HOME > SOLUTIONS > Trade Show Trigger Program

Trade shows remain one of the most powerful channels to reach clients and prospects. A successful show can deliver a considerable number of leads. However, if these prospects do not receive communications quickly after the show, the leads lose their luster and the gains made at the show are lost.

The Trade Show Trigger Program™ is a robust integrated marketing process that makes trade show selling more efficient and manageable. The program integrates pre-show, show floor and post-show communication to get more people to your booth, start a dialogue and close the sale.

Key points of this multi-media protocol:

• Targeted pre-show communication enhances booth attendance
• Preset templates guarantee sales compliance
• Immediate post-show follow-up ensures leads remain active
• Data transferring activates planned response
• Triggered events establish consistent messaging
• CRM notification promotes consistent sales follow-up

TGI’s Trade Show Trigger Program gives you the tools to make your trades shows more effective and measurable.

…because at TGI we get business.

Want to see Trade Show Trigger Program™ in action? Click here.