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Automated Campaign Management: Here and Now!
By Barbara Pellow for On Demand Journal October 25, 2006
http://www.ondemandjournal.com/specialfeatures/pellow74.cfm
Show me the Loyalty
Christopher Caggiano for CMO Magazine October 2004
Affinity programs are supposed to create a stronger bond with your customers. The remarkable thing about affinity programs, however, is that so few companies have taken full advantage of the data they collect to boost sales.
http://www.cmomagazine.com/read/100104/customer-loyalty.html
Web-to-Print to Productivity
Carro Ford for Digital Publishing Solutions September/October 2004
Marketers and print buyers are increasingly turning to web to print solutions to reduce bottlenecks and gain control. Applications range from collateral to Point of Sale pieces these web based solutions enable the enterprise to maintain branding and allow customization for the local market.
http://www.dpsmagazine.com/Content/ContentCT.asp?P=183
Getting better customer files
John Giles for American Printer Magazine July 2004
Giles offers five great tips to prepare files for print.
http://americanprinter.com/mag/printing_getting_better_customer/
Putting meaning into the "Q" word
Dick Gorelick for American Printer Magazine June 2004
In this quick read, Gorelick reflects on how printers can define quality.
http://americanprinter.com/mag/printing_putting_meaning_word/
Digital Collateral Management, A Template for Innovation
Marji Mcclure, 1-2-1 magazine Volume 5, No.3
1-2-1Mag_April03.pdf
Today's Graphics installs Chemical Free Creo Trendsetter
TodaysGraphics_Testimonial.pdf
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