and the most effective way to grab the attention of our audience is right in front of us – ink and paper. It may seem a bit “old-school” or “dated” to some, but print media and business go together like PB & J. Our theory on this is, “if it’s not broke, don’t fix it”, so while some businesses will be quick to disregard this method, especially in this digital world, we will be helping our clients master the fundamentals.

Direct mail marketing offers a return of 1,300 percent.”

We are in a digital world, our inboxes are full, our eyes are constantly on screens of all shapes and sizes, but seeing a piece of paper- that’s like magic! For example, I have only been at work for a few hours, and already in my personal email account I have 83 emails…Yes, really! I get emails all of the time, and unfortunately, many get overlooked or sent IMMEDIATELY to the trash bin or spam folder without questioning it, but print? Anything in print I take a look at, it’s in my hands, grabs my attention- even if for a few moments- and I either hold on to it or throw it away. BUT even though I threw it away, it was a much longer process and that printed piece got my attention, I looked at it, I physically touched it and it made an impact. So now, if I receive an email from the same company that sent me the printed piece, I will be more inclined to read that email.

The feeling of paper can influence the way customers perceive a product, service and brand. It’s called Haptic Perception– recognizing through touch. Printed materials trigger emotions in customers that digital marketing efforts cannot replicate. The tactile quality of fine papers combined with unique printing techniques, trigger emotions and capture the attention of your audience.

“4 out of 5 customers say they read, or at least scan, the direct mail marketing materials they receive and act on them right away” 

So how will you make an impact by using Print in your next Marketing campaign?

Here are a few tips:

Print + Digital = Success: 

Don’t rely solely on Print Marketing for your next campaign, combine print and digital to create a multi-channel campaign. It’s a known fact that when an email campaign is supported with a print piece, it creates a better rate of response than when using email or print alone. Support your email marketing messaging with your printed piece and vice-versa. Incorporate web, cross-substrate print, mobile, email, social media, and targeted landing pages to create more opportunities to communicate with audiences, AND to track the success of your campaign. Remember, the more forms of media, the more interaction and engagement from your clients, so mix up your media in your next marketing campaign.

“Brand awareness is fueled 44% by print & 37% by online media. Incorporate both for even better results.”

Paper is important:

Texture, quality, size, shape, color, fold, weight, packaging, substrate material, these are all things to consider when planning your printed piece. A plain white piece of paper with black ink in an envelope won’t get the same amount of attention as a multi-colored die-cut and folded printed piece. With the amazing printing technology that is out there and the multitude of substrate options, the possibilities are endless! Make an impact, think of your campaign as a whole before selecting your substrate. Are you promoting a new Eco-friendly product for your company, or are you going ‘Green’? Then choose a natural recycled paper that’s printed using eco-friendly, water-based, odorless industrial inks for your direct mailer. If you are having an event, choose an odorless, non-toxic, phthalate-free, green and eco-friendly adhesive material like PhotoTex for your event signage. Your campaign should be consistent, the paper and printed materials should compliment the campaign.

Design matters:

Good design does more than just look good; it’s a branding and marketing tool that really helps to deliver results. The right design should create a great first impression, be memorable, and establish recognition. When it comes to style and decision-making, the number one goal should be consistency. Make sure your design is consistent with your branding, your messaging or your event theme. Branding throughout all marketing materials is the key to making sure your company is being recognized. Every message you send out, should hold true to your branding, but also incorporate the campaign or event theme. Typography, shape, color, texture are all basic elements that matter in creating a successful marketing campaign. Think of the end goal, what message you want to be heard, how you want to be perceived and remembered. A good design is essential to the success of your campaign; so don’t skimp on the details.

Get help from an expert:

Endless substrates, design elements, shipping methods, combining print and digital marketing, there are so many elements to be considered when you create a print marketing campaign. Luckily, veteran printers know what methods of print marketing are most effective. They know the fundamentals; every substrate and packaging method, the basic elements of design, they know which colors work best for each type and color of substrate, and they care about making the most of your print marketing. Choose a company that has a passion and long history in print.

You won’t find many marketing solutions companies who know print the way we do. We believe that choosing the right paper for your project can make a difference. That’s why over the years, we have formed close relationships with many of the finest paper mills and paper merchants. And for our first five issues of our Marketing Hour Magazine, we have worked closely with them in an effort to showcase some unique and quality papers that perhaps you may find will add attraction to your future communications. Need help choosing the perfect paper for your next campaign? We would love to help! Contact us today to get started on your next campaign.

5 Benefits of PhotoTex Wall Art

sliderIt’s no secret that wall graphics, wall coverings, and removable wall art are on the rise for interior decorating, for both residential and corporate use. There are a multitude of options for products, designs, materials, applications, and to be honest- it can be a little overwhelming! Finding the perfect product for your space is the main priority, and during your search you may run into many questions, the main one being; should I use Adhesive Vinyl or PhotoTex? Well, whether you chose PhotoTex or Adhesive Vinyl for your wall graphics, both will adhere to your walls and can be taken down pretty easily. However, there are a few reasons why we would recommend PhotoTex wall art as the better option for many projects that we work on.

Here are 5 benefits of PhotoTex Wall Art:

  1. PhotoTex means no residue: When removing PhotoTex, you won’t damage your walls and it never leaves behind any residue.
  2. PhotoTex is extremely durable: PhotoTex can withstand heat, cold, wind and water. Through any weather or temperature change, PhotoTex doesn’t shrink, curl, rip or wrinkle. This is why PhotoTex is the top choice for decorating Sports Arenas.
  3. No air bubbles, no wrinkles: You know those annoying air bubbles that you can sometimes get when you apply Adhesive Vinyl to a surface? Because of awesome technology, PhotoTex was designed to resist air bubbles and wrinkles.
  4. PhotoTex is Re-usable: If you choose to redecorate or redesign a space, PhotoTex can be removed and reapplied over and over again. When you want PhotoTex to stick, it does, when you need to move it, it will! 100 times over!
  5. PhotoTex is odorless, eco-friendly, and non-toxic: PhotoTex is a green material. It is non-toxic, phthalate-free, and is designed to stick to all low and no-VOC paints. At TGI, PhotoTex is printed on our HP Latex 360 & HP Latex 3000 presses, which both use eco-friendly, water-based industrial inks.

So whether you are considering Wall Coverings for residential or commercial use, the possibilities are endless with PhotoTex. Office spaces, waiting rooms, hotels and hospitals all love PhotoTex, and so will you. For more information about PhotoTex and to test it out, visit our PhotoTex page: www.tginc.com/print/phototex

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest: https://www.pinterest.com/onlyTGI/phototex/ 

If you are interested in using PhotoTex for your business, contact our Wide Format Product Specialist, Dan Long, via email: Dlong@tginc.com

TGI Product Spotlight: PhotoTex

Every so often, an exciting product hits the market that changes the industry and really grabs our attention. When PhotoTex, a self-adhesive fabric, came on the scene in 2004 it ignited a revolution in the peel and stick signage arena, and made up for the shortcomings of your typical vinyl signage. Creating a new range of possibilities for printers, sign makers, exhibition developers and interior designers, PhotoTex remains one of the most exciting developments in the printing industry, and at TGI.

PhotoTex is a revolutionary peel and stick self-adhesive polyester fabric material that can be installed on virtually any flat surface. It can be used indoors and out, in any weather condition, and can be removed and reused many times over. From sports arenas and retail storefronts to interior design, PhotoTex is changing the world of indoor and outdoor signage, and has become one of our favorite offerings.

Here are a few reasons why we are so excited to bring PhotoTex to your Marketing efforts:

Incredible Durability & Easy to Use:

We fell in love with PhotoTex for many reasons; one being that it is incredibly durable. It does not curl, shrink, rip, or wrinkle in almost any weather or temperature change, making it a great addition to our client’s indoor or outdoor signage. We also love that it is so easy to install, can be repositioned and is removable, making it easy to adjust for errors. The adhesive bond is revolutionary; it is extremely strong, yet the material can be peeled away after years in place without leaving any residue, and if kept clean can be reattached elsewhere. No tools or messy adhesives are required for installation, which makes wallpaper and wall graphic installations a breeze.

Super Green & Eco-Friendly:

In addition to the durability and flexibility of PhotoTex, it is also a green and eco-friendly material, which is ideal for hospitals and schools. PhotoTex is odorless, non-toxic & Phthalate-free, and sticks to all low and no VOC paints. It also has no PVC, Glycol-Ether or Formaldehyde. We print on PhotoTex using our HP Latex 360 or HP Latex 3000 printers, which both use the same eco-friendly, water-based, odorless industrial inks.

Endless Capabilities:

PhotoTex can be wrapped around corners and columns, placed on ceilings and walls, and be removed and reused without losing adhesive qualities. This makes the possibilities truly endless. Our clients in every industry can get creative with PhotoTex and we love helping bring their vision to life. Whether in the Retail, Financial, Manufacturing or Pharmaceutical sector, PhotoTex can help grab the attention that your Marketing efforts deserve. 

Using PhotoTex for your Business:

Corporate Offices:

Creativity and collaboration occur within the walls of your workplace, and the décor can directly affect both your clients’ and employees’ engagement and performance. Long gone are the offices with boring white walls, and Interior Designers are turning to PhotoTex to help create a more vibrant, inspiring and successful workplace. PhotoTex can be used in the workplace for lobbies, company timelines, cubicles, door signage, posters, directional signage, conference rooms, company logos, internal communications, workspace décor, and cafeterias.

Stadiums & Sports Arenas:

Grabbing consumer’s attention proves to be challenging, especially in public venues like sports arenas and stadiums. PhotoTex can help make your company’s messaging stand out by placing your messaging on virtually every surface! Cover columns, walls, ceilings, elevator doors, windows, ticketing booths, etc., with your teams logo or your company’s marketing messages.

Hospitals & Health Care:

Create a friendly environment by using PhotoTex in your waiting rooms or throughout your health care facility. Being non-toxic, Phthalate-free, and odorless, PhotoTex is perfect for decorating any medical environment. PhotoTex can be used to decorate ceilings and walls, floors and elevator doors, covering columns, and creating fun environments for Children’s facilities, without the threat of any toxins in the air.

Retail:

The retail industry is full of constant set-ups and break-downs, rotating campaigns, and ever-changing promotions and sales events. PhotoTex can be used to decorate any space, quickly and effortlessly, and can help your promotions, sales, and events stand out. PhotoTex can be used to decorate any retail space, indoors or outdoors, quickly & easily. Just peel & stick to walls, windows, doors, columns, or endcaps, and you are done.

To see more uses of PhotoTex and to get some inspiration for your marketing campaigns, check out our PhotoTex Board on Pinterest.

Have a question about PhotoTex? Contact our Wide Format Product Specialist, Dan Long, via email: dlong@tginc.com

 

 

TGI Unveils New Data Security Compliance

soc2signing

It’s official! After going through a vigorous Third-Party audit process, TGI is proud to announce our successful completion of the Service Organization Controls 2 (SOC2) examination by security audit firm 360 Advanced P.A.

SOC 2 is a series of tested controls built on data, IT infrastructure and building security. The successful completion of the SOC 2 compliance process provides our clients with the confidence that the extensive control systems, infrastructure, and security policies put in place by the audit will safeguard their data. Today, more than ever security is paramount. TGI works for many companies in the Pharmaceutical, Financial, and Manufacturing industries and demand this level of security to ensure their data and reputations are protected. We’ve always strived to provide the highest level of operational excellence for our clients, and now we are able to provide them with the most secure environment possible for their data.

Achieving SOC2 Type 1 level compliance creates many more opportunities than ever for our company and clients, but why? We went to a few people on the TGI team for their thoughts and got these reactions:

“TGI is trusted by our clients to meet their important deadlines on a daily basis. In my many dealings with Financial Companies, I have learned firsthand how important data security is to them. Achieving SOC 2 Type 1 Compliance not only reinforces our commitment to our customers, it also shows our prospects how important data security is to us, as well!” Bob Smith, Account Executive, TGI.

“With all of the data breaches in the news lately, we look, again, to be a leader in our space by demonstrating our commitment to protecting clients’ data. The new SOC 2 Compliance designation provides our clients and employees with the guarantee that they are operating in a safe environment. It is a great addition to our services.” Matt Marcen, Director of Client Services, TGI

“We’ve always focused on delivering cutting-edge marketing solutions utilizing the latest technologies. Our capabilities and technologies continue to evolve, and with all of the information and data that we receive on a daily basis, data security is a huge priority for us. Achieving the SOC2 Type 1 Compliance really validates our commitment to our clients and their safety, and also will open new doors in the future for TGI. We have built great relationships with our clients, and this will help us maintain and strengthen those relationships.” Maura Glacken, Marketing Coordinator, TGI

The employees are proud of this milestone and are celebrating our achievement in our headquarters and remote locations. We have also been sharing the news with our clients. We are thrilled to see such great feedback from them and trust they will spread the news. Here are a few things they are saying:

“Congratulations, TGI! What an exciting accomplishment.
It’s been a pure pleasure working with you and your team to create
and implement the Solutions Portal. Our account execs and their
customers continue to provide rave reviews about the ease-of-use and
timeliness. TGI demonstrated customer focus, resourcefulness, and
flexibility in order to help us develop such an innovative system.
Thank you for your leadership!”

“Congratulations on reaching this extraordinary level of data security. As long time clients of TGI we have the confidence that you have our backs. Thank you for sharing this great news!”

TGI is pleased to share this exciting news with everyone and is anxious to see how our clients feel about this added level of security. Read the official Press Release, and if you have any questions or comments for our TGI Team please email: Marketing@tginc.com

Gotta Have More Mindshare

SONY DSCJames Obermayer came up with the Rule of 45, which says that 45% of your prospects will eventually buy. If not from you, then they will buy from a competitor. The time it takes to convert initial interest into a sale varies widely depending on what you sell and who you sell it to. There is one constant though, you can’t depend on the prospect to buy from you when they are ready unless they remember you. The process of maintaining mindshare during the time between interest and conversion is referred to as lead nurturing.

A recent study by Bizo and Oracle Marketing Cloud found that many business marketers are too busy generating leads to worry about converting them. Only 35% of those surveyed noted that lead nurturing was essential to their business. Perhaps more startling, most relied on e-mail alone to do the nurturing even though 79% said they see open rates of less than 20% on their nurture e-mails. Here’s another way to look at that: More than 80% of your best opportunities for a sale aren’t paying attention to you.

Digital marketers send more than 3 trillion e-mails a year. That’s a lot of competition for attention. You know where there is less competition? 

The mailbox.

Quote of the Week: “It is nice to have valid competition; it pushes you to do better.”-Gianni Versace

For more quick marketing inspiration from the TGI Team, Sign up for TGI’s Marketing Minute Newsletter.

The Marketing Minute highlights trends, offers tips, provides insight into today’s marketing strategies, plus it is designed to be read in under a minute. Marketing motivation in under a minute? Count me in.