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According to a recent DMA study, one out of three direct mail recipients prefers to respond online.

Produce focused and informative pieces that break through the clutter and speak directly to the recipient. TGI can help you direct these through multiple channels and link the impact of direct mail with the interactive capabilities of the Internet. With these two powerful channels you can:

• Improve direct mail response rates.
• Provide relevant content in response to preferences.
• Engage responders in more meaningful dialogue.
• Track and analyze responses to every campaign.

It starts with a personalized direct mail piece, inviting the recipient to visit their personalized micro site. From there you can:

• Qualify leads.
• Send leads directly to your field via e-mail or cell phones.
• Capture information and activity of each respondent.
• Ensure consistent follow up through an automated process.